Zeste and TVA are delighted to welcome Marilou to their stations next fall, as host of a new cooking show called Trois fois par jour et vous. Produced by Toast in collaboration with Quebecor Content, the show will offer simple, accessible, practical and savoury recipes for everyday life.
The series will air in 10 weekly half-hour episodes on TVA and on Zeste, where the station’s subscribers will have access to not one, not two, but three episodes a week!
Putting Audiences at the Heart of the Concept
If you consider yourself “culinarily challenged”, have no fear: Marilou and her team are coming to the rescue with recipes that will make you feel right at home in the kitchen. The audience will serve as the show’s main inspiration, and special care will be taken to answer many questions that can arise when preparing a meal. Each episode is built around one simple objective: demonstrating how easy it is to make every day a real treat, without complicating your life. Guests will also pop up in Marilou’s kitchen to chat, cook and share their common passion for food.
Based on 30 themes touching on a wide variety of culinary topics, this appetizing original production focuses on reassuring, guilt-free pleasures. For Marilou, this is a continuation of her ongoing mission to offer comforting solutions that help people transform their relationship to food.
Marilou needs no introduction to Quebec audiences, who have watched her promote the balance, simplicity and pleasure of healthy eating since 2014. She plans to tackle this new hosting job in the same manner as Trois fois par jour, i.e. with humour, light-heartedness and a particular attention to esthetic detail, while once again demonstrating that absolutely anyone can cook.
“This Quebec concept is all about taking the guilt and the impediments out of cooking, so that everyone can succeed in preparing good, wholesome meals. That’s what motivates Marilou, and Quebecor Content is excited to be part of that mission next fall,” explains Denis Dubois, Vice President, Original Content, Quebecor Content.
“Warm and engaging, Marilou is a powerful spokesperson for the pleasure of cooking and the art of entertaining, which she promotes through her website, photos and cookbooks. We’re proud that she has now chosen Zeste and TVA to air her very first TV cooking show,” adds Nathalie Fabien, Senior Director, Stations & Programming, TVA Group.
Join Marilou this fall on Zeste and TVA!
About TVA Group
TVA Group Inc. is a communications company active in the broadcast, film and audiovisual production and magazine industries. TVA Group Inc. is the largest French-language entertainment, information and public affairs broadcaster in North America and one of the largest private production companies. The company is also the largest in the French-language magazine publishing industry and publishes many of the most popular English-language titles in Canada. Its Class B shares are listed on the Toronto Stock Exchange under the symbol TVA.B.
The station airs a wide range of entertaining cooking shows that serve up exciting competitions and culinary discoveries from here and abroad. The station’s renowned chefs have the perfect recipes to satisfy any foodie’s cravings.
About Quebecor Content
A full-fledged business unit of Quebecor Media Inc., Quebecor Content’s mandate is to create, develop, acquire, distribute and export distinctive and quality audiovisual content in order to allow consumers to live a multiplatform experience, more specifically on those of Vidéotron and Groupe TVA, as well as to promote local creators both in Quebec and on the international scene.
For nearly 20 years, Toast has been producing bold audiovisual content for digital and conventional broadcasters, including several productions for large media groups. Toast is also a content agency led by a team of content marketing experts, surrounded by hundreds of media and marketing industry professionals.