{"id":32320,"date":"2023-04-25T09:48:15","date_gmt":"2023-04-25T13:48:15","guid":{"rendered":"https:\/\/quebecorexpertisemedia.com\/?p=32320"},"modified":"2023-04-25T14:06:14","modified_gmt":"2023-04-25T18:06:14","slug":"la-course-a-la-fidelite","status":"publish","type":"post","link":"https:\/\/quebecorexpertisemedia.com\/fr\/la-course-a-la-fidelite","title":{"rendered":"La course \u00e0 la fid\u00e9lit\u00e9"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"32320\" class=\"elementor elementor-32320\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-5b7137d elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"5b7137d\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-551c9d49\" data-id=\"551c9d49\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-3d1cee48 elementor-widget elementor-widget-menu-anchor\" data-id=\"3d1cee48\" data-element_type=\"widget\" data-widget_type=\"menu-anchor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-menu-anchor\" id=\"CONSOMMATEUR\"><\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-76c116ae elementor-widget elementor-widget-heading\" data-id=\"76c116ae\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Les programmes de r\u00e9compenses<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6a2be122 elementor-widget elementor-widget-text-editor\" data-id=\"6a2be122\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Plus que jamais, les commer\u00e7ants redoublent d\u2019efforts pour proposer des <strong>programmes de r\u00e9compenses<\/strong> qui se d\u00e9marquent. Et la t\u00e2che n\u2019est pas mince. Bien que chaque Canadien adh\u00e8re en moyenne \u00e0 <strong>13,5\u00a0programmes de fid\u00e9lit\u00e9<\/strong>, la majorit\u00e9 des membres utilise tr\u00e8s peu les offres et services disponibles dans le cadre de ces formules.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4a37f419 elementor-widget elementor-widget-heading\" data-id=\"4a37f419\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-medium\">Vue d'ensemble: les Qu\u00e9b\u00e9cois et les programmes de r\u00e9compenses<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-244a9d1f elementor-widget elementor-widget-gallery\" data-id=\"244a9d1f\" data-element_type=\"widget\" data-settings=\"{&quot;gallery_layout&quot;:&quot;masonry&quot;,&quot;columns&quot;:1,&quot;columns_tablet&quot;:1,&quot;columns_mobile&quot;:1,&quot;gap&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:10,&quot;sizes&quot;:[]},&quot;gap_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:10,&quot;sizes&quot;:[]},&quot;gap_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:10,&quot;sizes&quot;:[]},&quot;link_to&quot;:&quot;file&quot;,&quot;overlay_background&quot;:&quot;yes&quot;,&quot;content_hover_animation&quot;:&quot;fade-in&quot;}\" data-widget_type=\"gallery.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-gallery__container\">\n\t\t\t\t\t\t\t<a class=\"e-gallery-item elementor-gallery-item elementor-animated-content\" href=\"https:\/\/quebecorexpertisemedia.com\/wp-content\/uploads\/2023\/04\/VF_QEM4_04_Programme_recompenses-1700-\u00d7-1000-px.png\" data-elementor-open-lightbox=\"yes\" data-elementor-lightbox-slideshow=\"244a9d1f\" data-elementor-lightbox-title=\"Vue d&#039;ensemble: les Qu\u00e9b\u00e9cois et les programmes de r\u00e9compenses\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6MzIzNDgsInVybCI6Imh0dHBzOlwvXC9xdWViZWNvcmV4cGVydGlzZW1lZGlhLmNvbVwvd3AtY29udGVudFwvdXBsb2Fkc1wvMjAyM1wvMDRcL1ZGX1FFTTRfMDRfUHJvZ3JhbW1lX3JlY29tcGVuc2VzLTE3MDAtXHUwMGQ3LTEwMDAtcHgucG5nIiwic2xpZGVzaG93IjoiMjQ0YTlkMWYifQ%3D%3D\">\n\t\t\t\t\t<div class=\"e-gallery-image elementor-gallery-item__image\" data-thumbnail=\"https:\/\/quebecorexpertisemedia.com\/wp-content\/uploads\/2023\/04\/VF_QEM4_04_Programme_recompenses-1700-\u00d7-1000-px.png\" data-width=\"1700\" data-height=\"1000\" aria-label=\"Vue d&#039;ensemble: les Qu\u00e9b\u00e9cois et les programmes de r\u00e9compenses\" role=\"img\" ><\/div>\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-gallery-item__overlay\"><\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5b596498 elementor-widget elementor-widget-text-editor\" data-id=\"5b596498\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p class=\"_04xlpA direction-ltr align-start para-style-body\"><span class=\"S1PPyQ\">Source : Vividata, Sondages printemps 2023 et 2020, 14+, Qu\u00e9bec et autres provinces<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-17e8a316 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"17e8a316\" data-element_type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1e9cb4b6 elementor-widget elementor-widget-heading\" data-id=\"1e9cb4b6\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-medium\">Vers la consolidation du march\u00e9<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5eddc20d elementor-widget elementor-widget-text-editor\" data-id=\"5eddc20d\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Dans un environnement de plus en plus <strong>concurrentiel<\/strong>, les grandes banni\u00e8res compl\u00e9mentaires se regroupent et misent sur leurs <strong>synergies<\/strong> au sein de programmes les plus complets possibles. D\u2019ailleurs, les programmes de fid\u00e9lit\u00e9 li\u00e9s \u00e0 un <strong>regroupement d\u2019entreprises<\/strong> (p. ex.\u00a0: Triangle, PC Optimum) sont ceux qui g\u00e9n\u00e8rent les meilleurs taux d\u2019adh\u00e9sion.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6cbfa8b elementor-widget elementor-widget-heading\" data-id=\"6cbfa8b\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-medium\">L'univers de la fid\u00e9lisation en plein mouvement au Qu\u00e9bec<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6ee32a8d elementor-widget elementor-widget-gallery\" data-id=\"6ee32a8d\" data-element_type=\"widget\" data-settings=\"{&quot;gallery_layout&quot;:&quot;masonry&quot;,&quot;columns&quot;:1,&quot;columns_tablet&quot;:1,&quot;columns_mobile&quot;:1,&quot;gap&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:10,&quot;sizes&quot;:[]},&quot;gap_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:10,&quot;sizes&quot;:[]},&quot;gap_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:10,&quot;sizes&quot;:[]},&quot;link_to&quot;:&quot;file&quot;,&quot;overlay_background&quot;:&quot;yes&quot;}\" data-widget_type=\"gallery.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-gallery__container\">\n\t\t\t\t\t\t\t<a class=\"e-gallery-item elementor-gallery-item\" href=\"https:\/\/quebecorexpertisemedia.com\/wp-content\/uploads\/2023\/04\/Lunivers-de-la-fidelisation-en-plein-mouvement-au-Quebec-1.png\" data-elementor-open-lightbox=\"yes\" data-elementor-lightbox-slideshow=\"6ee32a8d\" data-elementor-lightbox-title=\"L&#039;univers de la fid\u00e9lisation en plein mouvement au Qu\u00e9bec\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6MzIzNTEsInVybCI6Imh0dHBzOlwvXC9xdWViZWNvcmV4cGVydGlzZW1lZGlhLmNvbVwvd3AtY29udGVudFwvdXBsb2Fkc1wvMjAyM1wvMDRcL0x1bml2ZXJzLWRlLWxhLWZpZGVsaXNhdGlvbi1lbi1wbGVpbi1tb3V2ZW1lbnQtYXUtUXVlYmVjLTEucG5nIiwic2xpZGVzaG93IjoiNmVlMzJhOGQifQ%3D%3D\">\n\t\t\t\t\t<div class=\"e-gallery-image elementor-gallery-item__image\" data-thumbnail=\"https:\/\/quebecorexpertisemedia.com\/wp-content\/uploads\/2023\/04\/Lunivers-de-la-fidelisation-en-plein-mouvement-au-Quebec-1.png\" data-width=\"1700\" data-height=\"777\" aria-label=\"L&#039;univers de la fid\u00e9lisation en plein mouvement au Qu\u00e9bec\" role=\"img\" ><\/div>\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-gallery-item__overlay\"><\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2f727c14 elementor-widget elementor-widget-text-editor\" data-id=\"2f727c14\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p class=\"_04xlpA direction-ltr align-start para-style-body\"><span class=\"S1PPyQ\">Sources : sites des entreprises Metro inc. et Empire (maison m\u00e8re de Sobeys)\/Radio-Canada, <\/span><span class=\"S1PPyQ\">BMO rach\u00e8te le programme de fid\u00e9lit\u00e9 Air Miles<\/span><span class=\"S1PPyQ\">, mars 2023<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-40dcd30f elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"40dcd30f\" data-element_type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7e86c443 elementor-widget elementor-widget-heading\" data-id=\"7e86c443\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-medium\">Les donn\u00e9es de premi\u00e8re partie, le v\u00e9ritable nerf de la guerre<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4f32f236 elementor-widget elementor-widget-text-editor\" data-id=\"4f32f236\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Aujourd\u2019hui, <strong>9\u00a0entreprises sur\u00a010<\/strong> proposent une formule de r\u00e9compenses (sous une forme ou une autre). Et selon les experts, <strong>1\u00a0commer\u00e7ant sur\u00a03<\/strong> qui n\u2019a pas encore de programme de fid\u00e9lit\u00e9 en lancera un d\u2019ici\u00a02027. Derri\u00e8re ces initiatives se cache l\u2019un des grands d\u00e9fis du moment\u00a0: la collecte des <strong>donn\u00e9es dites de premi\u00e8re partie<\/strong>. Et le <em>deal<\/em> est accept\u00e9 par les consommateurs \u2014 sous conditions. La majorit\u00e9 des Canadiens acceptent de partager leurs donn\u00e9es en \u00e9change de rabais d\u2019au moins <strong>10\u00a0%<\/strong>.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-292c8101 elementor-widget elementor-widget-heading\" data-id=\"292c8101\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-medium\">Migrer les efforts d'acquisition vers la r\u00e9tention et la fid\u00e9lisation<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-522508be elementor-widget elementor-widget-gallery\" data-id=\"522508be\" data-element_type=\"widget\" data-settings=\"{&quot;gallery_layout&quot;:&quot;masonry&quot;,&quot;columns&quot;:1,&quot;columns_tablet&quot;:1,&quot;columns_mobile&quot;:1,&quot;gap&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:10,&quot;sizes&quot;:[]},&quot;gap_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:10,&quot;sizes&quot;:[]},&quot;gap_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:10,&quot;sizes&quot;:[]},&quot;link_to&quot;:&quot;file&quot;,&quot;overlay_background&quot;:&quot;yes&quot;}\" data-widget_type=\"gallery.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-gallery__container\">\n\t\t\t\t\t\t\t<a class=\"e-gallery-item elementor-gallery-item\" href=\"https:\/\/quebecorexpertisemedia.com\/wp-content\/uploads\/2023\/04\/Migrer-les-efforts-dacquisition-vers-la-retention-et-la-fidelisation-1.png\" data-elementor-open-lightbox=\"yes\" data-elementor-lightbox-slideshow=\"522508be\" data-elementor-lightbox-title=\"Migrer les efforts d&#039;acquisition vers la r\u00e9tention et la fid\u00e9lisation\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6MzIzNTMsInVybCI6Imh0dHBzOlwvXC9xdWViZWNvcmV4cGVydGlzZW1lZGlhLmNvbVwvd3AtY29udGVudFwvdXBsb2Fkc1wvMjAyM1wvMDRcL01pZ3Jlci1sZXMtZWZmb3J0cy1kYWNxdWlzaXRpb24tdmVycy1sYS1yZXRlbnRpb24tZXQtbGEtZmlkZWxpc2F0aW9uLTEucG5nIiwic2xpZGVzaG93IjoiNTIyNTA4YmUifQ%3D%3D\">\n\t\t\t\t\t<div class=\"e-gallery-image elementor-gallery-item__image\" data-thumbnail=\"https:\/\/quebecorexpertisemedia.com\/wp-content\/uploads\/2023\/04\/Migrer-les-efforts-dacquisition-vers-la-retention-et-la-fidelisation-1.png\" data-width=\"1700\" data-height=\"965\" aria-label=\"Migrer les efforts d&#039;acquisition vers la r\u00e9tention et la fid\u00e9lisation\" role=\"img\" ><\/div>\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-gallery-item__overlay\"><\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5e0d5391 elementor-widget elementor-widget-text-editor\" data-id=\"5e0d5391\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p class=\"_04xlpA direction-ltr align-start para-style-body\"><span class=\"S1PPyQ\">Source : Adviso, <\/span><span class=\"S1PPyQ\">Pourquoi les programmes de fid\u00e9lisation sont-ils de plus en plus pertinents et rentables?<\/span><span class=\"S1PPyQ\">, avril 2023<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1b1eff1e elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"1b1eff1e\" data-element_type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-72abb944 elementor-widget elementor-widget-heading\" data-id=\"72abb944\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-medium\">L\u2019engagement, le Graal des programmes de fid\u00e9lit\u00e9<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6a1cf566 elementor-widget elementor-widget-text-editor\" data-id=\"6a1cf566\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Sans surprise, l\u2019efficacit\u00e9 et la rentabilit\u00e9 des programmes de fid\u00e9lisation sont directement li\u00e9es \u00e0 leur <strong>utilisation r\u00e9elle<\/strong> par les membres inscrits.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-12c88638 elementor-widget elementor-widget-heading\" data-id=\"12c88638\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-medium\">Les consommateurs r\u00e9clament g\u00e9n\u00e9rosit\u00e9 et personnalisation<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-44b1edbf elementor-widget elementor-widget-gallery\" data-id=\"44b1edbf\" data-element_type=\"widget\" data-settings=\"{&quot;gallery_layout&quot;:&quot;masonry&quot;,&quot;columns&quot;:1,&quot;columns_tablet&quot;:1,&quot;columns_mobile&quot;:1,&quot;gap&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:10,&quot;sizes&quot;:[]},&quot;gap_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:10,&quot;sizes&quot;:[]},&quot;gap_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:10,&quot;sizes&quot;:[]},&quot;link_to&quot;:&quot;file&quot;,&quot;overlay_background&quot;:&quot;yes&quot;}\" data-widget_type=\"gallery.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-gallery__container\">\n\t\t\t\t\t\t\t<a class=\"e-gallery-item elementor-gallery-item\" href=\"https:\/\/quebecorexpertisemedia.com\/wp-content\/uploads\/2023\/04\/Les-consommateurs-reclament-generosite-et-personnalisation-1.png\" data-elementor-open-lightbox=\"yes\" data-elementor-lightbox-slideshow=\"44b1edbf\" data-elementor-lightbox-title=\"Les consommateurs r\u00e9clament g\u00e9n\u00e9rosit\u00e9 et personnalisation\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6MzIzNTUsInVybCI6Imh0dHBzOlwvXC9xdWViZWNvcmV4cGVydGlzZW1lZGlhLmNvbVwvd3AtY29udGVudFwvdXBsb2Fkc1wvMjAyM1wvMDRcL0xlcy1jb25zb21tYXRldXJzLXJlY2xhbWVudC1nZW5lcm9zaXRlLWV0LXBlcnNvbm5hbGlzYXRpb24tMS5wbmciLCJzbGlkZXNob3ciOiI0NGIxZWRiZiJ9\">\n\t\t\t\t\t<div class=\"e-gallery-image elementor-gallery-item__image\" data-thumbnail=\"https:\/\/quebecorexpertisemedia.com\/wp-content\/uploads\/2023\/04\/Les-consommateurs-reclament-generosite-et-personnalisation-1.png\" data-width=\"1694\" data-height=\"973\" aria-label=\"Les consommateurs r\u00e9clament g\u00e9n\u00e9rosit\u00e9 et personnalisation\" role=\"img\" ><\/div>\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-gallery-item__overlay\"><\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5b098af4 elementor-widget elementor-widget-text-editor\" data-id=\"5b098af4\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p class=\"_04xlpA direction-ltr align-start para-style-body\"><span class=\"S1PPyQ\">Source : \u00e9tude LoyauT, <\/span><span class=\"S1PPyQ\">Un point tournant pour les programmes de fid\u00e9lisation<\/span><span class=\"S1PPyQ\">, novembre 2021<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-68826cb4 elementor-widget elementor-widget-text-editor\" data-id=\"68826cb4\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Sources additionnelles\u00a0: Laboratoire des sciences analytiques en agroalimentaire Facult\u00e9 d\u2019agriculture de l\u2019Universit\u00e9 Dalhousie<em> Un nouveau rapport sugg\u00e8re que les Canadiens sont pr\u00eats \u00e0 partager des donn\u00e9es personnelles, mais s\u2019attendent \u00e0 des r\u00e9ductions importantes lors de l\u2019achat de nourriture<\/em>, juin\u00a02022\/<em>Les Affaires, Inflation\u00a0: Les consommateurs se tournent vers les programmes de fid\u00e9lisation<\/em>, juillet\u00a02022<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Les programmes de r\u00e9compenses Plus que jamais, les commer\u00e7ants redoublent d\u2019efforts pour proposer des programmes de r\u00e9compenses qui se d\u00e9marquent. Et la t\u00e2che n\u2019est pas mince. Bien que chaque Canadien adh\u00e8re en moyenne \u00e0 13,5&nbsp;programmes de fid\u00e9lit\u00e9, la majorit\u00e9 des membres utilise tr\u00e8s peu les offres et services disponibles dans le cadre de ces formules. [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":32295,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[107],"tags":[],"class_list":["post-32320","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-innovations-marketing"],"acf":[],"_links":{"self":[{"href":"https:\/\/quebecorexpertisemedia.com\/fr\/wp-json\/wp\/v2\/posts\/32320","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/quebecorexpertisemedia.com\/fr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/quebecorexpertisemedia.com\/fr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/quebecorexpertisemedia.com\/fr\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/quebecorexpertisemedia.com\/fr\/wp-json\/wp\/v2\/comments?post=32320"}],"version-history":[{"count":0,"href":"https:\/\/quebecorexpertisemedia.com\/fr\/wp-json\/wp\/v2\/posts\/32320\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/quebecorexpertisemedia.com\/fr\/wp-json\/wp\/v2\/media\/32295"}],"wp:attachment":[{"href":"https:\/\/quebecorexpertisemedia.com\/fr\/wp-json\/wp\/v2\/media?parent=32320"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/quebecorexpertisemedia.com\/fr\/wp-json\/wp\/v2\/categories?post=32320"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/quebecorexpertisemedia.com\/fr\/wp-json\/wp\/v2\/tags?post=32320"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}