Podcasts transition from audio to video!
Silence, we’re filming! Podcasts transition from audio to video In 2023, 58% of brands and agencies were investing in podcast advertising, up from 34% in 2020. That’s a big leap! Year after year, the market becomes more structured. Recently, the phenomenon of video podcasts (or vodcasts) has accelerated the trend. Promoted by industry leaders—such as …
Things are moving in the sports industry
A passion for sports, the shift to a healthier lifestyle, the cult of the body, the desire to age well . . . these are all personal motivations that contribute to the growth of the sports industry. Added to this is the contribution of new technologies (from e-sports to online sports betting) and the feminization …
Equity, diversity, inclusion: more than just words
Although environmental, social, and governance (ESG) criteria have long been associated with secondary issues, the tides are now quickly changing. Taking ESG criteria into account is now a must Sources: Business Development Bank of Canada (BDC), Report, ESG in Your Business: The Edge You Need to Land Large Contracts, March 2023 / FMI and McKinsey, …
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Programmatic is “premiumizing”
industry trend : programmatic Programmatic has transformed the way digital advertising is sold and bought by improving campaign effectiveness through: process automation; refined targeting capabilities; real-time performance measurement. All while reducing expenses. In fact, 25% of advertisers consider cost reduction as the main factor for investing in programmatic. Programmatic advertising: the locomotive of the digital …
Clean rooms, the golden path in the post-cookie era?
Innovation : clean rooms With the gradual disappearance of cookies—Google having postponed the end of its third-party cookies to 2024—the programmatic industry is undergoing a major restructuring. And the stakes are high, since it is a question of developing new solutions for effective targeting and measuring campaign performance. Advertisers are going to need support Source: …
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Magazines are still popular among Quebecers
Magazines: indulgence par excellence We live a hyperconnected existence, but magazines defy the trend, rallying a vast audience. In 2023, 7 out of 10 Quebecers read paper or digital magazines. Connection rehab In a world where we walk to the beat of social media, magazines help us slow things down and take a step back. …
Choosing to ignore the biological clock
DINK movement Recently making a splash on social media, the DINK movement (Dual Income No Kids) is more than just a fad. Contrary to tradition, more and more young couples are choosing not to have children. And this trend seems to have been accelerated by the pandemic. Source: Leger, 2023 Youth Study Report: Generation Z …
The customer loyalty race
Loyalty program More than ever, retailers are redoubling their efforts to offer rewards programs that stand out. And it’s no small feat. While each Canadian subscribes to an average of 13.5 loyalty programs, the majority of members make very little use of the offers and services available under these plans. Overview: Quebecers and rewards programs …
Bas-Saint-Laurent looking to the future
There’s action in Bas-Saint-Laurent! Known as the “World good life reserve,” Bas-Saint-Laurent shines for its unique nature. A flagship of local tourism, nature is also one of the region’s biggest industrial drivers. Overview of the Bas-Saint-Laurent economy Source: Institut de la statistique du Québec, 2019 data / * list not exhaustive The economy in the …
No more alcohol by 2050?
QUEBECOR INSIGHTS PROJECTIONS Deeply rooted in our lifestyle, is alcohol about to fall from grace? Deeply rooted in our lifestyle, is alcohol about to fall from grace? So far, alcohol consumption hasn’t dropped as drastically as other products considered harmful to our health and the environment. But things could change quickly. In 2022, health authorities …
Stormy transition to ad-supported subscriptions
OTT platforms Over the past decade, SVOD players have attained their success from ad-free subscription plans: an offer that has revolutionized consumers’ relationship with entertainment. Recently, however, this formula has reached its limits. In a context of exacerbated competition—where the content war is in full swing—the growth prospects of subscriber bases are no longer sufficient …
50 shades of consumption
Buying power In 2022, 73% of Quebecers planned to cut their expenses. However, when it comes to revising their budget, priorities and strategies vary significantly from one consumer to another. Concerns vary according to household income… Sources: Numerator Canada, Monthly Consumer Sentiment Study, January 2023 / Vividata, Fall 2022 survey, Canada 18+, lower incomes: households …
MELS Studio and Post-Production
Silence on set! More than 200 films were shot in Quebec over the past decade. And there’s no slowing down. Montreal is regularly solicited by big players in the film and audiovisual industry, who are drawn by the city’s charm and local expertise. Quebec’s production industry in numbers Source: Bureau du cinéma et de la …
Capitale-Nationale: breaking down the myths!
Beyond its status as an administrative hub, the Capitale-Nationale region represents the province’s 2nd greatest economic force and stands out in particular for its strong orientation towards services. While public administration—which accounts for 12% of jobs—remains one of the major regional employers, it is not the main industry. In fact, it is the finance/insurance and …
The wellness industry is Zen
There are various concerns that contribute to growing the wellness industry’s profits: the search for a healthy lifestyle, mental and psychological health, the desire to age well, holistic beauty, etc. Estimated at $4.4 billion worldwide (2020), the industry is expected to grow by approximately 10% annually over the next few years. A vast and complex …
The digital giants are on shaky ground
Untouchable up until now, digital leaders are starting to show signs of weakness. Not only is it becoming difficult for them to attract new users, but they have the poor economic situation to contend with, a situation that is forcing advertisers to reconsider and lower their advertising investments. Consequence: tech companies’ financial results are dropping, …