{"id":32993,"date":"2023-10-23T14:27:40","date_gmt":"2023-10-23T18:27:40","guid":{"rendered":"https:\/\/quebecorexpertisemedia.com\/?p=32993"},"modified":"2023-10-23T14:46:03","modified_gmt":"2023-10-23T18:46:03","slug":"equite-diversite-inclusion-plus-que-des-mots-a-la-mode","status":"publish","type":"post","link":"https:\/\/quebecorexpertisemedia.com\/fr\/equite-diversite-inclusion-plus-que-des-mots-a-la-mode","title":{"rendered":"\u00c9quit\u00e9, diversit\u00e9, inclusion\u00a0: plus que des mots \u00e0 la mode"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"32993\" class=\"elementor elementor-32993\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-57f57cc elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"57f57cc\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-57cbded\" data-id=\"57cbded\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-29784a54 elementor-widget elementor-widget-menu-anchor\" data-id=\"29784a54\" data-element_type=\"widget\" data-widget_type=\"menu-anchor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-menu-anchor\" id=\"CONSOMMATEUR\"><\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1da605b6 elementor-widget elementor-widget-text-editor\" data-id=\"1da605b6\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Si, pendant longtemps, les crit\u00e8res <strong>environnementaux<\/strong><em>,<\/em><strong> sociaux et de gouvernance<\/strong> (<strong>ESG<\/strong>) ont relev\u00e9 de consid\u00e9rations secondaires pour les entreprises, aujourd\u2019hui, la situation \u00e9volue rapidement.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-76470c9d elementor-widget elementor-widget-heading\" data-id=\"76470c9d\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-medium\">La prise en compte des crit\u00e8res ESG est d\u00e9sormais incontournable <\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-32eab456 elementor-widget elementor-widget-gallery\" data-id=\"32eab456\" data-element_type=\"widget\" data-settings=\"{&quot;gallery_layout&quot;:&quot;masonry&quot;,&quot;columns&quot;:1,&quot;columns_tablet&quot;:1,&quot;columns_mobile&quot;:1,&quot;gap&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:10,&quot;sizes&quot;:[]},&quot;gap_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:10,&quot;sizes&quot;:[]},&quot;gap_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:10,&quot;sizes&quot;:[]},&quot;link_to&quot;:&quot;file&quot;,&quot;overlay_background&quot;:&quot;yes&quot;,&quot;content_hover_animation&quot;:&quot;fade-in&quot;}\" data-widget_type=\"gallery.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-gallery__container\">\n\t\t\t\t\t\t\t<a class=\"e-gallery-item elementor-gallery-item elementor-animated-content\" href=\"https:\/\/quebecorexpertisemedia.com\/wp-content\/uploads\/2023\/10\/VF_QEM4_10_Strategies-EDI_SITE_1700-\u00d7-1000-px.png\" data-elementor-open-lightbox=\"yes\" data-elementor-lightbox-slideshow=\"32eab456\" data-elementor-lightbox-title=\"La prise en compte des crit\u00e8res ESG est d\u00e9sormais incontournable\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6MzMwMDYsInVybCI6Imh0dHBzOlwvXC9xdWViZWNvcmV4cGVydGlzZW1lZGlhLmNvbVwvd3AtY29udGVudFwvdXBsb2Fkc1wvMjAyM1wvMTBcL1ZGX1FFTTRfMTBfU3RyYXRlZ2llcy1FRElfU0lURV8xNzAwLVx1MDBkNy0xMDAwLXB4LnBuZyIsInNsaWRlc2hvdyI6IjMyZWFiNDU2In0%3D\">\n\t\t\t\t\t<div class=\"e-gallery-image elementor-gallery-item__image\" data-thumbnail=\"https:\/\/quebecorexpertisemedia.com\/wp-content\/uploads\/2023\/10\/VF_QEM4_10_Strategies-EDI_SITE_1700-\u00d7-1000-px.png\" data-width=\"1700\" data-height=\"863\" aria-label=\"La prise en compte des crit\u00e8res ESG est d\u00e9sormais incontournable\" role=\"img\" ><\/div>\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-gallery-item__overlay\"><\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-764c6387 elementor-widget elementor-widget-text-editor\" data-id=\"764c6387\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p class=\"cvGsUA direction-ltr align-start para-style-body\"><span class=\"OYPEnA text-decoration-none text-strikethrough-none\">Sources : Banque de d\u00e9veloppement du Canada (BDC), <\/span><span class=\"OYPEnA text-decoration-none text-strikethrough-none\">Rapport, L\u2019ESG dans votre entreprise : un avantage pour d\u00e9crocher de gros contrats<\/span><span class=\"OYPEnA text-decoration-none text-strikethrough-none\">, mars 2023 \/ <\/span><span class=\"OYPEnA text-decoration-none text-strikethrough-none\">Fond mon\u00e9taire international (FMI) et McKinsey, <\/span><span class=\"OYPEnA text-decoration-none text-strikethrough-none\">Global Parity Alliance: Diversity, Equity and Inclusion Lighthouses 2023<\/span><span class=\"OYPEnA text-decoration-none text-strikethrough-none\">, janvier 2023<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-069606e elementor-widget elementor-widget-text-editor\" data-id=\"069606e\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Tant et si bien qu\u2019en 2020, les marques et les entreprises auraient d\u00e9pens\u00e9 <strong>7,5\u00a0G$ <\/strong>en efforts d\u2019<strong>\u00e9quit\u00e9, <\/strong>de<strong> diversit\u00e9 <\/strong>et d\u2019<strong>inclusion <\/strong>(<strong>\u00c9DI<\/strong>), et ce, \u00e0 l\u2019\u00e9chelle mondiale.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-57c8e38f elementor-widget elementor-widget-heading\" data-id=\"57c8e38f\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-medium\">\u00c9quit\u00e9, diversit\u00e9, inclusion : une prise de conscience g\u00e9n\u00e9ralis\u00e9e<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3c1da29 elementor-widget elementor-widget-gallery\" data-id=\"3c1da29\" data-element_type=\"widget\" data-settings=\"{&quot;gallery_layout&quot;:&quot;masonry&quot;,&quot;columns&quot;:1,&quot;columns_tablet&quot;:1,&quot;columns_mobile&quot;:1,&quot;gap&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:10,&quot;sizes&quot;:[]},&quot;gap_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:10,&quot;sizes&quot;:[]},&quot;gap_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:10,&quot;sizes&quot;:[]},&quot;link_to&quot;:&quot;file&quot;,&quot;overlay_background&quot;:&quot;yes&quot;}\" data-widget_type=\"gallery.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-gallery__container\">\n\t\t\t\t\t\t\t<a class=\"e-gallery-item elementor-gallery-item\" href=\"https:\/\/quebecorexpertisemedia.com\/wp-content\/uploads\/2023\/10\/fsdfssf.png\" data-elementor-open-lightbox=\"yes\" data-elementor-lightbox-slideshow=\"3c1da29\" data-elementor-lightbox-title=\"\u00c9quit\u00e9, diversit\u00e9, inclusion : une prise de conscience g\u00e9n\u00e9ralis\u00e9e\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6MzMwMDgsInVybCI6Imh0dHBzOlwvXC9xdWViZWNvcmV4cGVydGlzZW1lZGlhLmNvbVwvd3AtY29udGVudFwvdXBsb2Fkc1wvMjAyM1wvMTBcL2ZzZGZzc2YucG5nIiwic2xpZGVzaG93IjoiM2MxZGEyOSJ9\">\n\t\t\t\t\t<div class=\"e-gallery-image elementor-gallery-item__image\" data-thumbnail=\"https:\/\/quebecorexpertisemedia.com\/wp-content\/uploads\/2023\/10\/fsdfssf.png\" data-width=\"1700\" data-height=\"876\" aria-label=\"\u00c9quit\u00e9, diversit\u00e9, inclusion : une prise de conscience g\u00e9n\u00e9ralis\u00e9e\" role=\"img\" ><\/div>\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-gallery-item__overlay\"><\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-765c1e4 elementor-widget elementor-widget-text-editor\" data-id=\"765c1e4\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p class=\"_04xlpA direction-ltr align-start para-style-body\"><span class=\"OYPEnA text-decoration-none text-strikethrough-none\">Source : Fond mon\u00e9taire international (FMI) et McKinsey,<\/span><span class=\"OYPEnA text-decoration-none text-strikethrough-none\"> Global Parity Alliance: Diversity, Equity and Inclusion Lighthouses 2023<\/span><span class=\"OYPEnA text-decoration-none text-strikethrough-none\">, janvier 2023<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-604568db elementor-widget elementor-widget-text-editor\" data-id=\"604568db\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<ul><li><p>Au rythme o\u00f9 vont les changements, il y aura encore beaucoup de pain sur la planche. Cela prendra\u00a0:<\/p><ul><li><strong>29\u00a0ans<\/strong> ou plus en Occident pour que les \u00e9quipes de direction atteignent la <strong>parit\u00e9 en mati\u00e8re de genre<\/strong> et au moins <strong>24\u00a0ans<\/strong> pour qu\u2019elles atteignent la parit\u00e9 en mati\u00e8re de <strong>diversit\u00e9 ethnique<\/strong>;<\/li><li><strong>151\u00a0ans<\/strong> \u00e0 l\u2019\u00e9chelle mondiale pour combler l\u2019\u00e9cart \u00e9conomique entre les genres.<\/li><\/ul><\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3629668d elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"3629668d\" data-element_type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3e79feaa elementor-widget elementor-widget-heading\" data-id=\"3e79feaa\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-medium\">De la parole aux actes\n<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6a706b4c elementor-widget elementor-widget-text-editor\" data-id=\"6a706b4c\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>En 2023, les sondages r\u00e9v\u00e8lent une <strong>fatigue<\/strong> face \u00e0 certaines strat\u00e9gies d\u2019inclusion des marques, per\u00e7ues comme <strong>superficielles\u00a0<\/strong>: les consommateurs attendent des entreprises qu\u2019elles jouent un <strong>r\u00f4le actif<\/strong>. Et ce, notamment en initiant le changement \u00e0 l\u2019interne, gr\u00e2ce \u00e0 des initiatives fortes au sein des <strong>strat\u00e9gies RH.<\/strong><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7acab029 elementor-widget elementor-widget-heading\" data-id=\"7acab029\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-medium\">Initiatives d\u2019\u00c9DI : un terrain parfois glissant pour les marques<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-213d58ae elementor-widget elementor-widget-gallery\" data-id=\"213d58ae\" data-element_type=\"widget\" data-settings=\"{&quot;gallery_layout&quot;:&quot;masonry&quot;,&quot;columns&quot;:1,&quot;columns_tablet&quot;:1,&quot;columns_mobile&quot;:1,&quot;gap&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:10,&quot;sizes&quot;:[]},&quot;gap_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:10,&quot;sizes&quot;:[]},&quot;gap_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:10,&quot;sizes&quot;:[]},&quot;link_to&quot;:&quot;file&quot;,&quot;overlay_background&quot;:&quot;yes&quot;}\" data-widget_type=\"gallery.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-gallery__container\">\n\t\t\t\t\t\t\t<a class=\"e-gallery-item elementor-gallery-item\" href=\"https:\/\/quebecorexpertisemedia.com\/wp-content\/uploads\/2023\/10\/VF_QEM4_10_Strategies-EDI_SITE_1700-\u00d7-1000-px-3.png\" data-elementor-open-lightbox=\"yes\" data-elementor-lightbox-slideshow=\"213d58ae\" data-elementor-lightbox-title=\"Initiatives d\u2019\u00c9DI : un terrain parfois glissant pour les marques\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6MzMwMTAsInVybCI6Imh0dHBzOlwvXC9xdWViZWNvcmV4cGVydGlzZW1lZGlhLmNvbVwvd3AtY29udGVudFwvdXBsb2Fkc1wvMjAyM1wvMTBcL1ZGX1FFTTRfMTBfU3RyYXRlZ2llcy1FRElfU0lURV8xNzAwLVx1MDBkNy0xMDAwLXB4LTMucG5nIiwic2xpZGVzaG93IjoiMjEzZDU4YWUifQ%3D%3D\">\n\t\t\t\t\t<div class=\"e-gallery-image elementor-gallery-item__image\" data-thumbnail=\"https:\/\/quebecorexpertisemedia.com\/wp-content\/uploads\/2023\/10\/VF_QEM4_10_Strategies-EDI_SITE_1700-\u00d7-1000-px-3.png\" data-width=\"1700\" data-height=\"706\" aria-label=\"Initiatives d\u2019\u00c9DI : un terrain parfois glissant pour les marques\" role=\"img\" ><\/div>\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-gallery-item__overlay\"><\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5e152fab elementor-widget elementor-widget-text-editor\" data-id=\"5e152fab\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p class=\"_04xlpA direction-ltr align-start para-style-body\"><span class=\"OYPEnA text-decoration-none text-strikethrough-none\">Source: GWI, Rapport <\/span><span class=\"OYPEnA text-decoration-none text-strikethrough-none\">Connecting the Dots<\/span><span class=\"OYPEnA text-decoration-none text-strikethrough-none\">, 2023<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-181fa00 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"181fa00\" data-element_type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a1bef1d elementor-widget elementor-widget-heading\" data-id=\"a1bef1d\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-medium\">Des strat\u00e9gies vertueuses\u2026 et payantes <\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-242aba30 elementor-widget elementor-widget-text-editor\" data-id=\"242aba30\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Si les efforts en mati\u00e8re d\u2019inclusion ont un impact soci\u00e9tal positif, ils permettent aussi aux entreprises de se distinguer de la concurrence et de r\u00e9aliser des profits additionnels. \u00c0 ce sujet, les chiffres sont \u00e9loquents\u00a0:<\/p><ul><li><strong>+<\/strong><strong>19\u00a0%<\/strong> <strong>de revenus<\/strong> pour les entreprises qui sont ethniquement diversifi\u00e9es; et<\/li><li><strong>+36\u00a0%<\/strong> de probabilit\u00e9 de g\u00e9n\u00e9rer des <strong>rendements sup\u00e9rieurs<\/strong> (pour les actionnaires).<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6551e732 elementor-widget elementor-widget-heading\" data-id=\"6551e732\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-medium\">Un effet positif sur les intentions d\u2019achat des consommateurs<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6abd0c1c elementor-widget elementor-widget-gallery\" data-id=\"6abd0c1c\" data-element_type=\"widget\" data-settings=\"{&quot;gallery_layout&quot;:&quot;masonry&quot;,&quot;columns&quot;:1,&quot;columns_tablet&quot;:1,&quot;columns_mobile&quot;:1,&quot;gap&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:10,&quot;sizes&quot;:[]},&quot;gap_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:10,&quot;sizes&quot;:[]},&quot;gap_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:10,&quot;sizes&quot;:[]},&quot;link_to&quot;:&quot;file&quot;,&quot;overlay_background&quot;:&quot;yes&quot;}\" data-widget_type=\"gallery.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-gallery__container\">\n\t\t\t\t\t\t\t<a class=\"e-gallery-item elementor-gallery-item\" href=\"https:\/\/quebecorexpertisemedia.com\/wp-content\/uploads\/2023\/10\/VF_QEM4_10_Strategies-EDI_SITE_1700-\u00d7-1000-px-4.png\" data-elementor-open-lightbox=\"yes\" data-elementor-lightbox-slideshow=\"6abd0c1c\" data-elementor-lightbox-title=\"Un effet positif sur les intentions d\u2019achat des consommateurs\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6MzMwMTIsInVybCI6Imh0dHBzOlwvXC9xdWViZWNvcmV4cGVydGlzZW1lZGlhLmNvbVwvd3AtY29udGVudFwvdXBsb2Fkc1wvMjAyM1wvMTBcL1ZGX1FFTTRfMTBfU3RyYXRlZ2llcy1FRElfU0lURV8xNzAwLVx1MDBkNy0xMDAwLXB4LTQucG5nIiwic2xpZGVzaG93IjoiNmFiZDBjMWMifQ%3D%3D\">\n\t\t\t\t\t<div class=\"e-gallery-image elementor-gallery-item__image\" data-thumbnail=\"https:\/\/quebecorexpertisemedia.com\/wp-content\/uploads\/2023\/10\/VF_QEM4_10_Strategies-EDI_SITE_1700-\u00d7-1000-px-4.png\" data-width=\"1700\" data-height=\"725\" aria-label=\"Un effet positif sur les intentions d\u2019achat des consommateurs\" role=\"img\" ><\/div>\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-gallery-item__overlay\"><\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f8568eb elementor-widget elementor-widget-text-editor\" data-id=\"f8568eb\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p class=\"_04xlpA direction-ltr align-start para-style-body\"><span class=\"OYPEnA text-decoration-none text-strikethrough-none\">Sources : Vividata, Sondage Printemps 2023, Bases Qu\u00e9bec Franco et Canada Anglo \/ Grenier aux nouvelles, <\/span><span class=\"OYPEnA text-decoration-none text-strikethrough-none\">De la parole aux actes en \u00c9DI<\/span><span class=\"OYPEnA text-decoration-none text-strikethrough-none\">, avril 2023<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c3d0772 elementor-widget elementor-widget-text-editor\" data-id=\"c3d0772\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Une fois de telles initiatives d\u00e9ploy\u00e9es, il importe de les faire conna\u00eetre efficacement aux consommateurs. \u00c0 ce sujet, les formules gagnantes sont les publicit\u00e9s qui privil\u00e9gient un ton \u00e9motionnellement<strong> positif et inspirant<\/strong>, le tout avec une touche d\u2019<strong>humour<\/strong>.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-33c2c4a elementor-widget elementor-widget-text-editor\" data-id=\"33c2c4a\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Source additionnelle: Pivotal Solutions, <em>DEI by the numbers: 19% higher revenues, 25% greater profit and retention and attraction of team members<\/em>, mars 2023<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Si, pendant longtemps, les crit\u00e8res environnementaux, sociaux et de gouvernance (ESG) ont relev\u00e9 de consid\u00e9rations secondaires pour les entreprises, aujourd\u2019hui, la situation \u00e9volue rapidement. La prise en compte des crit\u00e8res ESG est d\u00e9sormais incontournable Sources : Banque de d\u00e9veloppement du Canada (BDC), Rapport, L\u2019ESG dans votre entreprise : un avantage pour d\u00e9crocher de gros contrats, [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":32996,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[104],"tags":[],"class_list":["post-32993","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-industries-et-consommateurs"],"acf":[],"_links":{"self":[{"href":"https:\/\/quebecorexpertisemedia.com\/fr\/wp-json\/wp\/v2\/posts\/32993","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/quebecorexpertisemedia.com\/fr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/quebecorexpertisemedia.com\/fr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/quebecorexpertisemedia.com\/fr\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/quebecorexpertisemedia.com\/fr\/wp-json\/wp\/v2\/comments?post=32993"}],"version-history":[{"count":0,"href":"https:\/\/quebecorexpertisemedia.com\/fr\/wp-json\/wp\/v2\/posts\/32993\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/quebecorexpertisemedia.com\/fr\/wp-json\/wp\/v2\/media\/32996"}],"wp:attachment":[{"href":"https:\/\/quebecorexpertisemedia.com\/fr\/wp-json\/wp\/v2\/media?parent=32993"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/quebecorexpertisemedia.com\/fr\/wp-json\/wp\/v2\/categories?post=32993"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/quebecorexpertisemedia.com\/fr\/wp-json\/wp\/v2\/tags?post=32993"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}