{"id":30079,"date":"2022-11-03T16:46:25","date_gmt":"2022-11-03T20:46:25","guid":{"rendered":"https:\/\/quebecorem.wpengine.com\/?p=30079"},"modified":"2022-11-18T11:46:59","modified_gmt":"2022-11-18T16:46:59","slug":"marketeurs-cest-lheure-de-lintrospection","status":"publish","type":"post","link":"https:\/\/quebecorexpertisemedia.com\/fr\/marketeurs-cest-lheure-de-lintrospection","title":{"rendered":"Marketeurs\u00a0: c\u2019est l\u2019heure de l\u2019introspection!"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"30079\" class=\"elementor elementor-30079\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-f363323 elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"f363323\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-2a14d86d\" data-id=\"2a14d86d\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-5fca7916 elementor-widget elementor-widget-menu-anchor\" data-id=\"5fca7916\" data-element_type=\"widget\" data-widget_type=\"menu-anchor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-menu-anchor\" id=\"CONSOMMATEUR\"><\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-222517a0 elementor-widget elementor-widget-heading\" data-id=\"222517a0\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-medium\">TENDANCE CONSOMMATEUR<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3db3f607 elementor-widget elementor-widget-text-editor\" data-id=\"3db3f607\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>On reproche souvent \u00e0 l\u2019industrie du marketing d\u2019\u00eatre d\u00e9connect\u00e9e de la r\u00e9alit\u00e9. Il est difficile en tout cas de nier l\u2019existence d\u2019un entre-soi\u00a0: <strong>71\u00a0%<\/strong> des professionnels du marketing et de la publicit\u00e9 sont des mill\u00e9niaux (il y en a pr\u00e8s de 3\u00a0fois plus que dans la population g\u00e9n\u00e9rale), et <strong>52\u00a0%<\/strong> vivent dans les m\u00e9tropoles du pays (comparativement \u00e0 36\u00a0% de la population).<\/p><p>En mati\u00e8re de consommation m\u00e9dia, les marketeurs forment une esp\u00e8ce \u00e0 part\u00a0:<\/p><ul><li>ils passent 7 heures de plus par semaine sur les r\u00e9seaux sociaux que la moyenne;<\/li><li>ils sont 37 % plus enclins \u00e0 utiliser les services de diffusion en continu (<em>streaming<\/em>).<\/li><\/ul><p>Attention! Ce penchant pour les plateformes et les technologies les plus r\u00e9centes peut se transformer en un d\u00e9faut professionnel, nous poussant \u00e0 minimiser l\u2019attachement du grand public pour les m\u00e9dias traditionnels.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5dffc035 elementor-widget elementor-widget-heading\" data-id=\"5dffc035\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-medium\">Les marketeurs surestiment largement l\u2019influence du num\u00e9rique\n\n\n<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1c7dca17 elementor-widget elementor-widget-gallery\" data-id=\"1c7dca17\" data-element_type=\"widget\" data-settings=\"{&quot;columns&quot;:1,&quot;gap&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:13,&quot;sizes&quot;:[]},&quot;lazyload&quot;:&quot;yes&quot;,&quot;gallery_layout&quot;:&quot;grid&quot;,&quot;columns_tablet&quot;:2,&quot;columns_mobile&quot;:1,&quot;gap_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:10,&quot;sizes&quot;:[]},&quot;gap_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:10,&quot;sizes&quot;:[]},&quot;link_to&quot;:&quot;file&quot;,&quot;aspect_ratio&quot;:&quot;3:2&quot;,&quot;overlay_background&quot;:&quot;yes&quot;,&quot;content_hover_animation&quot;:&quot;fade-in&quot;}\" data-widget_type=\"gallery.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-gallery__container\">\n\t\t\t\t\t\t\t<a class=\"e-gallery-item elementor-gallery-item elementor-animated-content\" href=\"https:\/\/quebecorexpertisemedia.com\/wp-content\/uploads\/2022\/11\/Image-site-web-article-24.png\" data-elementor-open-lightbox=\"yes\" data-elementor-lightbox-slideshow=\"1c7dca17\" data-elementor-lightbox-title=\"Les marketeurs surestiment largement l\u2019influence du num\u00e9rique\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6MzAwOTYsInVybCI6Imh0dHBzOlwvXC9xdWViZWNvcmV4cGVydGlzZW1lZGlhLmNvbVwvd3AtY29udGVudFwvdXBsb2Fkc1wvMjAyMlwvMTFcL0ltYWdlLXNpdGUtd2ViLWFydGljbGUtMjQucG5nIiwic2xpZGVzaG93IjoiMWM3ZGNhMTcifQ%3D%3D\">\n\t\t\t\t\t<div class=\"e-gallery-image elementor-gallery-item__image\" data-thumbnail=\"https:\/\/quebecorexpertisemedia.com\/wp-content\/uploads\/2022\/11\/Image-site-web-article-24.png\" data-width=\"1920\" data-height=\"1080\" aria-label=\"Les marketeurs surestiment largement l\u2019influence du num\u00e9rique\" role=\"img\" ><\/div>\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-gallery-item__overlay\"><\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2f93bc4e elementor-widget elementor-widget-text-editor\" data-id=\"2f93bc4e\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Sources :\u00a0RRD, <i>The (Un)Expected Report: Comparing 2021 consumer expectations to marketer priorities<\/i>, octobre 2021, donn\u00e9es \u00c9tats-Unis \/ Vividata, sondage automne 2022, Canada, 18+ (marketeurs : personnes travaillant dans les ventes ou le marketing et dans l\u2019industrie des m\u00e9dias, de la publicit\u00e9 ou du cinema)<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-704b89c1 elementor-widget elementor-widget-spacer\" data-id=\"704b89c1\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>TENDANCE CONSOMMATEUR On reproche souvent \u00e0 l\u2019industrie du marketing d\u2019\u00eatre d\u00e9connect\u00e9e de la r\u00e9alit\u00e9. Il est difficile en tout cas de nier l\u2019existence d\u2019un entre-soi\u00a0: 71\u00a0% des professionnels du marketing et de la publicit\u00e9 sont des mill\u00e9niaux (il y en a pr\u00e8s de 3\u00a0fois plus que dans la population g\u00e9n\u00e9rale), et 52\u00a0% vivent dans les [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":30080,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[104],"tags":[],"class_list":["post-30079","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-industries-et-consommateurs"],"acf":[],"_links":{"self":[{"href":"https:\/\/quebecorexpertisemedia.com\/fr\/wp-json\/wp\/v2\/posts\/30079","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/quebecorexpertisemedia.com\/fr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/quebecorexpertisemedia.com\/fr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/quebecorexpertisemedia.com\/fr\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/quebecorexpertisemedia.com\/fr\/wp-json\/wp\/v2\/comments?post=30079"}],"version-history":[{"count":0,"href":"https:\/\/quebecorexpertisemedia.com\/fr\/wp-json\/wp\/v2\/posts\/30079\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/quebecorexpertisemedia.com\/fr\/wp-json\/wp\/v2\/media\/30080"}],"wp:attachment":[{"href":"https:\/\/quebecorexpertisemedia.com\/fr\/wp-json\/wp\/v2\/media?parent=30079"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/quebecorexpertisemedia.com\/fr\/wp-json\/wp\/v2\/categories?post=30079"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/quebecorexpertisemedia.com\/fr\/wp-json\/wp\/v2\/tags?post=30079"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}