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Sébastien Viau is appointed General manager and Hugues Choquette is promoted Senior director, Branding Strategy & Head of creative

MONTRÉAL, November 10, 2020 – Patrick Jutras, Senior Vice-President and Chief Advertising Revenue Officer of Quebecor and Groupe TVA, is pleased to announce the appointment of Sébastien Viau as COLAB STUDIO, collaborative marketing’s General manager.

Drawing on a most impressive track record, notably within the Publicis and Nurun agencies, Sébastien is known for his expertise in marketing strategies, multichannel marketing campaigns, marketing communications, digital transformation, and multi-disciplinary team management. He will oversee the development of the strategic plan and will be in charge of rolling out COLAB STUDIO’s activities.

Before joining Quebecor, Sébastien was Vice-President, Sales and Marketing for the Alliance de l’industrie touristique du Québec. His appointment will be effective on November 23rd, 2020, and follows the announcement of Robert Renaud’s retirement, as current General manager.

Patrick Jutras is also announcing the promotion of Hughes Choquette to Senior director, Branding Strategy & Head of Creative. With Quebecor since 2015, Hugues will be in charge of the creative side of the team dedicated to Vidéotron and Fizz; the company having recently chosen to cater to its creative services needs internally.

Through his previous roles, Hugues left his mark in an agency setting, with Cossette and Tam-Tam\TBWA, and worked on very important accounts such as Apple, McDonald’s, University of Montréal, Molson and Nissan/Infiniti.

Hugues Choquette’s appointment is already in effect.

About Quebecor

Quebecor, a Canadian leader in telecommunications, entertainment, news media and culture, is one of the best-performing integrated communications companies in the industry. Driven by their determination to deliver the best possible customer experience, all of Quebecor’s subsidiaries and brands are differentiated by their high-quality, multiplatform, convergent products and services.



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