{"id":32942,"date":"2023-09-26T09:35:13","date_gmt":"2023-09-26T13:35:13","guid":{"rendered":"https:\/\/quebecorexpertisemedia.com\/?p=32942"},"modified":"2023-09-26T09:47:55","modified_gmt":"2023-09-26T13:47:55","slug":"la-programmatique-se-premiumise","status":"publish","type":"post","link":"https:\/\/quebecorexpertisemedia.com\/fr\/la-programmatique-se-premiumise","title":{"rendered":"La programmatique se \u00ab\u00a0premiumise\u00a0\u00bb"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"32942\" class=\"elementor elementor-32942\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-288ed78 elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"288ed78\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-af69e1a\" data-id=\"af69e1a\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-f0ced25 elementor-widget elementor-widget-menu-anchor\" data-id=\"f0ced25\" data-element_type=\"widget\" data-widget_type=\"menu-anchor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-menu-anchor\" id=\"CONSOMMATEUR\"><\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2fedc70e elementor-widget elementor-widget-text-editor\" data-id=\"2fedc70e\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>La programmatique a transform\u00e9 la mani\u00e8re de vendre et d\u2019acheter la publicit\u00e9 num\u00e9rique, et ce, en am\u00e9liorant l\u2019efficacit\u00e9 des campagnes, gr\u00e2ce \u00e0:<\/p><ul><li>l\u2019automatisation des processus;<\/li><li>l\u2019affinement des capacit\u00e9s de ciblage;<\/li><li>la mesure de la performance en temps r\u00e9el.<\/li><\/ul><p>Le tout en r\u00e9duisant les d\u00e9penses. D\u2019ailleurs, <strong>25\u00a0%<\/strong> des annonceurs consid\u00e8rent la <strong>r\u00e9duction des co\u00fbts<\/strong> comme le facteur principal \u00e0 retenir avant d\u2019investir dans la programmatique.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5997f160 elementor-widget elementor-widget-heading\" data-id=\"5997f160\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-medium\">Achats programmatiques : la locomotive de l\u2019univers num\u00e9rique<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-261c8167 elementor-widget elementor-widget-gallery\" data-id=\"261c8167\" data-element_type=\"widget\" data-settings=\"{&quot;gallery_layout&quot;:&quot;masonry&quot;,&quot;columns&quot;:1,&quot;columns_tablet&quot;:1,&quot;columns_mobile&quot;:1,&quot;gap&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:10,&quot;sizes&quot;:[]},&quot;gap_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:10,&quot;sizes&quot;:[]},&quot;gap_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:10,&quot;sizes&quot;:[]},&quot;link_to&quot;:&quot;file&quot;,&quot;overlay_background&quot;:&quot;yes&quot;,&quot;content_hover_animation&quot;:&quot;fade-in&quot;}\" data-widget_type=\"gallery.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-gallery__container\">\n\t\t\t\t\t\t\t<a class=\"e-gallery-item elementor-gallery-item elementor-animated-content\" href=\"https:\/\/quebecorexpertisemedia.com\/wp-content\/uploads\/2023\/09\/VF_QEM4_09_Programmatique_SITE_1700-\u00d7-1000-px-1.png\" data-elementor-open-lightbox=\"yes\" data-elementor-lightbox-slideshow=\"261c8167\" data-elementor-lightbox-title=\"Achats programmatiques : la locomotive de l\u2019univers num\u00e9rique\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6MzI5NTMsInVybCI6Imh0dHBzOlwvXC9xdWViZWNvcmV4cGVydGlzZW1lZGlhLmNvbVwvd3AtY29udGVudFwvdXBsb2Fkc1wvMjAyM1wvMDlcL1ZGX1FFTTRfMDlfUHJvZ3JhbW1hdGlxdWVfU0lURV8xNzAwLVx1MDBkNy0xMDAwLXB4LTEucG5nIiwic2xpZGVzaG93IjoiMjYxYzgxNjcifQ%3D%3D\">\n\t\t\t\t\t<div class=\"e-gallery-image elementor-gallery-item__image\" data-thumbnail=\"https:\/\/quebecorexpertisemedia.com\/wp-content\/uploads\/2023\/09\/VF_QEM4_09_Programmatique_SITE_1700-\u00d7-1000-px-1.png\" data-width=\"1700\" data-height=\"857\" aria-label=\"Achats programmatiques : la locomotive de l\u2019univers num\u00e9rique\" role=\"img\" ><\/div>\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-gallery-item__overlay\"><\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4833deb5 elementor-widget elementor-widget-text-editor\" data-id=\"4833deb5\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p class=\"_04xlpA direction-ltr align-start para-style-body\"><span class=\"OYPEnA text-decoration-none text-strikethrough-none\">Sources : emarketer, <\/span><span class=\"OYPEnA text-decoration-none text-strikethrough-none\">Programmatic Ad Spending Forecast Q1 2023<\/span><span class=\"OYPEnA text-decoration-none text-strikethrough-none\">, f\u00e9vrier 2023 et <\/span><span class=\"OYPEnA text-decoration-none text-strikethrough-none\">The State of Programmatic Advertising in 5 Charts<\/span><span class=\"OYPEnA text-decoration-none text-strikethrough-none\">, AoUt 2023 \/ WARC, <\/span><span class=\"OYPEnA text-decoration-none text-strikethrough-none\">The Future of Programmatic<\/span><span class=\"OYPEnA text-decoration-none text-strikethrough-none\">, 2023 \/ Statista, <\/span><span class=\"OYPEnA text-decoration-none text-strikethrough-none\">Digital advertising in Canada &#8211; statistics &amp; facts<\/span><span class=\"OYPEnA text-decoration-none text-strikethrough-none\">, juin 2023 \/ Codeur Blog, <\/span><span class=\"OYPEnA text-decoration-none text-strikethrough-none\">Comment fonctionne la publicit\u00e9 programmatique ?<\/span><span class=\"OYPEnA text-decoration-none text-strikethrough-none\">, avril 2022<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-586b627 elementor-widget elementor-widget-text-editor\" data-id=\"586b627\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Et d\u00e9sormais, la programmatique se d\u00e9ploie \u00e0 vive allure au sein de nouveaux canaux, \u00e0 l\u2019image de la <strong>t\u00e9l\u00e9 connect\u00e9e<\/strong>, le <strong><em>retail media<\/em><\/strong> et de l\u2019<strong>affichage num\u00e9rique<\/strong>, multipliant les possibilit\u00e9s en mati\u00e8re de ciblage et de cr\u00e9ativit\u00e9.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1023c675 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"1023c675\" data-element_type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-66b2f886 elementor-widget elementor-widget-heading\" data-id=\"66b2f886\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-medium\">Les annonceurs d\u00e9laissent les march\u00e9s ouverts <\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-40e102eb elementor-widget elementor-widget-text-editor\" data-id=\"40e102eb\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Derri\u00e8re ces perspectives prometteuses, le syst\u00e8me programmatique actuel cache de nombreuses d\u00e9faillances. Le <strong>manque de transparence<\/strong>, la <strong>fraude <\/strong>publicitaire et la <strong>faible <em>viewability<\/em><\/strong> en limitent l\u2019efficacit\u00e9. Et ce, tout particuli\u00e8rement au sein des <strong>march\u00e9s ouverts, <\/strong>o\u00f9 les achats ne sont pas garantis. \u00c0 quoi s\u2019ajoutent les enjeux de <strong>protection des donn\u00e9es<\/strong> et de consentement des utilisateurs.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6bb00efd elementor-widget elementor-widget-heading\" data-id=\"6bb00efd\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-medium\">Le fl\u00e9au grandissant des sites MFA (<i>made-for-advertising sites<\/i>)<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-75fc0c69 elementor-widget elementor-widget-gallery\" data-id=\"75fc0c69\" data-element_type=\"widget\" data-settings=\"{&quot;gallery_layout&quot;:&quot;masonry&quot;,&quot;columns&quot;:1,&quot;columns_tablet&quot;:1,&quot;columns_mobile&quot;:1,&quot;gap&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:10,&quot;sizes&quot;:[]},&quot;gap_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:10,&quot;sizes&quot;:[]},&quot;gap_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:10,&quot;sizes&quot;:[]},&quot;link_to&quot;:&quot;file&quot;,&quot;overlay_background&quot;:&quot;yes&quot;}\" data-widget_type=\"gallery.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-gallery__container\">\n\t\t\t\t\t\t\t<a class=\"e-gallery-item elementor-gallery-item\" href=\"https:\/\/quebecorexpertisemedia.com\/wp-content\/uploads\/2023\/09\/Le-fleau-grandissant-des-sites-MFA-made-for-advertising-sites.png\" data-elementor-open-lightbox=\"yes\" data-elementor-lightbox-slideshow=\"75fc0c69\" data-elementor-lightbox-title=\"Le fl\u00e9au grandissant des sites MFA (made-for-advertising sites)\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6MzI5NTUsInVybCI6Imh0dHBzOlwvXC9xdWViZWNvcmV4cGVydGlzZW1lZGlhLmNvbVwvd3AtY29udGVudFwvdXBsb2Fkc1wvMjAyM1wvMDlcL0xlLWZsZWF1LWdyYW5kaXNzYW50LWRlcy1zaXRlcy1NRkEtbWFkZS1mb3ItYWR2ZXJ0aXNpbmctc2l0ZXMucG5nIiwic2xpZGVzaG93IjoiNzVmYzBjNjkifQ%3D%3D\">\n\t\t\t\t\t<div class=\"e-gallery-image elementor-gallery-item__image\" data-thumbnail=\"https:\/\/quebecorexpertisemedia.com\/wp-content\/uploads\/2023\/09\/Le-fleau-grandissant-des-sites-MFA-made-for-advertising-sites.png\" data-width=\"1700\" data-height=\"915\" aria-label=\"Le fl\u00e9au grandissant des sites MFA (made-for-advertising sites)\" role=\"img\" ><\/div>\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-gallery-item__overlay\"><\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-23a77b5b elementor-widget elementor-widget-text-editor\" data-id=\"23a77b5b\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p class=\"_04xlpA direction-ltr align-start para-style-body\"><span class=\"OYPEnA text-decoration-none text-strikethrough-none\">Source : Digiday,<\/span> <span class=\"OYPEnA text-decoration-none text-strikethrough-none\">Programmatic ads pose new brand risks amid the generative AI boom<\/span><span class=\"OYPEnA text-decoration-none text-strikethrough-none\"> et <\/span><span class=\"OYPEnA text-decoration-none text-strikethrough-none\">WTF are made-for-advertising sites (MFAs<\/span><span class=\"OYPEnA text-decoration-none text-strikethrough-none\">), juin 2023<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-28f289c2 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"28f289c2\" data-element_type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6cab284f elementor-widget elementor-widget-heading\" data-id=\"6cab284f\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-medium\">Les ententes s\u00e9curis\u00e9es, plus pris\u00e9es que jamais<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4b4ddf4a elementor-widget elementor-widget-text-editor\" data-id=\"4b4ddf4a\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Le contexte actuel ravive l\u2019int\u00e9r\u00eat envers les <strong>places de<\/strong> <strong>march\u00e9 priv\u00e9es<\/strong>, qui enregistrent une croissance soutenue depuis plusieurs ann\u00e9es. En effet, les avantages des ententes s\u00e9curis\u00e9es en termes de <strong>valeur ajout\u00e9e<\/strong> sont multiples:<\/p><ul><li>du c\u00f4t\u00e9 des annonceurs, elles donnent acc\u00e8s \u00e0 des <strong>audiences premium<\/strong>, au sein d\u2019<strong>environnements de confiance<\/strong>;<\/li><li>du c\u00f4t\u00e9 des \u00e9diteurs, elles permettent de <strong>regagner le contr\u00f4le<\/strong> de son inventaire, en s\u00e9lectionnant les annonceurs participant aux ench\u00e8res.<\/li><\/ul><p>Plus largement, le renforcement des <strong>relations directes<\/strong> entre annonceurs et \u00e9diteurs constitue un \u00e9l\u00e9ment cl\u00e9 dans l\u2019\u00e9laboration de <strong>strat\u00e9gies post-cookies<\/strong>.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4fd98273 elementor-widget elementor-widget-text-editor\" data-id=\"4fd98273\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><em>Pour en apprendre davantage \u00e0 ce propos, lisez notre <a href=\"https:\/\/quebecorexpertisemedia.com\/fr\/les-clean-rooms-la-voie-en-or-a-lere-post-cookies\">article sur le partage des donn\u00e9es de premi\u00e8re partie et les <\/a><\/em>clean rooms <em>(salles blanches).<\/em><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>La programmatique a transform\u00e9 la mani\u00e8re de vendre et d\u2019acheter la publicit\u00e9 num\u00e9rique, et ce, en am\u00e9liorant l\u2019efficacit\u00e9 des campagnes, gr\u00e2ce \u00e0: l\u2019automatisation des processus; l\u2019affinement des capacit\u00e9s de ciblage; la mesure de la performance en temps r\u00e9el. Le tout en r\u00e9duisant les d\u00e9penses. D\u2019ailleurs, 25\u00a0% des annonceurs consid\u00e8rent la r\u00e9duction des co\u00fbts comme le [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":32927,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[104],"tags":[],"class_list":["post-32942","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-industries-et-consommateurs"],"acf":[],"_links":{"self":[{"href":"https:\/\/quebecorexpertisemedia.com\/fr\/wp-json\/wp\/v2\/posts\/32942","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/quebecorexpertisemedia.com\/fr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/quebecorexpertisemedia.com\/fr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/quebecorexpertisemedia.com\/fr\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/quebecorexpertisemedia.com\/fr\/wp-json\/wp\/v2\/comments?post=32942"}],"version-history":[{"count":0,"href":"https:\/\/quebecorexpertisemedia.com\/fr\/wp-json\/wp\/v2\/posts\/32942\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/quebecorexpertisemedia.com\/fr\/wp-json\/wp\/v2\/media\/32927"}],"wp:attachment":[{"href":"https:\/\/quebecorexpertisemedia.com\/fr\/wp-json\/wp\/v2\/media?parent=32942"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/quebecorexpertisemedia.com\/fr\/wp-json\/wp\/v2\/categories?post=32942"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/quebecorexpertisemedia.com\/fr\/wp-json\/wp\/v2\/tags?post=32942"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}