Your content. Your showcase
Hublo is Quebecor’s new content marketing solution targeted at providing customizable, attractive and powerful visibility for your promotional content.
This flexible solution combines both hosting and reach for your promotional content in our French-speaking ecosystem.
Whether you choose to bring your own content or to call on our experts to create it for you – be it an editorial piece, custom video, or branded webseries – our team can help.
With Hublo, you are the master storyteller, and we are your window so that all eyes are focused on you.
a powerful dedicated section for your stories
+ 210K
average monthly users
+ 6.4M
page views in the section since its launch
26%
traffic coming from search engines
Source: Google Analytics, average combined users (JDM & JDQ), provenance of traffic between May 1, 2022 and October 31, 2022, and total page views (JDM & JDQ) between March 1, 2020, and January 16, 2023.
A showcase with big reach
After careful consideration, it was decided that Hublo, your destination for hosting branded content, would have its own dedicated section on the Journal de Montréal website.
With various editorial content pieces published regularly and an 82 domain authority score, you can rest assured that you will get great, wide-reaching visibility and improved SEO referencing.
Plus, in a later phase, the Hublo section will become accessible 24/7, making your promotional content visibile to users at all times.
An engaged audience
5min31
average time spent per content
3/4
of users read the content in its entirety
1.17%
average interaction rate for a Facebook post for the Hublo
Source: Google Analytics – Average between May 1, 2022, and October 31, 2022. / Facebook Insight – Hublo, average per post between August 1 and December 31, 2022. / Interaction rate: Sum of all interactions (likes, shares and comments)/number of followers vs. Rival IQ rate 2022
A variety of customized content products with Hublo
HUBLO TEXT
Customized content offering a classic content-consumption experience that reproduces the editorial best practices of our ecosystem.
HUBLO IMMERSIVE
An immersive content experience within a template that enables the integration of multiple dynamic insertions.
HUBLO IMMERSIF VIDEO SERIES
A template adapted for the integration of a video series.
