In other words...

Daring, accessible and innovative, digital radio moulds to Quebecers’ new consumption habits. An explosion of podcasts combined with the growing penetration of smart devices make digital radio a media strategy tool that’s totally tuned in.

145

index for people
with incomes of $150K+

125

index of
university-educated people

42 %

growth in podcast
listenership over 1 year

Source: coming soon.

The future of audio

Audacious, accessible and innovative, QUB radio is Quebecor’s new digital audio platform. A 100% digital radio, which ignores conventional, which defies conventions, which reinvents the form and which takes position. Combined with a wide range of podcasts: this an audio offer that resolutely of its time.

The new way to get your point across to your target.

435 K

active monthly listens

1.2 M

active listening per month

23 K

Facebook fans

Source: coming soon.

Live radio

A credible station that speaks to a loyal audience

Bold, accessible and innovative, QUB radio is a provincial public affairs radio station that deals with issues that touch French-speaking Quebecers. It focuses on strong, credible personalities, appreciated by the public, as well as on new and relevant voices for a multitude of opinions. Backed by the journalistic strength of the Journal de Montréal, Journal de Québec, Salut Bonjour, TVA Sports and LCN, QUB radio also benefits from Québécor’s multiplatform reach.

66 %

listeners of streaming audio content (French-speaking Canada)

137

indexed to A35-54 listening to QUB radio (radio/web site)

33 %

of radio listeners take action after hearing an ad

Source: coming soon.

Podcasts

Already a leader in Canada!

QUB radio proposes a wide variety of podcast series, from humour, to music, to video games, as well as popular science, sports, cars, criminal investigations and life stories. Certain series spotlight strong personalities, such as Normand Lester, Patrice Bernier and Denise Bombardier, whereas others focus on niche and involved communities such as wrestling, country and contemporary history. Three of these podcast series have already stood out at the Canadian Podcast Awards in Toronto, a contest which rewards the best in the Canadian podcast industry.

Ui vol.1

74 %

of QUB listeners are men (podcast/app)

161

indexed to A35-54 listening to QUB radio (radio/web site)

171

index of those with
an income over $150K

Source: coming soon.

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