{"id":32666,"date":"2023-07-04T15:24:20","date_gmt":"2023-07-04T19:24:20","guid":{"rendered":"https:\/\/quebecorexpertisemedia.com\/?p=32666"},"modified":"2023-07-12T15:13:26","modified_gmt":"2023-07-12T19:13:26","slug":"le-magazine-peche-mignon-par-excellence","status":"publish","type":"post","link":"https:\/\/quebecorexpertisemedia.com\/fr\/le-magazine-peche-mignon-par-excellence","title":{"rendered":"Le magazine, p\u00e9ch\u00e9 mignon par excellence"},"content":{"rendered":"\t\t
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\u00c0 rebours de nos vies hyperconnect\u00e9es, le magazine d\u00e9fie la tendance et rallie un vaste public. En 2023, 7\u00a0Qu\u00e9b\u00e9cois sur\u00a010<\/strong> consultent des magazines en version papier ou num\u00e9rique.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Cure de d\u00e9connexion<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Dans un univers rythm\u00e9 par le buzz des r\u00e9seaux sociaux, le magazine permet de r\u00e9duire la cadence et de prendre un pas de recul. Et c\u2019est bel et bien ce que recherchent les Qu\u00e9b\u00e9cois\u00a0: 67\u00a0%<\/strong> des amateurs de magazines lisent afin de s\u2019offrir un moment d\u00e9tente. Pour se relaxer, l\u2019imprim\u00e9 demeure roi. Affectionn\u00e9s par 42\u00a0%<\/strong> des lecteurs, les magazines font souvent l\u2019objet d\u2019un achat impulsif, comme un cadeau fait \u00e0 soi-m\u00eame.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Le plaisir de la lecture papier, une exp\u00e9rience \u00e0 part<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Source : Association qu\u00e9b\u00e9coise des \u00e9diteurs de magazines (AQEM), <\/span>Rapport sur l\u2019\u00e9tat actuel et les perspectives du lectorat de magazines au Qu\u00e9bec<\/span>, sondage L\u00e9ger, juin 2023<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Des contenus inspirants et cr\u00e9dibles<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Au-del\u00e0 du format, le succ\u00e8s des magazines tient \u00e0 leurs contenus enrichis, ainsi qu\u2019\u00e0 la confiance qu\u2019ils inspirent. \u00c0 ce titre, 6\u00a0Qu\u00e9b\u00e9cois sur\u00a010<\/strong> jugent les magazines fiables et pertinents. Et plus de la moiti\u00e9<\/strong> estime qu\u2019ils repr\u00e9sentent une source d\u2019information de qualit\u00e9 sup\u00e9rieure, plus \u00e9labor\u00e9e que les m\u00e9dias en ligne.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Le magazine inspire les lecteurs <\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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% de Qu\u00e9b\u00e9cois (et autres Canadiens) qui cherchent l\u2019inspiration dans les magazines<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Source : Vividata, Sondage printemps 2023, Qu\u00e9bec franco<\/span> et autres provinces anglo, 14+\/Choix de vacances : inspiration journaux ou magazines, d\u00e9coration d\u2019int\u00e9rieur : inspiration magazines ou sites de d\u00e9coration<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Le pouvoir d\u00e9cupl\u00e9 du magazine<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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En plus de g\u00e9n\u00e9rer un degr\u00e9 d\u2019attention optimal, le magazine se d\u00e9marque par son rayonnement<\/strong>, \u00e0 la fois dans le temps, au sein du foyer, et en ligne. Ainsi, 43\u00a0%<\/strong> des Qu\u00e9b\u00e9cois consultent r\u00e9guli\u00e8rement les r\u00e9seaux sociaux et les sites des magazines.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Sources: Moustique, <\/span>La presse papier n\u2019est pas morte: quel avenir pour le journalisme belge \u00e0 l\u2019heure du Web ?, <\/span>juin 2023, citation \u00e9court\u00e9e\/Association qu\u00e9b\u00e9coise des \u00e9diteurs de magazines (AQEM), <\/span>Rapport sur l\u2019\u00e9tat actuel et les perspectives du lectorat de magazines au Qu\u00e9bec<\/span>, sondage L\u00e9ger, juin 2023<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Une efficacit\u00e9 publicitaire unique<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Le magazine constitue un environnement publicitaire per\u00e7u tr\u00e8s favorablement. Les annonces dans les magazines repr\u00e9sentent le deuxi\u00e8me <\/strong>canal publicitaire favori des consommateurs, derri\u00e8re les \u00e9v\u00e8nements commandit\u00e9s.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Un m\u00e9dia d\u2019influence, qui incite \u00e0 l\u2019action<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Source : Association qu\u00e9b\u00e9coise des \u00e9diteurs de magazines (AQEM), <\/span>Rapport sur l\u2019\u00e9tat actuel et les perspectives du lectorat de magazines au Qu\u00e9bec<\/span>, sondage L\u00e9ger, juin 2023<\/span><\/p>

Article bas\u00e9 sur les r\u00e9sultats du Rapport sur l\u2019\u00e9tat actuel et les perspectives du lectorat de magazines au Qu\u00e9bec, par l\u2019Association qu\u00e9b\u00e9coise des \u00e9diteurs de magazines (AQEM)<\/em><\/p>

Source additionnelle\u00a0: Kantar, Tendances et pr\u00e9dictions m\u00e9dia\u00a02023<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"

\u00c0 rebours de nos vies hyperconnect\u00e9es, le magazine d\u00e9fie la tendance et rallie un vaste public. En 2023, 7 Qu\u00e9b\u00e9cois sur 10 consultent des magazines en version papier ou num\u00e9rique. Cure de d\u00e9connexion Dans un univers rythm\u00e9 par le buzz des r\u00e9seaux sociaux, le magazine permet de r\u00e9duire la cadence et de prendre un pas de recul. […]<\/p>\n","protected":false},"author":1,"featured_media":32705,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[102],"tags":[],"class_list":["post-32666","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-tendances-medias"],"acf":[],"_links":{"self":[{"href":"https:\/\/quebecorexpertisemedia.com\/fr\/wp-json\/wp\/v2\/posts\/32666","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/quebecorexpertisemedia.com\/fr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/quebecorexpertisemedia.com\/fr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/quebecorexpertisemedia.com\/fr\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/quebecorexpertisemedia.com\/fr\/wp-json\/wp\/v2\/comments?post=32666"}],"version-history":[{"count":0,"href":"https:\/\/quebecorexpertisemedia.com\/fr\/wp-json\/wp\/v2\/posts\/32666\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/quebecorexpertisemedia.com\/fr\/wp-json\/wp\/v2\/media\/32705"}],"wp:attachment":[{"href":"https:\/\/quebecorexpertisemedia.com\/fr\/wp-json\/wp\/v2\/media?parent=32666"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/quebecorexpertisemedia.com\/fr\/wp-json\/wp\/v2\/categories?post=32666"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/quebecorexpertisemedia.com\/fr\/wp-json\/wp\/v2\/tags?post=32666"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}