MEDIA TREND Black Lives Matter, #metoo, etc. Citizen movements condemning racial and social injustices have multiplied. Even in the worlds of media and marketing, inclusion and the representation of minorities are now key. Multicultural youth : leaders in diversity Sources : Vividata, Printemps 2021, Québec, 14+ / Facebook IQ, Faites place au futur, Découvrez la …
A wind of diversity breezing through the industry Read More »
eco-friendly The advertising industry is increasingly serving eco-friendly brands, but what about its own carbon footprint? Reducing our environmental footprint is an absolute necessity. By 2030, Quebec plans to have reduced its emissions by 38% of the 1990 levels in order to achieve carbon neutrality by 2050. To reach these objectives, all industries need to …
Consumer trend Everyone is talking about inflation: 84% of Canadians are concerned about the increasing cost of essential products; 57% are finding it difficult to adequately feed their family; 35-54-year-olds and more modest households are among the most vulnerable. Little respite on the horizon in 2022 The soaring price of raw materials, transport, and labour, …
consumer trend The summits of the Himalayas visible from major Indian cities, dolphins swimming in the Cagliari cruise port in Venice . . . Against expectations, the pandemic came like a breath of fresh air all around the world. In Quebec, successive lockdowns have given a lot of people time to think. Marketers be warned: a new type …
MEDIA TREND While screen time is exploding and web users are collapsing under the sheer weight of all the free content available, subscription print magazines are not just defying the trend, they are even seeing a rise in new publications. Source: Vividata, spring 2021, province of Quebec, 14+ Indulgence through excellence Given the increasingly …
The most promising media for growth The health crisis has profoundly changed the habits of Quebecers. This new reality, combined with the development of technological possibilities, has led to a small revolution in out-of-home advertising, making it one of the most promising media for growth in the coming years. Quebecor bus shelters, at the heart …
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