{"id":30773,"date":"2022-11-22T15:35:48","date_gmt":"2022-11-22T20:35:48","guid":{"rendered":"https:\/\/quebecorem.wpengine.com\/?p=30773"},"modified":"2023-01-19T09:20:15","modified_gmt":"2023-01-19T14:20:15","slug":"les-geants-du-numerique-vacillent","status":"publish","type":"post","link":"https:\/\/quebecorexpertisemedia.com\/fr\/les-geants-du-numerique-vacillent","title":{"rendered":"Les g\u00e9ants du num\u00e9rique vacillent"},"content":{"rendered":"\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t\t
\n\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t
<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t

Jusqu\u2019alors intouchables, les leaders du num\u00e9rique montrent pour la premi\u00e8re fois des signes de faiblesse. \u00c0 la difficult\u00e9 de rallier de nouveaux utilisateurs s\u2019ajoute d\u00e9sormais le contexte \u00e9conomique d\u00e9favorable, ce dernier contraignant les annonceurs \u00e0 r\u00e9viser \u00e0 la baisse leurs investissements publicitaires. En cons\u00e9quence, les r\u00e9sultats financiers des entreprises de la tech<\/em> fl\u00e9chissent et les titres en Bourse d\u00e9gringolent.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

\n\t\t\t\t
\n\t\t\t\t\t

Adieu croissance \u00e0 deux chiffres, bonjour coupes budg\u00e9taires\n\n\n<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t
\n\t\t\t\t\t\t\t\n\t\t\t\t\t
<\/div>\n\t\t\t\t\t\t\t\t\t\t\t
<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t

Sources : La Presse, <\/span>Meta voit ses profits fondre de moiti\u00e9<\/span>, octobre 2022 \/ Le Devoir, <\/span>Meta, la maison m\u00e8re de Facebook, supprime 11 000 emplois, <\/span>novembre 2022 \/ Capital, <\/span>La croissance d\u2019Alphabet (Google) d\u00e9\u00e7oit au troisi\u00e8me trimestre<\/span>, octobre 2022 \/ TVA Nouvelles, <\/span>Twitter licencie environ 50 % de ses employ\u00e9s dans le monde<\/span>, novembre 2022 \/ Les Affaires, <\/span>Les utilisateurs toujours plus nombreux de Snapchat lui rapportent de moins en moins<\/span>, octobre 2022 \/ * hors d\u00e9but de la pand\u00e9mie<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

\n\t\t\t\t
\n\t\t\t\t\t\t\t
\n\t\t\t\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t

La formule n\u2019op\u00e8re plus<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t

Outre le contexte \u00e9conomique, serait-ce le mod\u00e8le des Big Tech<\/em> qui perd lui-m\u00eame de son aura? Chez Meta, les revers s\u2019accumulent\u00a0: les jeunes quittent Facebook, les utilisateurs d\u2019Instagram d\u00e9noncent, voire boycottent, la nouvelle version de la plateforme et le m\u00e9taverse \u2014\u00a0clam\u00e9 comme l\u2019avenir du groupe\u00a0\u2014 peine \u00e0 d\u00e9coller.<\/p>

Essentiellement, c\u2019est toute la question de la confiance qui se pose : collecte de donn\u00e9es \u00e0 l\u2019insu des utilisateurs, soup\u00e7ons de faux comptes, amplification du ph\u00e9nom\u00e8ne de fausses informations, comptes d\u2019influenceurs artificiellement gonfl\u00e9s\u2026 la liste des reproches \u00e0 l\u2019endroit des plateformes sociales ne cesse de s\u2019allonger.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

\n\t\t\t\t
\n\t\t\t\t\t

Fraude publicitaire num\u00e9rique : l\u2019ampleur du ph\u00e9nom\u00e8ne reste m\u00e9connue\n<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t
\n\t\t\t\t\t\t\t\n\t\t\t\t\t
<\/div>\n\t\t\t\t\t\t\t\t\t\t\t
<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t

Sources : The Wise Marketer, Ad Fraud Costs U.S. Businesses Billions Every Year: It\u2019s Time To Take It Seriously, juillet 2022 \/ Imperva, Bad Bot Report, 2022 \/ <\/span>Entrepreneur, How to Avoid Getting Scammed by Influencers With Fake Followings, janvier 2022<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t

Si jusqu\u2019alors les g\u00e9ants du num\u00e9rique r\u00e9gnaient en ma\u00eetres sur le march\u00e9 de la vid\u00e9o en ligne, ici aussi, le vent tourne. Le d\u00e9veloppement rapide de la t\u00e9l\u00e9 connect\u00e9e (CTV) rebat les cartes, offrant aux annonceurs une alternative de choix\u00a0: des impressions plus qualifi\u00e9es au sein d\u2019environnements s\u00e9curitaires.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

\n\t\t\t\t
\n\t\t\t\t\t

La t\u00e9l\u00e9 connect\u00e9e se d\u00e9cline aussi localement\n\n<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t
\n\t\t\t\t\t\t\t\n\t\t\t\t\t
<\/div>\n\t\t\t\t\t\t\t\t\t\t\t
<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"

Jusqu\u2019alors intouchables, les leaders du num\u00e9rique montrent pour la premi\u00e8re fois des signes de faiblesse. \u00c0 la difficult\u00e9 de rallier de nouveaux utilisateurs s\u2019ajoute d\u00e9sormais le contexte \u00e9conomique d\u00e9favorable, ce dernier contraignant les annonceurs \u00e0 r\u00e9viser \u00e0 la baisse leurs investissements publicitaires. En cons\u00e9quence, les r\u00e9sultats financiers des entreprises de la tech fl\u00e9chissent et les […]<\/p>\n","protected":false},"author":1,"featured_media":30831,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[102],"tags":[],"class_list":["post-30773","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-tendances-medias"],"acf":[],"_links":{"self":[{"href":"https:\/\/quebecorexpertisemedia.com\/fr\/wp-json\/wp\/v2\/posts\/30773","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/quebecorexpertisemedia.com\/fr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/quebecorexpertisemedia.com\/fr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/quebecorexpertisemedia.com\/fr\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/quebecorexpertisemedia.com\/fr\/wp-json\/wp\/v2\/comments?post=30773"}],"version-history":[{"count":0,"href":"https:\/\/quebecorexpertisemedia.com\/fr\/wp-json\/wp\/v2\/posts\/30773\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/quebecorexpertisemedia.com\/fr\/wp-json\/wp\/v2\/media\/30831"}],"wp:attachment":[{"href":"https:\/\/quebecorexpertisemedia.com\/fr\/wp-json\/wp\/v2\/media?parent=30773"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/quebecorexpertisemedia.com\/fr\/wp-json\/wp\/v2\/categories?post=30773"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/quebecorexpertisemedia.com\/fr\/wp-json\/wp\/v2\/tags?post=30773"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}