Podcasts transition from audio to video!

In 2023, 58% of brands and agencies were investing in podcast advertising, up from 34% in 2020. That’s a big leap! Year after year, the market becomes more structured. Recently, the phenomenon of video podcasts (or vodcasts) has accelerated the trend. Promoted by industry leaders—such as Spotify, which is focusing its growth on this segment—these popular formats also offer multiple avenues for monetization.