Recruitment: the "battle of talents" has been declared!

The tables have turned on the job market. To attract candidates, recruiters are getting extra creative with:  

•  streamlined hiring processes (checkbox CVs, recruitment via QR code);  
• entertaining campaigns (reverse interviews, escape room-style recruitment).
  And while these initiatives are making headlines, the crux of the battle is elsewhere . . .

Today, the companies that stand out are those that promote a credible employer brand. But beware: promoting your corporate values isn’t just about communication. The message itself needs to be sincere, otherwise candidates will go elsewhere: 90% of employees say they would change jobs if approached by a company with a better reputation than the one they currently work for.