Give Local Media a Boost and It Will Do the Same for You
Committing to local media is now a growing movement and most Quebecers are on board. In fact, 65% of them say they value local media for its coverage of community news.
More and more, international advertisers are also taking a stand by making support for local media part of their corporate responsibility. Many of them are even imposing local ad placement quotas on their agencies.
In Quebec, several initiatives have been launched to encourage this trend and increase the visibility of local media. This includes Mouvement média d’ici, which Quebecor participates in.
Choosing Local: A Winning Strategy
Sources: Code Québec, Jean-Marc Léger, Jacques Nantel, Pierre Duhamel & Philippe Léger, March 2021 /
Vividata, fall 2022 survey, Quebec, 14+
