Be seen up close
The upheavals of the past few years have brought about many changes in lifestyle habits, including more limited travel and a greater focus on neighborhood life and local businesses. Proximity out-of-home is becoming a remarkable tool because of its ability to effectively reach consumers during their daily travels, when they are most alert and receptive.
With its strategic positioning and wide creative potential, out-of-home advertising attracts attention and quickly delivers a wide reach, coupled with a high frequency among motorists, pedestrians, cyclists as well as public transit users.
Out-of-home is more than ever an effective way to increase your visibility with consumers.
Reach your target effectively with proximity advertising
Source: JC Decaux, COMMB Summer 2023 and Numeris RTS, Spring 2023, Montreal CMA, 5+.
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