The future is digital!
Flexibility: With our CMS, your concepts can be adapted to geographical areas, hours and days of the week.
Warranty: Campaign delivery guaranteed and measured in seconds of visibility with a performance report.
59% have taken action after seeing an ad on a digital sign.
Consider: Consumers have a highly positive perception of digital signage.
Generally, people describe a digital network as being:
– attention-grabbing (78%);
– interesting to see (71%);
– entertaining (61%);
– informative (63%).
5
targeted digital networks
3 M
drivers
397 k
pedestrians
Source : TNS Canadian Facts (voir le site AMCA, Étude sur l’affichage numérique, 2010) / COMMB, hiver 2021
2 Downtown networks
Downtown network – Complete: 26 transit shelters in Montreal
Downtown network – Half: 13 transit shelters in Montreal
+ closer to business people
+ near entertainment and cultural points
+ in the heart of commercial zones
3 Hiptown networks
Hiptown network: 44 transit shelters available in Montreal
Hiptown / metro network: 24 transit shelters available in Montreal
Hiptown / metro network: 20 transit shelters available in Montreal
+ consumers aged 18-34 years old
+ public transit users
+ students
+ near trendy places
2 Gotown networks
Gotown network – Complete: 50 transit shelters in Montreal
Gotown network – Half: 25 transit shelters in Montreal
+ visibility on major arteries
+ presence during peak hours
+ exposed to drivers
1 Gotown network in Laval
5 transit shelters in Laval
+ visibility on major arteries
+ presence during peak hours
+ exposed to drivers
1 digital network on the South Shore of Montreal
9 transit shelters on the South Shore
+ strategic sites
+ visibility on major arteries
+ presence during peak hours
+ exposed to drivers
1 digital network in Sherbrooke
6 outdoor displays
1 digital screen inside Université de Sherbrooke
+ strategic sites
+ closer to the youth
+ visibility on streets with high traffic
1 network in Lévis
2 transit shelters in Lévis
Lévis-Lauzon Cegep
+ students and 18-34 years old
Quebec-Lévis Ferry
+ more workers
+ visibility when waiting
Digital transit shelter stunt
With contextualized advertising, a message or creative concepts can be adapted to a variety of events:
– Outside temperature
– Time of day
– Location of transit shelter
– Countdown
– Countdown
– RSS feed
– Fast, dynamic updates
Sources : TNS Canadian Facts (voir le site AMCA, Étude sur l’affichage numérique, 2010) / COMMB, hiver 2021
