QUEBECOR INSIGHTS PROJECTIONS
Deeply rooted in our lifestyle, is alcohol about
to fall from grace?
So far, alcohol consumption hasn’t dropped as drastically as other products considered harmful to our health and the environment. But things could change quickly. In 2022, health authorities disrupted the status quo by claiming that no amount of alcohol consumption was considered safe.
Changes in consumption of substances and foods harmful to health or the environment
Flourishing market prospects for alcohol-free beverages
Window to the future . . . what if?
2035, [email protected] haven’t disappeared, but bars have changed face. While some addresses still serve alcohol to an aging clientele, the establishments that attract young people are those that offer new-generation beverages.
And the choices are abundant! In addition to the classic alcohol-free wines, beers, and cocktails, there are functional/adatogenic drinks, as well as alternative euphoric beverages. Goodbye, hangovers!
A revolution already underway
Mocktail bars are multiplying in New York
Sentia, the non-alcoholic beverage created by the neuropharmacologist David Nutt, replicates the effects of alcohol.
Methodology for consumption forecasts (graph): linear extrapolation according to a gradient based on each historical data (1978-2021)
Sources: Statistics Canada, La Presse, Se soûler aux taxes sur l’alcool, February 2023 / Journal Metro, La soif de boissons sans alcool en hausse, January 2023 / GlobeNewsWire, CBD Beverage Market is estimated to be US $46.3 billion by 2032 with a CAGR of 28.7% over the forecast period (2022-2032), January 2023 / Statista, Consumer Market Insights, Non-Alcoholic Beer – Canada, consulted in March 2023