Strategic activations for ad campaigns
Elevate the precision of your advertising campaign with the use of data to deliver the right message, to the right target, in the right context.
Multiple data sources
Data collection across the Quebecor ecosystem
Devices used
Magazine and newspaper subscriptions
Radar audience
Transactional and event data
Clicks
Video content consulted
Our approach to maximize the data
1
DATA COLLECTION
access to a significant volume of data across the entire Quebecor ecosystem
2
DATA ANONYMIZATION
anonymization process between the collection of the data and its organization
3
DATA ORGANIZATION
creation of audience segments
4
DATA ACTIVATION
use of different audience segments to fulfill advertiser’s campaign objectives
1
DATA COLLECTION
access to a significant volume of data across the entire Quebecor ecosystem
2
DATA ANONYMIZATION
anonymization process between the collection of the data and its organization
3
DATA ORGANIZATION
creation of audience segments
4
DATA ACTIVATION
use of different audience segments to fulfill advertiser’s campaign objectives
A variety of audience segments to reach your target audience
12 THEMES | +500 AUDIENCE SEGMENTS
Food
Vehicle
Entertainment
Socio-demographic
Travel & Outdoor
Health & Lifestyle
Information & Business
Home & Real Estate
Fashion & Beauty
Sports
Technology
Customized
Possibility of creating customized audience segments according to your needs
Why include an audience segment?
Targeting of an audience that will be more receptive to the message
Complementarity and relevance in ad campaign
Favourability effect of advertiser brand
Reach a qualified audience
Quebecor audience segment
Discover our audience and targeting solutions
Duo Q•ID
Radar Audiences
Target by Receptivity™
Omnichannel synchronization
Interested in our advertising solutions?
At Quebecor, achieving your objectives is our priority.
The performance of your campaigns is our commitment.