Share on linkedin

Silence, we're filming! Podcasts transition from audio to video

In 2023, 58% of brands and agencies were investing in podcast advertising, up from 34% in 2020. That’s a big leap! Year after year, the market becomes more structured. Recently, the phenomenon of video podcasts (or vodcasts) has accelerated the trend. Promoted by industry leaders—such as Spotify, which is focusing its growth on this segment—these popular formats also offer multiple avenues for monetization.

Sources: Cumulus Media and Signal Hill Insights' Podcast Report, Fall 2023/ Come alive creative, How to define podcast success (and the one metric every podcaster should track), February 2023 /Observateur des Technologies Médias (OTM), Quoi écouter, Découvrabilité du contenu audio Canada, January 2024/ Vividata, Fall 2023, PQ franco, 14+



Latest News

We use cookies to provide you with relevant experience and to optimize our website. By visiting this site, you agree to our privacy policy.