{"id":31827,"date":"2023-02-17T13:58:02","date_gmt":"2023-02-17T18:58:02","guid":{"rendered":"https:\/\/quebecorexpertisemedia.com\/?p=31827"},"modified":"2023-03-02T13:41:34","modified_gmt":"2023-03-02T18:41:34","slug":"le-passage-houleux-de-labonnement-a-la-publicite","status":"publish","type":"post","link":"https:\/\/quebecorexpertisemedia.com\/fr\/le-passage-houleux-de-labonnement-a-la-publicite","title":{"rendered":"Le passage houleux de l\u2019abonnement \u00e0 la publicit\u00e9\u00a0"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"31827\" class=\"elementor elementor-31827\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-6c56df1 elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"6c56df1\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-6efb6f1\" data-id=\"6efb6f1\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-38ac40a elementor-widget elementor-widget-menu-anchor\" data-id=\"38ac40a\" data-element_type=\"widget\" data-widget_type=\"menu-anchor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-menu-anchor\" id=\"CONSOMMATEUR\"><\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-24e11a1 elementor-widget elementor-widget-heading\" data-id=\"24e11a1\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Les plateformes de contournement<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7218d02 elementor-widget elementor-widget-text-editor\" data-id=\"7218d02\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Au cours de la derni\u00e8re d\u00e9cennie, les entreprises qui offrent de la vid\u00e9o \u00e0 la demande par abonnement (SVOD, en anglais) ont tir\u00e9 leur succ\u00e8s de formules d\u2019abonnement sans publicit\u00e9\u00a0: une offre qui a r\u00e9volutionn\u00e9 le rapport des consommateurs au divertissement.<\/p><p>Or, derni\u00e8rement, le mod\u00e8le a atteint ses limites. Dans un contexte de concurrence exacerb\u00e9e \u2014\u00a0o\u00f9 la guerre du contenu bat son plein\u00a0\u2014,\u00a0les perspectives de croissance des bases d\u2019abonn\u00e9s ne suffisent plus \u00e0 financer les efforts de production co\u00fbteux. Un constat s\u2019impose\u00a0: l\u2019avenir des plateformes de contournement d\u00e9pendra de leur capacit\u00e9 \u00e0 mon\u00e9tiser leurs audiences aupr\u00e8s des annonceurs.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c0a7635 elementor-widget elementor-widget-heading\" data-id=\"c0a7635\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-medium\">R\u00e9partition du chiffre d'affaires du secteur de la cr\u00e9ation de contenu*<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-207a9cd elementor-widget elementor-widget-gallery\" data-id=\"207a9cd\" data-element_type=\"widget\" data-settings=\"{&quot;gallery_layout&quot;:&quot;masonry&quot;,&quot;columns&quot;:1,&quot;columns_tablet&quot;:1,&quot;columns_mobile&quot;:1,&quot;gap&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:10,&quot;sizes&quot;:[]},&quot;gap_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:10,&quot;sizes&quot;:[]},&quot;gap_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:10,&quot;sizes&quot;:[]},&quot;link_to&quot;:&quot;file&quot;,&quot;overlay_background&quot;:&quot;yes&quot;,&quot;content_hover_animation&quot;:&quot;fade-in&quot;}\" data-widget_type=\"gallery.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-gallery__container\">\n\t\t\t\t\t\t\t<a class=\"e-gallery-item elementor-gallery-item elementor-animated-content\" href=\"https:\/\/quebecorexpertisemedia.com\/wp-content\/uploads\/2023\/02\/Repartition-du-chiffre-daffaires-du-secteur-de-la-creation-de-contenu.png\" data-elementor-open-lightbox=\"yes\" data-elementor-lightbox-slideshow=\"207a9cd\" data-elementor-lightbox-title=\"R\u00e9partition du chiffre d&#039;affaires du secteur de la cr\u00e9ation de contenu\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6MzE4MjgsInVybCI6Imh0dHBzOlwvXC9xdWViZWNvcmV4cGVydGlzZW1lZGlhLmNvbVwvd3AtY29udGVudFwvdXBsb2Fkc1wvMjAyM1wvMDJcL1JlcGFydGl0aW9uLWR1LWNoaWZmcmUtZGFmZmFpcmVzLWR1LXNlY3RldXItZGUtbGEtY3JlYXRpb24tZGUtY29udGVudS5wbmciLCJzbGlkZXNob3ciOiIyMDdhOWNkIn0%3D\">\n\t\t\t\t\t<div class=\"e-gallery-image elementor-gallery-item__image\" data-thumbnail=\"https:\/\/quebecorexpertisemedia.com\/wp-content\/uploads\/2023\/02\/Repartition-du-chiffre-daffaires-du-secteur-de-la-creation-de-contenu.png\" data-width=\"1050\" data-height=\"545\" aria-label=\"R\u00e9partition du chiffre d&#039;affaires du secteur de la cr\u00e9ation de contenu*\" role=\"img\" ><\/div>\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-gallery-item__overlay\"><\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d26f163 elementor-widget elementor-widget-text-editor\" data-id=\"d26f163\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p class=\"_04xlpA direction-ltr align-start para-style-body\"><span class=\"S1PPyQ\">Source :<\/span> <span class=\"S1PPyQ\">PHD Rapport CMUST 2022<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0aec501 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"0aec501\" data-element_type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4f939db elementor-widget elementor-widget-heading\" data-id=\"4f939db\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-medium\">Un d\u00e9part d\u00e9cevant<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b557503 elementor-widget elementor-widget-text-editor\" data-id=\"b557503\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Fin\u00a02022, Netflix et Disney+ ont fait grand bruit avec le lancement de formules soutenues par la publicit\u00e9. Mais chez les utilisateurs, l\u2019engouement pour ces abonnements bon march\u00e9 s\u2019est r\u00e9v\u00e9l\u00e9 mitig\u00e9, assorti notamment de critiques concernant un catalogue restreint et une qualit\u00e9 de l\u2019image r\u00e9duite dans le cas de la nouvelle offre de Netflix.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-332421b elementor-widget elementor-widget-heading\" data-id=\"332421b\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-medium\">Grandes plateformes de contournement : les Qu\u00e9b\u00e9cois font de la r\u00e9sistance\n<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-28b5376 elementor-widget elementor-widget-gallery\" data-id=\"28b5376\" data-element_type=\"widget\" data-settings=\"{&quot;gallery_layout&quot;:&quot;masonry&quot;,&quot;columns&quot;:1,&quot;columns_tablet&quot;:1,&quot;columns_mobile&quot;:1,&quot;gap&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:10,&quot;sizes&quot;:[]},&quot;gap_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:10,&quot;sizes&quot;:[]},&quot;gap_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:10,&quot;sizes&quot;:[]},&quot;link_to&quot;:&quot;file&quot;,&quot;overlay_background&quot;:&quot;yes&quot;}\" data-widget_type=\"gallery.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-gallery__container\">\n\t\t\t\t\t\t\t<a class=\"e-gallery-item elementor-gallery-item\" href=\"https:\/\/quebecorexpertisemedia.com\/wp-content\/uploads\/2023\/02\/Grandes-plateformes-de-contournement-les-Quebecois-font-de-la-resistance-1.png\" data-elementor-open-lightbox=\"yes\" data-elementor-lightbox-slideshow=\"28b5376\" data-elementor-lightbox-title=\"Grandes plateformes de contournement : les Qu\u00e9b\u00e9cois font de la r\u00e9sistance\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6MzE4MzIsInVybCI6Imh0dHBzOlwvXC9xdWViZWNvcmV4cGVydGlzZW1lZGlhLmNvbVwvd3AtY29udGVudFwvdXBsb2Fkc1wvMjAyM1wvMDJcL0dyYW5kZXMtcGxhdGVmb3JtZXMtZGUtY29udG91cm5lbWVudC1sZXMtUXVlYmVjb2lzLWZvbnQtZGUtbGEtcmVzaXN0YW5jZS0xLnBuZyIsInNsaWRlc2hvdyI6IjI4YjUzNzYifQ%3D%3D\">\n\t\t\t\t\t<div class=\"e-gallery-image elementor-gallery-item__image\" data-thumbnail=\"https:\/\/quebecorexpertisemedia.com\/wp-content\/uploads\/2023\/02\/Grandes-plateformes-de-contournement-les-Quebecois-font-de-la-resistance-1.png\" data-width=\"1050\" data-height=\"396\" aria-label=\"Grandes plateformes de contournement : les Qu\u00e9b\u00e9cois font de la r\u00e9sistance\" role=\"img\" ><\/div>\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-gallery-item__overlay\"><\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ac890d8 elementor-widget elementor-widget-text-editor\" data-id=\"ac890d8\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p class=\"_04xlpA direction-ltr align-start para-style-body\"><span class=\"S1PPyQ\">Source : Media In Canada, <\/span><span class=\"S1PPyQ\">Ad-supported streaming is a tougher sell in Quebec than the rest of Canada<\/span><span class=\"S1PPyQ\">. Novembre 2022<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f21ff8c elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"f21ff8c\" data-element_type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8e043b1 elementor-widget elementor-widget-heading\" data-id=\"8e043b1\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-medium\">Ne s\u2019improvise pas publicitaire qui veut<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b591cfd elementor-widget elementor-widget-text-editor\" data-id=\"b591cfd\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Si les attentes des marketeurs \u00e9taient hautes, le niveau de d\u00e9ception face aux premi\u00e8res prestations publicitaires l\u2019a aussi \u00e9t\u00e9.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3ebdf8c elementor-widget elementor-widget-heading\" data-id=\"3ebdf8c\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-medium\">Des tarifs publicitaires parmi les plus \u00e9lev\u00e9s du march\u00e9<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-259169e elementor-widget elementor-widget-gallery\" data-id=\"259169e\" data-element_type=\"widget\" data-settings=\"{&quot;gallery_layout&quot;:&quot;masonry&quot;,&quot;columns&quot;:1,&quot;columns_tablet&quot;:1,&quot;columns_mobile&quot;:1,&quot;gap&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:10,&quot;sizes&quot;:[]},&quot;gap_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:10,&quot;sizes&quot;:[]},&quot;gap_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:10,&quot;sizes&quot;:[]},&quot;link_to&quot;:&quot;file&quot;,&quot;overlay_background&quot;:&quot;yes&quot;}\" data-widget_type=\"gallery.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-gallery__container\">\n\t\t\t\t\t\t\t<a class=\"e-gallery-item elementor-gallery-item\" href=\"https:\/\/quebecorexpertisemedia.com\/wp-content\/uploads\/2023\/02\/Des-tarifs-publicitaires-parmi-les-plus-eleves-du-marche.png\" data-elementor-open-lightbox=\"yes\" data-elementor-lightbox-slideshow=\"259169e\" data-elementor-lightbox-title=\"Des tarifs publicitaires parmi les plus \u00e9lev\u00e9s du march\u00e9\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6MzE4MzQsInVybCI6Imh0dHBzOlwvXC9xdWViZWNvcmV4cGVydGlzZW1lZGlhLmNvbVwvd3AtY29udGVudFwvdXBsb2Fkc1wvMjAyM1wvMDJcL0Rlcy10YXJpZnMtcHVibGljaXRhaXJlcy1wYXJtaS1sZXMtcGx1cy1lbGV2ZXMtZHUtbWFyY2hlLnBuZyIsInNsaWRlc2hvdyI6IjI1OTE2OWUifQ%3D%3D\">\n\t\t\t\t\t<div class=\"e-gallery-image elementor-gallery-item__image\" data-thumbnail=\"https:\/\/quebecorexpertisemedia.com\/wp-content\/uploads\/2023\/02\/Des-tarifs-publicitaires-parmi-les-plus-eleves-du-marche.png\" data-width=\"1042\" data-height=\"437\" aria-label=\"Des tarifs publicitaires parmi les plus \u00e9lev\u00e9s du march\u00e9\" role=\"img\" ><\/div>\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-gallery-item__overlay\"><\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c79ed9f elementor-widget elementor-widget-text-editor\" data-id=\"c79ed9f\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Concernant l\u2019offre de Netflix notamment, plusieurs ont aussi d\u00e9nonc\u00e9\u00a0:<\/p><ul><li>des possibilit\u00e9s de ciblage tr\u00e8s limit\u00e9es\u2009;<\/li><li>l\u2019absence de m\u00e9triques tiers-parti\u2009;<\/li><li>la faible transparence sur les performances des campagnes.<\/li><\/ul><p>\u00c0 cela s\u2019ajoute un manque d\u2019inventaire si cons\u00e9quent que fin\u00a02022, la plateforme a \u00e9t\u00e9 contrainte de compenser plusieurs annonceurs.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-cdc83f7 elementor-widget elementor-widget-heading\" data-id=\"cdc83f7\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-medium\">L'audience de l'AVOD n'est pas celle de la SVOD<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9e90ed3 elementor-widget elementor-widget-gallery\" data-id=\"9e90ed3\" data-element_type=\"widget\" data-settings=\"{&quot;gallery_layout&quot;:&quot;masonry&quot;,&quot;columns&quot;:1,&quot;columns_tablet&quot;:1,&quot;columns_mobile&quot;:1,&quot;gap&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:10,&quot;sizes&quot;:[]},&quot;gap_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:10,&quot;sizes&quot;:[]},&quot;gap_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:10,&quot;sizes&quot;:[]},&quot;link_to&quot;:&quot;file&quot;,&quot;overlay_background&quot;:&quot;yes&quot;}\" data-widget_type=\"gallery.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-gallery__container\">\n\t\t\t\t\t\t\t<a class=\"e-gallery-item elementor-gallery-item\" href=\"https:\/\/quebecorexpertisemedia.com\/wp-content\/uploads\/2023\/02\/Laudience-de-lAVOD-nest-pas-celle-de-la-SVOD.png\" data-elementor-open-lightbox=\"yes\" data-elementor-lightbox-slideshow=\"9e90ed3\" data-elementor-lightbox-title=\"L&#039;audience de l&#039;AVOD n&#039;est pas celle de la SVOD\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6MzE4MzYsInVybCI6Imh0dHBzOlwvXC9xdWViZWNvcmV4cGVydGlzZW1lZGlhLmNvbVwvd3AtY29udGVudFwvdXBsb2Fkc1wvMjAyM1wvMDJcL0xhdWRpZW5jZS1kZS1sQVZPRC1uZXN0LXBhcy1jZWxsZS1kZS1sYS1TVk9ELnBuZyIsInNsaWRlc2hvdyI6IjllOTBlZDMifQ%3D%3D\">\n\t\t\t\t\t<div class=\"e-gallery-image elementor-gallery-item__image\" data-thumbnail=\"https:\/\/quebecorexpertisemedia.com\/wp-content\/uploads\/2023\/02\/Laudience-de-lAVOD-nest-pas-celle-de-la-SVOD.png\" data-width=\"1050\" data-height=\"508\" aria-label=\"L&#039;audience de l&#039;AVOD n&#039;est pas celle de la SVOD\" role=\"img\" ><\/div>\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-gallery-item__overlay\"><\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9faa1f4 elementor-widget elementor-widget-text-editor\" data-id=\"9faa1f4\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p class=\"_04xlpA direction-ltr align-start para-style-body\"><span class=\"S1PPyQ\">Sources :<\/span> <span class=\"S1PPyQ\">Ad exchanger<\/span><span class=\"S1PPyQ\">, Netflix CEO: \u201cWe\u2019re Only Just Getting Started\u201d With AVOD, janvier 2023 \/ Vividata, Printemps 2022, Qc franco, A18+, individus qui sont abonn\u00e9s \u00e0 Netflix et qui ne voudront pas payer pour un abonnement sans publicit\u00e9<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2d554f4 elementor-widget elementor-widget-text-editor\" data-id=\"2d554f4\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Tout autant d\u2019\u00e9cueils qui revalorisent les services de vid\u00e9o \u00e0 la demande des diffuseurs traditionnels (BVOD). Et les atouts de la BVOD sont nombreux\u00a0: en plus de proposer un environnement s\u00e9curitaire et premium, celle-ci est commercialis\u00e9e au sein d\u2019offres bien rod\u00e9es et assortie de m\u00e9triques fiables.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Les plateformes de contournement Au cours de la derni\u00e8re d\u00e9cennie, les entreprises qui offrent de la vid\u00e9o \u00e0 la demande par abonnement (SVOD, en anglais) ont tir\u00e9 leur succ\u00e8s de formules d\u2019abonnement sans publicit\u00e9\u00a0: une offre qui a r\u00e9volutionn\u00e9 le rapport des consommateurs au divertissement. Or, derni\u00e8rement, le mod\u00e8le a atteint ses limites. Dans un [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":31787,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[102],"tags":[],"class_list":["post-31827","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-tendances-medias"],"acf":[],"_links":{"self":[{"href":"https:\/\/quebecorexpertisemedia.com\/fr\/wp-json\/wp\/v2\/posts\/31827","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/quebecorexpertisemedia.com\/fr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/quebecorexpertisemedia.com\/fr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/quebecorexpertisemedia.com\/fr\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/quebecorexpertisemedia.com\/fr\/wp-json\/wp\/v2\/comments?post=31827"}],"version-history":[{"count":0,"href":"https:\/\/quebecorexpertisemedia.com\/fr\/wp-json\/wp\/v2\/posts\/31827\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/quebecorexpertisemedia.com\/fr\/wp-json\/wp\/v2\/media\/31787"}],"wp:attachment":[{"href":"https:\/\/quebecorexpertisemedia.com\/fr\/wp-json\/wp\/v2\/media?parent=31827"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/quebecorexpertisemedia.com\/fr\/wp-json\/wp\/v2\/categories?post=31827"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/quebecorexpertisemedia.com\/fr\/wp-json\/wp\/v2\/tags?post=31827"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}