Zeste and TVA are delighted to welcome Marilou to their stations next fall, as host of a new cooking show called Trois fois par jour et vous. Produced by Toast in collaboration with Quebecor Content, the show will offer simple, accessible, practical and savoury recipes for everyday life. The series will air in 10 weekly …
Quebecor Out-of-Home is launching the Street-Level Tour to let advertisers explore its street furniture through a virtual visit on an interactive platform. The visit is open to all but it is strongly recommended that advertisers take a guided tour with an account manager to get the most out of the experience. Visitors to the interactive platform, designed and developed in-house at Quebecor, can survey the company’s network of street furniture at any time from the comfort of their home or office. It is an attractive option for advertisers based elsewhere, those who wish to avoid physical contact, and all those who want to know more about Quebecor’s out-of-home advertising offerings.
To celebrate the Zeste brand’s 10th anniversary, Cook it has joined forces with Quebecor for a 360° partnership with the signature “Pour ses 10 ans, ZESTE s’invite chez vous!” (ZESTE invites itself to your home for its 10th birthday). Cook it is the first company to take advantage of Zeste’s presence throughout Quebecor’s ecosystem to achieve multiplatform reach across television, newspapers, magazines, the Web and social media.
TVA is extremely excited to reveal its revamped positioning. Supported by a large multidisciplinary team, TVA is adopting a new brand strategy and creating a new digital destination called TVA+.
Patrick Jutras, Senior Vice-President and Chief Advertising Revenue Officer of Quebecor and Groupe TVA, is pleased to announce the appointment of Sébastien Viau as COLAB STUDIO, collaborative marketing’s General manager.
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