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Company offers advertisers a virtual tour of its street furniture

MONTREAL, November 23, 2020 – Quebecor Out-of-Home is launching the Street-Level Tour to let advertisers explore its street furniture through a virtual visit on an interactive platform. The visit is open to all but it is strongly recommended that advertisers take a guided tour with an account manager to get the most out of the experience. Visitors to the interactive platform, designed and developed in-house at Quebecor, can survey the company’s network of street furniture at any time from the comfort of their home or office. It is an attractive option for advertisers based elsewhere, those who wish to avoid physical contact, and all those who want to know more about Quebecor’s out-of-home advertising offerings.

“Choosing a transit shelter for an advertising strategy is a bit like buying a home: you want to find the best partner who can give you the best visibility with the target audience and the infrastructure that best suits your needs,” says Patrick Jutras, Senior Vice President and Chief Advertising Officer of Quebecor and TVA Group. “We are innovating so our advertisers can explore the scope of our services and the multitude of opportunities and advantages that our out-of-home advertising faces afford, while complying with the public health guidance.”

The Street-Level Tour presents various facets of Quebecor Out-of-Home’s offerings, with a focus on the Montreal market. During the tour, advertisers visit typical Montreal boroughs and learn about their demographics and urban environment. They can draw inspiration from the video showing some of the creative installations that have been produced. The platform also showcases the various Quebecor Out-of-Home advertising products available in the city, such as standard transit shelters, digital transit shelters, solar-powered transit shelters and marquees.

This innovation gives advertisers and agencies a full view of Quebecor’s comprehensive out-of-home advertising services and the unparalleled reach of its street furniture, at a time when consumers’ movements have been altered by the pandemic and they are spending more time in their own neighbourhoods.

Quebecor is the street furniture market leader in Montreal. Its network includes 142 digital screens and more than 4,000 standard faces across the province in the Montreal, Laval, Sherbrooke, Lévis and Montreal South Shore markets. The modern structures are centrally sited at exclusive locations in their neighbourhoods and harmoniously integrated into their surroundings, attracting the attention of a diverse audience. Quebecor Out-of-Home also offers advertising on Laval, Lévis, Sherbrooke and Montreal South Shore buses; the traveling ads reach consumers across the city during key moments in their buying cycle.

For a guided tour of Virtual Out-of-Home, visit https://www.virageaffichage.ca/en/index.html

About Quebecor

Quebecor, a Canadian leader in telecommunications, entertainment, news media and culture, is one of the best-performing integrated communications companies in the industry. Driven by their determination to deliver the best possible customer experience, all of Quebecor’s subsidiaries and brands are differentiated by their high-quality, multiplatform, convergent products and services.

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