Who said TV was going extinct? Just one look at this season’s early viewing stats proves that here in Quebec, the demand for local TV productions is higher than ever!
In 2022, TV’s fall programming brings Quebecers together more than ever
Source: Numeris, QC fr, September 12 to 15, 2022, 7 p.m. to 7:30 p.m., 2+. Preliminary data
For broadcasters, the high demand is key: a high tune-in rate at the start of the evening is a good indicator that the audience will stay tuned in until the end of the peak period!
Historically, it’s been said that the 7 p.m. block, when it comes to soap operas, belonged to Radio-Canada. With the two conventional channels now neck and neck, is this about to change? The central point in regard to this behavioural change is just how vital it is to invest in local content: in Quebec, the TV industry is more determined than ever, always looking for ways to stand out and captivate!
Quebecers are big fans of local content
The content offering is growing bigger every year thanks to the various platforms and devices used by consumers.
However, it’s plain to see that Quebecers’ attachment to local celebrities and productions is strong, given that every year, the excitement surrounding TV’s fall programming is palpable.
Top TV shows in fall in Quebec
Number of broadcast(s) analyzed for each show: one (unless otherwise stated)/* 4 broadcasts. Source : Numeris, QC fr, September 12-18, 2022, 2+. Preliminary data September 12 to 18
A HOT SEASON FOR TV
TVA’s Indéfendable, which saw an average viewership interest of 1.6 million Quebecers as of its opening week, performed better than anticipated (index 143).
Other local productions have also proven to be quite the success, including Anna et Arnaud, Alertes, L’Échappée, La faille, Les honorables, and Les moments parfaits.
Talk shows are also very popular: Le monde à l’envers, hosted by Stéphane Bureau, and La tour, directed by Gildor Roy, keep Quebecers informed on the latest topics, serving up interesting tidbits in an open and simple fashion.
And finally, variety shows are, without a doubt, still one of the most popular genres; every season, tune-in rates are sky-high for shows such as Révolution and Chanteurs masqués.
Season after season, Quebec TV continues to prove its excellence, and its loyal audience is the real winner, benefitting from a varied programming that is constantly reinventing itself.
Sources: Numeris, QC fr, September 12, 2022, 7 p.m. to 7:30 p.m., 2+/La Presse, Patrice Bélanger troque Sucré salé contre Survivor, September 2022