Magazines: indulgence par excellence
We live a hyperconnected existence, but magazines defy the trend, rallying a vast audience. In 2023, 7 out of 10 Quebecers read paper or digital magazines.
Connection rehab
In a world where we walk to the beat of social media, magazines help us slow things down and take a step back. And that’s just what Quebecers want: 67% of magazine lovers feel it gives them a chance to relax. In fact, print remains king of relaxation, enjoyed by 42% of readers, who oftentimes buy magazines on impulse, as a gift to themselves.
The pleasure of reading on paper, an experience of its own
Source: Association québécoise des éditeurs de magazines (AQEM), Rapport sur l’état actuel et les perspectives du lectorat de magazines au Québec, Leger survey, June 2023
Inspiring, credible content
Beyond the format, the success of magazines lies in their enhanced content and the trust they inspire. In fact, 6 out of 10 Quebecers deem magazines to be reliable and relevant, and more than half of them feel they are a top-quality source of information, more elaborate than online media.
Magazines inspire readers
% of Quebecers (and other Canadians) seeking inspiration from magazines
Source: Vividata, 2023 spring survey, French Quebec and other English provices, 14+ / Vacation choices: inspired by newspaper or magazine, interior decor: inspired by decor magazines or websites
The many powers of magazines
In addition to generating an optimal level of attention, magazines stand out for their reach, in time, both in the home and online. Thus, 43% of Quebecers regularly check magazines’ social media accounts and websites.
Sources: Moustique, La presse papier n’est pas morte: quel avenir pour le journalisme belge à l’heure du web ?, June 2023, shortened quote / *Association québécoise des éditeurs de magazines (AQEM), Rapport sur l’état actuel et les perspectives du lectorat de magazines au Québec, Leger survey, June 2023
Unique advertising efficiency
Magazines provide a very favourable advertising environment. Magazine advertising represents the second preferred advertising channel, behind sponsored events.
An influential medium that incites action
Source: Association québécoise des éditeurs de magazines (AQEM), Rapport sur l’état actuel et les perspectives du lectorat de magazines au Québec, Leger survey, June 2023
Article based on the results of the Rapport sur l’état actuel et les perspectives du lectorat de magazines au Québec, by the Association québécoise des éditeurs de magazines (AQEM)
Additional source: Kantar, Media Trends and Predictions 2023
