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Television

Technical standards for advertising material

Information Summary

Important Notes
Ribbon Type
HD Technical Requirements
Requirements for Closed Captioning
Sound Requirements
Sending Broadcasting Instructions
Sending Commercials for Affiliated Stations

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Latest version: August 2017.

Digital

Technical standards for advertising material

Information Summary

Dimensions
File Size
Formats and Resolution
Video Frame Rates
Maximum Animation and Video Duration
Audio Initialization
Minimum Orders Required
Implementation Notes
Best Practices
Material Delivery Time
Platforms (desktop, tablet, mobile)
Important Notes
Glossary

Overview of included formats

Standard
Rich Media
Rising Star

Video
Mobile
Newsletter

Audio
Native
Impact

Application
Pre-Roll
Mid-Roll

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Latest version: November 2020.

Out-of-Home

Technical standards for advertising material

Digital transit shelter

We must receive the files within 5 business days before the campaign start date.

Non-interactive Concepts Specifications
Interactive Concepts Specifications
Formats
Weight
Validation
Delivery
Important Notes

Digital transit shelter

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Digital Transit Shelter with Dominance

Download

Latest version: July 2020.

Standard transit shelter

We must receive the ﬁles for printing within 10 business days prior to the week of installation.

Graphic Poster Dimensions
Poster Mounting Instructions
Software
Distance Test
Material Delivery
Production Contact
FTP Address
Delivery Address
Printing Requirements and Finish
Digital Template

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Latest version: January 2019.

Transit Bus

We must receive the ﬁles for printing within 10 business days prior to the week of installation.

Graphic Poster Dimensions
Poster Mounting Instructions
Software
Material Delivery
Production Contact
FTP Address
Delivery Address
Printing Requirements and Finish
Important Notes
Digital Template

Interior

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Vertical Interior

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Back Panel

Download

Side Panel

Download

Latest version : 2019.

OOH Creativity Guide

Creative Concept
Conciseness of Message
Legibility
Graphic Layout
Color
Contrast
Logo and Brand
Image
Contextualized Advertising
Creative Strategies
Stunt

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Latest version: 2018.

Newspapers

Technical standards for advertising material

Le Journal de Montréal – Regular Edition

Double page
Full page
Junior Page
Page One Banner
Large Banner
Business Cards
Module
Horizontal – 1/8, 1/4, 1/3, 1/2 and 3/4
Vertical – 1/8, 1/4, 1/3 1/2 and 3/4
Regular – 1/8, 1/6, 1/4 and 1/3

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Latest version: 2018.

Le Journal de Montréal – Weekend Edition + CASA

Double page
Full page
Junior Page
Large Banner
Vertical – 1/8, 1/4, 1/3, 1/2 and 3/4
Horizontal – 1/8, 1/4, 1/3, 1/2 and 3/4
Regular – 1/8, 1/6, 1/4 and 1/3

Download

Latest version: 2018.

Le Journal de Québec – Regular Edition

Double page
Full page
Junior Page
Page One Banner
Large Banner
Business Cards
Module
Horizontal – 1/8, 1/4, 1/3, 1/2 and 3/4
Vertical – 1/8, 1/4, 1/3 1/2 and 3/4
Regular – 1/8, 1/6, 1/4 and 1/3

Download

Latest version: 2018.

Le Journal de Québec – Weekend Edition + CASA

Double page
Full page
Junior Page
Large Banner
Vertical – 1/8, 1/4, 1/3, 1/2 and 3/4
Horizontal – 1/8, 1/4, 1/3, 1/2 and 3/4
Regular – 1/8, 1/6, 1/4 and 1/3

Download

Latest version: 2018.

24 Heures

Top front-page banner
Bottom front-page banner
Top front-page half-banner
Bottom front-page half-banner
Full page
2/3 of a Page
Junior Page
Horizontal – 1/2, 1/3, 1/4, 1/6 and 1/8
Vertical – 1/2, 1/3 and 1/4
Section Banner
Cover Wrap
Double page centerspread
Combo ½ centre page + 4 folios

Technical Specifications

Television

Digital

Out-of-Home

Newspapers

Magazines

Television

Information Summary

Digital

Information Summary

Overview of included formats

Out-of-Home

Digital transit shelter

Digital transit shelter

Digital Transit Shelter with Dominance

Standard transit shelter

Transit Bus

Interior

Vertical Interior

Back Panel

Side Panel

OOH Creativity Guide

Newspapers

Le Journal de Montréal – Regular Edition

Le Journal de Montréal – Weekend Edition + CASA

Le Journal de Québec – Regular Edition

Le Journal de Québec – Weekend Edition + CASA

24 Heures

Print Formats

Special Formats – Cover Wrap

Other formats

Half wrap 6.5″ With or Without Spread

Central Flap at the Bottom of the Page

Cover Wrap Weekend Edition

Magazines

7 Jours

Canadian Living

Clin d’oeil

Cool!

Coup de Pouce

Dernière Heure

Échos Vedettes

Espaces

Évasion

La Semaine

Les idées de ma maison

Star Système

Style at Home

TV Hebdo

FTP Transfer – Advertising

Half wrap 6.5″
With or Without Spread

Central Flap at
the Bottom of the Page

Cover Wrap
Weekend Edition