{"id":32957,"date":"2023-09-26T09:46:47","date_gmt":"2023-09-26T13:46:47","guid":{"rendered":"https:\/\/quebecorexpertisemedia.com\/?p=32957"},"modified":"2023-09-26T11:12:40","modified_gmt":"2023-09-26T15:12:40","slug":"les-clean-rooms-la-voie-en-or-a-lere-post-cookies","status":"publish","type":"post","link":"https:\/\/quebecorexpertisemedia.com\/fr\/les-clean-rooms-la-voie-en-or-a-lere-post-cookies","title":{"rendered":"Les clean rooms, la voie en or \u00e0 l\u2019\u00e8re post-cookies?"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"32957\" class=\"elementor elementor-32957\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-92cb0ca elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"92cb0ca\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-aa40014\" data-id=\"aa40014\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-50e1fc1c elementor-widget elementor-widget-menu-anchor\" data-id=\"50e1fc1c\" data-element_type=\"widget\" data-widget_type=\"menu-anchor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-menu-anchor\" id=\"CONSOMMATEUR\"><\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-207f1e2d elementor-widget elementor-widget-text-editor\" data-id=\"207f1e2d\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>En raison de la disparition progressive des cookies \u2014 Google ayant repouss\u00e9 la fin de ses cookies tiers en <strong>2024<\/strong> \u2014, l\u2019industrie de la programmatique se restructure en profondeur. Et l\u2019enjeu est de taille, puisqu\u2019il s\u2019agit de mettre au point de <strong>nouvelles solutions de ciblage <\/strong>efficace et de<strong> mesure de performance<\/strong> des campagnes.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2ace5718 elementor-widget elementor-widget-heading\" data-id=\"2ace5718\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-medium\">Les annonceurs auront besoin d\u2019\u00eatre accompagn\u00e9s<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-621007ce elementor-widget elementor-widget-gallery\" data-id=\"621007ce\" data-element_type=\"widget\" data-settings=\"{&quot;gallery_layout&quot;:&quot;masonry&quot;,&quot;columns&quot;:1,&quot;columns_tablet&quot;:1,&quot;columns_mobile&quot;:1,&quot;gap&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:10,&quot;sizes&quot;:[]},&quot;gap_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:10,&quot;sizes&quot;:[]},&quot;gap_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:10,&quot;sizes&quot;:[]},&quot;link_to&quot;:&quot;file&quot;,&quot;overlay_background&quot;:&quot;yes&quot;,&quot;content_hover_animation&quot;:&quot;fade-in&quot;}\" data-widget_type=\"gallery.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-gallery__container\">\n\t\t\t\t\t\t\t<a class=\"e-gallery-item elementor-gallery-item elementor-animated-content\" href=\"https:\/\/quebecorexpertisemedia.com\/wp-content\/uploads\/2023\/09\/Les-annonceurs-auront-besoin-detre-accompagnes.png\" data-elementor-open-lightbox=\"yes\" data-elementor-lightbox-slideshow=\"621007ce\" data-elementor-lightbox-title=\"Les annonceurs auront besoin d\u2019\u00eatre accompagn\u00e9s\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6MzI5NjYsInVybCI6Imh0dHBzOlwvXC9xdWViZWNvcmV4cGVydGlzZW1lZGlhLmNvbVwvd3AtY29udGVudFwvdXBsb2Fkc1wvMjAyM1wvMDlcL0xlcy1hbm5vbmNldXJzLWF1cm9udC1iZXNvaW4tZGV0cmUtYWNjb21wYWduZXMucG5nIiwic2xpZGVzaG93IjoiNjIxMDA3Y2UifQ%3D%3D\">\n\t\t\t\t\t<div class=\"e-gallery-image elementor-gallery-item__image\" data-thumbnail=\"https:\/\/quebecorexpertisemedia.com\/wp-content\/uploads\/2023\/09\/Les-annonceurs-auront-besoin-detre-accompagnes.png\" data-width=\"1700\" data-height=\"487\" aria-label=\"Les annonceurs auront besoin d\u2019\u00eatre accompagn\u00e9s\" role=\"img\" ><\/div>\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-gallery-item__overlay\"><\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-608297dd elementor-widget elementor-widget-text-editor\" data-id=\"608297dd\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p class=\"_04xlpA direction-ltr align-start para-style-body\"><span class=\"OYPEnA text-decoration-none text-strikethrough-none\">Source : WARC, The Future of Programmatic, 2023<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-520eee7c elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"520eee7c\" data-element_type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-199c9691 elementor-widget elementor-widget-heading\" data-id=\"199c9691\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-medium\">Le monde d\u2019apr\u00e8s se dessine<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-399a434f elementor-widget elementor-widget-text-editor\" data-id=\"399a434f\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Aucune alternative ne remplacera \u00e0 elle seule les cookies tiers, mais plusieurs strat\u00e9gies combin\u00e9es permettront de\u00a0trouver un \u00e9quilibre entre protection des utilisateurs et ciblage\u00a0ad\u00e9quat. Et le changement s\u2019op\u00e8re d\u00e9j\u00e0, en 2023:<\/p><ul><li><strong>94 %<\/strong> des annonceurs avaient l\u2019intention d\u2019utiliser le <strong>ciblage contextuel<\/strong> pour la plupart ou certains de leurs achats;<\/li><li>et la m\u00eame part comptait mobiliser la <strong>mesure de l\u2019attention<\/strong>.<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-30a430c5 elementor-widget elementor-widget-heading\" data-id=\"30a430c5\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-medium\">L\u2019activation des donn\u00e9es de premi\u00e8re partie en t\u00eate des strat\u00e9gies<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1596db62 elementor-widget elementor-widget-gallery\" data-id=\"1596db62\" data-element_type=\"widget\" data-settings=\"{&quot;gallery_layout&quot;:&quot;masonry&quot;,&quot;columns&quot;:1,&quot;columns_tablet&quot;:1,&quot;columns_mobile&quot;:1,&quot;gap&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:10,&quot;sizes&quot;:[]},&quot;gap_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:10,&quot;sizes&quot;:[]},&quot;gap_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:10,&quot;sizes&quot;:[]},&quot;link_to&quot;:&quot;file&quot;,&quot;overlay_background&quot;:&quot;yes&quot;}\" data-widget_type=\"gallery.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-gallery__container\">\n\t\t\t\t\t\t\t<a class=\"e-gallery-item elementor-gallery-item\" href=\"https:\/\/quebecorexpertisemedia.com\/wp-content\/uploads\/2023\/09\/Lactivation-des-donnees-de-premiere-partie-en-tete-des-strategies.png\" data-elementor-open-lightbox=\"yes\" data-elementor-lightbox-slideshow=\"1596db62\" data-elementor-lightbox-title=\"L\u2019activation des donn\u00e9es de premi\u00e8re partie en t\u00eate des strat\u00e9gies\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6MzI5NjgsInVybCI6Imh0dHBzOlwvXC9xdWViZWNvcmV4cGVydGlzZW1lZGlhLmNvbVwvd3AtY29udGVudFwvdXBsb2Fkc1wvMjAyM1wvMDlcL0xhY3RpdmF0aW9uLWRlcy1kb25uZWVzLWRlLXByZW1pZXJlLXBhcnRpZS1lbi10ZXRlLWRlcy1zdHJhdGVnaWVzLnBuZyIsInNsaWRlc2hvdyI6IjE1OTZkYjYyIn0%3D\">\n\t\t\t\t\t<div class=\"e-gallery-image elementor-gallery-item__image\" data-thumbnail=\"https:\/\/quebecorexpertisemedia.com\/wp-content\/uploads\/2023\/09\/Lactivation-des-donnees-de-premiere-partie-en-tete-des-strategies.png\" data-width=\"1700\" data-height=\"847\" aria-label=\"L\u2019activation des donn\u00e9es de premi\u00e8re partie en t\u00eate des strat\u00e9gies\" role=\"img\" ><\/div>\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-gallery-item__overlay\"><\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4e09e4fc elementor-widget elementor-widget-text-editor\" data-id=\"4e09e4fc\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p class=\"_04xlpA direction-ltr align-start para-style-body\"><span class=\"OYPEnA text-decoration-none text-strikethrough-none\">Source : DoubleVerify, <\/span><span class=\"OYPEnA text-decoration-none text-strikethrough-none\">Post-Cookie questions: How Advertising strategies and sentiments are evolving<\/span><span class=\"OYPEnA text-decoration-none text-strikethrough-none\">, 2023<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-52e7d5e6 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"52e7d5e6\" data-element_type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-35a34749 elementor-widget elementor-widget-heading\" data-id=\"35a34749\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-medium\">Vers une nouvelle \u00e8re de coop\u00e9ration entre annonceurs et \u00e9diteurs\n<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-10d13dd8 elementor-widget elementor-widget-text-editor\" data-id=\"10d13dd8\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Dans ce contexte, les <strong>relations directes<\/strong> entre \u00e9diteurs et annonceurs sont amen\u00e9es \u00e0 s\u2019approfondir. Et ce, dans l\u2019optique de b\u00e2tir des <strong>partenariats strat\u00e9giques<\/strong> autour de la donn\u00e9e, notamment gr\u00e2ce au partage de bases de donn\u00e9es au sein des dites <em>clean rooms<\/em>, ou salles blanches.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8b6d204 elementor-widget elementor-widget-heading\" data-id=\"8b6d204\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-medium\">Les <i>clean rooms<\/i> prennent le devant de la sc\u00e8ne<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2d3a7617 elementor-widget elementor-widget-gallery\" data-id=\"2d3a7617\" data-element_type=\"widget\" data-settings=\"{&quot;gallery_layout&quot;:&quot;masonry&quot;,&quot;columns&quot;:1,&quot;columns_tablet&quot;:1,&quot;columns_mobile&quot;:1,&quot;gap&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:10,&quot;sizes&quot;:[]},&quot;gap_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:10,&quot;sizes&quot;:[]},&quot;gap_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:10,&quot;sizes&quot;:[]},&quot;link_to&quot;:&quot;file&quot;,&quot;overlay_background&quot;:&quot;yes&quot;}\" data-widget_type=\"gallery.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-gallery__container\">\n\t\t\t\t\t\t\t<a class=\"e-gallery-item elementor-gallery-item\" href=\"https:\/\/quebecorexpertisemedia.com\/wp-content\/uploads\/2023\/09\/Les-clean-rooms-prennent-le-devant-de-la-scene.png\" data-elementor-open-lightbox=\"yes\" data-elementor-lightbox-slideshow=\"2d3a7617\" data-elementor-lightbox-title=\"Les clean rooms prennent le devant de la sc\u00e8ne\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6MzI5NzAsInVybCI6Imh0dHBzOlwvXC9xdWViZWNvcmV4cGVydGlzZW1lZGlhLmNvbVwvd3AtY29udGVudFwvdXBsb2Fkc1wvMjAyM1wvMDlcL0xlcy1jbGVhbi1yb29tcy1wcmVubmVudC1sZS1kZXZhbnQtZGUtbGEtc2NlbmUucG5nIiwic2xpZGVzaG93IjoiMmQzYTc2MTcifQ%3D%3D\">\n\t\t\t\t\t<div class=\"e-gallery-image elementor-gallery-item__image\" data-thumbnail=\"https:\/\/quebecorexpertisemedia.com\/wp-content\/uploads\/2023\/09\/Les-clean-rooms-prennent-le-devant-de-la-scene.png\" data-width=\"1700\" data-height=\"945\" aria-label=\"Les clean rooms prennent le devant de la sc\u00e8ne\" role=\"img\" ><\/div>\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-gallery-item__overlay\"><\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-73e876ee elementor-widget elementor-widget-text-editor\" data-id=\"73e876ee\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p class=\"_04xlpA direction-ltr align-start para-style-body\"><span class=\"OYPEnA text-decoration-none text-strikethrough-none\">Sources : DoubleVerify, <\/span><span class=\"OYPEnA text-decoration-none text-strikethrough-none\">Post-Cookie questions: How Advertising strategies and sentiments are evolving<\/span><span class=\"OYPEnA text-decoration-none text-strikethrough-none\">, 2023 \/ Digiday, <\/span><span class=\"OYPEnA text-decoration-none text-strikethrough-none\">Marketers find first-party strategies easier said than done<\/span><span class=\"OYPEnA text-decoration-none text-strikethrough-none\">, octobre 2022<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d611c83 elementor-widget elementor-widget-text-editor\" data-id=\"d611c83\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>D\u2019ailleurs, Qu\u00e9becor s\u2019investit activement dans le d\u00e9ploiement de solutions d\u2019activation et de partage de ses donn\u00e9es internes avec les annonceurs partenaires.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-78bce5d8 elementor-widget elementor-widget-heading\" data-id=\"78bce5d8\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-medium\">Qu\u00e9becor : la destination de la publicit\u00e9 avanc\u00e9e <\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4f42cf86 elementor-widget elementor-widget-gallery\" data-id=\"4f42cf86\" data-element_type=\"widget\" data-settings=\"{&quot;gallery_layout&quot;:&quot;masonry&quot;,&quot;columns&quot;:1,&quot;columns_tablet&quot;:1,&quot;columns_mobile&quot;:1,&quot;gap&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:10,&quot;sizes&quot;:[]},&quot;gap_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:10,&quot;sizes&quot;:[]},&quot;gap_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:10,&quot;sizes&quot;:[]},&quot;link_to&quot;:&quot;file&quot;,&quot;overlay_background&quot;:&quot;yes&quot;}\" data-widget_type=\"gallery.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-gallery__container\">\n\t\t\t\t\t\t\t<a class=\"e-gallery-item elementor-gallery-item\" href=\"https:\/\/quebecorexpertisemedia.com\/wp-content\/uploads\/2023\/09\/VF_QEM4_09_Clean-rooms_SITE_1700-\u00d7-1000-px-2.png\" data-elementor-open-lightbox=\"yes\" data-elementor-lightbox-slideshow=\"4f42cf86\" data-elementor-lightbox-title=\"Qu\u00e9becor : la destination de la publicit\u00e9 avanc\u00e9e\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6MzI5NzIsInVybCI6Imh0dHBzOlwvXC9xdWViZWNvcmV4cGVydGlzZW1lZGlhLmNvbVwvd3AtY29udGVudFwvdXBsb2Fkc1wvMjAyM1wvMDlcL1ZGX1FFTTRfMDlfQ2xlYW4tcm9vbXNfU0lURV8xNzAwLVx1MDBkNy0xMDAwLXB4LTIucG5nIiwic2xpZGVzaG93IjoiNGY0MmNmODYifQ%3D%3D\">\n\t\t\t\t\t<div class=\"e-gallery-image elementor-gallery-item__image\" data-thumbnail=\"https:\/\/quebecorexpertisemedia.com\/wp-content\/uploads\/2023\/09\/VF_QEM4_09_Clean-rooms_SITE_1700-\u00d7-1000-px-2.png\" data-width=\"1700\" data-height=\"761\" aria-label=\"Qu\u00e9becor : la destination de la publicit\u00e9 avanc\u00e9e\" role=\"img\" ><\/div>\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-gallery-item__overlay\"><\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>En raison de la disparition progressive des cookies \u2014 Google ayant repouss\u00e9 la fin de ses cookies tiers en 2024 \u2014, l\u2019industrie de la programmatique se restructure en profondeur. Et l\u2019enjeu est de taille, puisqu\u2019il s\u2019agit de mettre au point de nouvelles solutions de ciblage efficace et de mesure de performance des campagnes. 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