{"id":33154,"date":"2024-04-18T16:28:07","date_gmt":"2024-04-18T20:28:07","guid":{"rendered":"https:\/\/quebecorexpertisemedia.com\/?p=33154"},"modified":"2024-04-18T16:33:46","modified_gmt":"2024-04-18T20:33:46","slug":"silence-on-tourne-les-balados-passent-a-limage-%ef%bf%bc","status":"publish","type":"post","link":"https:\/\/quebecorexpertisemedia.com\/fr\/silence-on-tourne-les-balados-passent-a-limage-%ef%bf%bc","title":{"rendered":"Silence, on tourne! Les balados passent \u00e0 l\u2019image.\ufffc"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"33154\" class=\"elementor elementor-33154\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-8e8402e elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"8e8402e\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-be6ea57\" data-id=\"be6ea57\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-c7983b7 elementor-widget elementor-widget-image\" data-id=\"c7983b7\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1038\" height=\"333\" src=\"https:\/\/quebecorexpertisemedia.com\/wp-content\/uploads\/2024\/04\/Image-2.png\" class=\"attachment-full size-full wp-image-33161\" alt=\"\" srcset=\"https:\/\/quebecorexpertisemedia.com\/wp-content\/uploads\/2024\/04\/Image-2.png 1038w, https:\/\/quebecorexpertisemedia.com\/wp-content\/uploads\/2024\/04\/Image-2-300x96.png 300w, https:\/\/quebecorexpertisemedia.com\/wp-content\/uploads\/2024\/04\/Image-2-1024x329.png 1024w, https:\/\/quebecorexpertisemedia.com\/wp-content\/uploads\/2024\/04\/Image-2-768x246.png 768w\" sizes=\"(max-width: 1038px) 100vw, 1038px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-54af01b elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"54af01b\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-432aacc\" data-id=\"432aacc\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-64004ec elementor-widget elementor-widget-heading\" data-id=\"64004ec\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\"><b style=\"font-family: Calibri, sans-serif;font-size: 11pt;white-space: normal\"><span style=\"font-size: 20pt;line-height: 28.5333px\">Silence, on tourne! Les balados passent \u00e0 l\u2019image.<\/span><\/b><\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-20d95fc elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"20d95fc\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-1e5e128\" data-id=\"1e5e128\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-5d2c65c elementor-widget elementor-widget-text-editor\" data-id=\"5d2c65c\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong><br \/><\/strong>En 2023, <strong>58\u00a0%<\/strong> des marques et agences ont investi dans la publicit\u00e9 balado, contre 34\u00a0% en 2020. Un bond de taille! Ann\u00e9e apr\u00e8s ann\u00e9e, le march\u00e9 <strong>se structure davantage<\/strong>. R\u00e9cemment, c\u2019est le ph\u00e9nom\u00e8ne des <strong>balados vid\u00e9o<\/strong> (ou <em>vodcast <\/em>en anglais) qui a acc\u00e9l\u00e9r\u00e9 la tendance. Mis de l\u2019avant par les leaders de l\u2019industrie \u2013 \u00e0 l\u2019image de Spotify qui axe sa croissance autour de ce segment \u2013 ce format en vogue offre \u00e9galement de multiples avenues de <strong>mon\u00e9tisation<\/strong>.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-f060d07 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"f060d07\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-108cc38\" data-id=\"108cc38\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-6c3d884 elementor-widget elementor-widget-image\" data-id=\"6c3d884\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1044\" height=\"1535\" src=\"https:\/\/quebecorexpertisemedia.com\/wp-content\/uploads\/2024\/04\/Image-3.png\" class=\"attachment-full size-full wp-image-33157\" alt=\"\" srcset=\"https:\/\/quebecorexpertisemedia.com\/wp-content\/uploads\/2024\/04\/Image-3.png 1044w, https:\/\/quebecorexpertisemedia.com\/wp-content\/uploads\/2024\/04\/Image-3-204x300.png 204w, https:\/\/quebecorexpertisemedia.com\/wp-content\/uploads\/2024\/04\/Image-3-696x1024.png 696w, https:\/\/quebecorexpertisemedia.com\/wp-content\/uploads\/2024\/04\/Image-3-768x1129.png 768w\" sizes=\"(max-width: 1044px) 100vw, 1044px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-8b5ec5b elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"8b5ec5b\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-8a4463a\" data-id=\"8a4463a\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-309dbd4 elementor-widget elementor-widget-image\" data-id=\"309dbd4\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1044\" height=\"1988\" src=\"https:\/\/quebecorexpertisemedia.com\/wp-content\/uploads\/2024\/04\/Image-4.png\" class=\"attachment-full size-full wp-image-33159\" alt=\"\" srcset=\"https:\/\/quebecorexpertisemedia.com\/wp-content\/uploads\/2024\/04\/Image-4.png 1044w, https:\/\/quebecorexpertisemedia.com\/wp-content\/uploads\/2024\/04\/Image-4-158x300.png 158w, https:\/\/quebecorexpertisemedia.com\/wp-content\/uploads\/2024\/04\/Image-4-538x1024.png 538w, https:\/\/quebecorexpertisemedia.com\/wp-content\/uploads\/2024\/04\/Image-4-768x1462.png 768w, https:\/\/quebecorexpertisemedia.com\/wp-content\/uploads\/2024\/04\/Image-4-807x1536.png 807w\" sizes=\"(max-width: 1044px) 100vw, 1044px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-652ed67 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"652ed67\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-7013925\" data-id=\"7013925\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-f7c1837 elementor-widget elementor-widget-heading\" data-id=\"f7c1837\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-small\">Sources : Cumulus Media et Signal Hill, Insights' Podcast Report, automne 2023\/ Come Alive Creative, How to Define Podcast Success (and the One Metric Every Podcaster Should Track), f\u00e9vrier 2023 \/Observateur des technologies m\u00e9dias (OTM), Quoi \u00e9couter, D\u00e9couvrabilit\u00e9 du contenu audio au Canada, janvier 2024\/ Vividata, automne 2023, QC franco, 14+<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Silence, on tourne! Les balados passent \u00e0 l\u2019image. En 2023, 58&nbsp;% des marques et agences ont investi dans la publicit\u00e9 balado, contre 34&nbsp;% en 2020. Un bond de taille! Ann\u00e9e apr\u00e8s ann\u00e9e, le march\u00e9 se structure davantage. R\u00e9cemment, c\u2019est le ph\u00e9nom\u00e8ne des balados vid\u00e9o (ou vodcast en anglais) qui a acc\u00e9l\u00e9r\u00e9 la tendance. Mis de [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":33155,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[102],"tags":[],"class_list":["post-33154","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-tendances-medias"],"acf":[],"_links":{"self":[{"href":"https:\/\/quebecorexpertisemedia.com\/fr\/wp-json\/wp\/v2\/posts\/33154","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/quebecorexpertisemedia.com\/fr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/quebecorexpertisemedia.com\/fr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/quebecorexpertisemedia.com\/fr\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/quebecorexpertisemedia.com\/fr\/wp-json\/wp\/v2\/comments?post=33154"}],"version-history":[{"count":0,"href":"https:\/\/quebecorexpertisemedia.com\/fr\/wp-json\/wp\/v2\/posts\/33154\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/quebecorexpertisemedia.com\/fr\/wp-json\/wp\/v2\/media\/33155"}],"wp:attachment":[{"href":"https:\/\/quebecorexpertisemedia.com\/fr\/wp-json\/wp\/v2\/media?parent=33154"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/quebecorexpertisemedia.com\/fr\/wp-json\/wp\/v2\/categories?post=33154"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/quebecorexpertisemedia.com\/fr\/wp-json\/wp\/v2\/tags?post=33154"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}