Share on linkedin


The tables have turned on the job market. To attract candidates, recruiters are getting extra creative with:  

  •  streamlined hiring processes (checkbox CVs, recruitment via QR code);  
  • entertaining campaigns (reverse interviews, escape room-style recruitment).
    And while these initiatives are making headlines, the crux of the battle is elsewhere . . .

Today, the companies that stand out are those that promote a credible employer brand. But beware: promoting your corporate values isn’t just about communication. The message itself needs to be sincere, otherwise candidates will go elsewhere: 90% of employees say they would change jobs if approached by a company with a better reputation than the one they currently work for.

Promoting your employer brand at every step

Sources: ICIMS, blog, L’inbound recruiting, c’est quoi ?, April 2021 / La Super Agence, blog, 5 choses que la Marque Employeur ne peut pas régler, March 2022 /
Digital Recruiters, blog, Qu’est-ce que la Marque Employeur ?, July 2020



Latest News

We use cookies to provide you with relevant experience and to optimize our website. By visiting this site, you agree to our privacy policy.