The future is digital!

Flexibility: With our CMS, your concepts can be adapted to geographical areas, hours and days of the week.

Warranty: Campaign delivery guaranteed and measured in seconds of visibility with a performance report.

59% have taken action after seeing an ad on a digital sign.
Consider: Consumers have a highly positive perception of digital signage.

Generally, people describe a digital network as being:
– attention-grabbing (78%);
– interesting to see (71%);
– entertaining (61%);
– informative (63%).

pin to pin route

5

targeted digital networks

Car

3 M

drivers

397 k

pedestrians

Source : TNS Canadian Facts (voir le site AMCA, Étude sur l’affichage numérique, 2010) / COMMB, hiver 2021

2 Downtown networks

Downtown network – Complete: 26 transit shelters in Montreal
Downtown network – Half: 13 transit shelters in Montreal

+ closer to business people
+ near entertainment and cultural points
+ in the heart of commercial zones

3 Hiptown networks

Hiptown network: 44 transit shelters available in Montreal

Hiptown / metro network: 24 transit shelters available in Montreal

Hiptown / metro network: 20 transit shelters available in Montreal

+ consumers aged 18-34 years old
+ public transit users
+ students
+ near trendy places

2 Gotown networks

Gotown network – Complete: 50 transit shelters in Montreal
Gotown network – Half: 25 transit shelters in Montreal

+ visibility on major arteries
+ presence during peak hours
+ exposed to drivers

1 Gotown network in Laval

5 transit shelters in Laval

+ visibility on major arteries
+ presence during peak hours
+ exposed to drivers

1 digital network on the South Shore of Montreal

9 transit shelters on the South Shore

+ strategic sites
+ visibility on major arteries
+ presence during peak hours
+ exposed to drivers

1 digital network in Sherbrooke

6 outdoor displays
1 digital screen inside Université de Sherbrooke

+ strategic sites
+ closer to the youth
+ visibility on streets with high traffic

1 network in Lévis

2 transit shelters in Lévis

Lévis-Lauzon Cegep
+ students and 18-34 years old

Quebec-Lévis Ferry
+ more workers
+ visibility when waiting

Digital transit shelter stunt

With contextualized advertising, a message or creative concepts can be adapted to a variety of events:

– Outside temperature
– Time of day
– Location of transit shelter
– Countdown
– Countdown
– RSS feed
– Fast, dynamic updates

Sources : TNS Canadian Facts (voir le site AMCA, Étude sur l’affichage numérique, 2010) / COMMB, hiver 2021

Learn more about digital transit shelter

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