Turning to Facebook in search of credibility?
Chosen for its flexibility, versatility and broad coverage, the newspaper is first and foremost recognized as the most trusted medium.
57% of consumers will change their perception of a brand or product if it is associated with fake or controversial content. Like platforms with instant access to information, the newspaper offers a credible platform, supported by decades of journalistic expertise. No surprise that 73% of consumers say they trust newspaper advertising!
don’t consume other
media at the same time
of decision-makers read
a printed newspaper
millennials per week
Source : Vividata Fall 2020, Province of Quebec, 14+.