{"id":29772,"date":"2022-10-25T10:32:03","date_gmt":"2022-10-25T14:32:03","guid":{"rendered":"https:\/\/quebecorem.wpengine.com\/?p=29772"},"modified":"2023-03-13T15:03:50","modified_gmt":"2023-03-13T19:03:50","slug":"les-redevances-des-geants-du-numerique","status":"publish","type":"post","link":"https:\/\/quebecorexpertisemedia.com\/fr\/les-redevances-des-geants-du-numerique","title":{"rendered":"Les redevances des g\u00e9ants du\u00a0num\u00e9rique"},"content":{"rendered":"\t\t
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Redevances des plateformes : vers l\u2019av\u00e8nement d\u2019un \u00e9cosyst\u00e8me \u00e9quitable?<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Depuis plus d\u2019une d\u00e9cennie, le monde du num\u00e9rique remod\u00e8le notre rapport aux divertissements et \u00e0 l\u2019information. Le gouffre entre les m\u00e9dias traditionnels et num\u00e9riques ne cesse de s\u2019agrandir. Les m\u00e9dias en ligne, canal num\u00e9ro un aupr\u00e8s des Canadiens, engrangent une part toujours grandissante des investissements publicitaires.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Le num\u00e9rique a plus que sa part des investissements\n\n\n<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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* ordinateur et mobile I Sources\u00a0: Qu\u00e9becor Insights (via Numeris, Comscore multiplateforme et Vividata), Merckle Canada, 2022<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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UN D\u00c9S\u00c9QUILIBRE INSOUTENABLE<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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La place pr\u00e9pond\u00e9rante des m\u00e9dias num\u00e9riques n\u2019est pas un probl\u00e8me en soi. En fait, nombreuses sont les voix minoritaires qui ont pu se faire entendre gr\u00e2ce \u00e0 l\u2019existence de communaut\u00e9s en ligne. Si la situation en pr\u00e9occupe plus d\u2019un, c\u2019est parce qu\u2019en mati\u00e8re de r\u00e9mun\u00e9ration sur Internet, seulement deux joueurs se taillent la part du lion.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Deux entreprises accaparent l\u2019\u00e9crasante majorit\u00e9 des revenus publicitaires\n\n\n\n\n<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Source :\u00a0Le Devoir, Ottawa forcera le financement des m\u00e9dias par Facebook et Google<\/i>, avril 2022<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Ce qui d\u00e9range davantage, c\u2019est qu\u2019une part consid\u00e9rable des revenus des g\u00e9ants du num\u00e9rique est issue du partage de contenus produits par des \u00e9diteurs tiers. La contribution de ces derniers demeure invisible. Bref, les droits d\u2019auteur peinent \u00e0 trouver leur place dans l\u2019univers num\u00e9rique.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Les g\u00e9ants affirment g\u00e9n\u00e9rer du trafic vers les producteurs de contenu, mais le compte n\u2019y est pas \n\n\n<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Source :\u00a0SimilarWeb et SparkToro, donn\u00e9es monde, 2020<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Dans ce contexte, la chute des revenus publicitaires des groupes m\u00e9dias traditionnels est telle qu\u2019un nombre croissant d\u2019entreprises peinent \u00e0 demeurer viables.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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La presse locale, premi\u00e8re victime collat\u00e9rale \n\n<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Source :\u00a0TVA Nouvelles, Ottawa forcera Facebook et Google \u00e0 payer les m\u00e9dias canadiens<\/i>, Avril 2022<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Au-del\u00e0 des aspects financiers entrent en jeu des questions fondamentales, notamment en mati\u00e8re d\u2019acc\u00e8s des citoyens \u00e0 l\u2019information. Aux \u00c9tats-Unis par exemple, 1\u00a0personne sur 5<\/strong> vit dans un \u00ab\u00a0d\u00e9sert de nouvelles\u00a0\u00bb, soit avec un acc\u00e8s limit\u00e9 aux nouvelles locales. Il s\u2019agit d\u2019un terrain fertile pour les campagnes de d\u00e9sinformation.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Les \u00c9tats s\u2019engagent enfin pour la justice num\u00e9rique<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Si jusqu\u2019alors on pouvait qualifier l\u2019univers num\u00e9rique du Far West du 21e<\/sup> si\u00e8cle, depuis 2021 les choses commencent \u00e0 changer.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Les gouvernements l\u00e9gif\u00e8rent pour redonner \u00e0 la production de contenu sa juste valeur\n\n<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Sources\u00a0: Askattest.com \/ Chicago Tribune, ao\u00fbt 2022 \/ Bloomberg (\u00e9dition des \u00c9tats-Unis)<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Les uns apr\u00e8s les autres, les gouvernements \u00e9l\u00e8vent leurs voix (et cr\u00e9ent des lois) en faveur d\u2019un mod\u00e8le de r\u00e9mun\u00e9ration plus \u00e9quitable. L\u2019enjeu est de taille\u00a0: b\u00e2tir un \u00e9cosyst\u00e8me m\u00e9diatique p\u00e9renne qui assurera la pluralit\u00e9 des voix et l\u2019ind\u00e9pendance de la presse.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"

Redevances des plateformes : vers l\u2019av\u00e8nement d\u2019un \u00e9cosyst\u00e8me \u00e9quitable? Depuis plus d\u2019une d\u00e9cennie, le monde du num\u00e9rique remod\u00e8le notre rapport aux divertissements et \u00e0 l\u2019information. Le gouffre entre les m\u00e9dias traditionnels et num\u00e9riques ne cesse de s\u2019agrandir. Les m\u00e9dias en ligne, canal num\u00e9ro un aupr\u00e8s des Canadiens, engrangent une part toujours grandissante des investissements publicitaires. […]<\/p>\n","protected":false},"author":1,"featured_media":29775,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[102],"tags":[],"class_list":["post-29772","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-tendances-medias"],"acf":[],"_links":{"self":[{"href":"https:\/\/quebecorexpertisemedia.com\/fr\/wp-json\/wp\/v2\/posts\/29772","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/quebecorexpertisemedia.com\/fr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/quebecorexpertisemedia.com\/fr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/quebecorexpertisemedia.com\/fr\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/quebecorexpertisemedia.com\/fr\/wp-json\/wp\/v2\/comments?post=29772"}],"version-history":[{"count":0,"href":"https:\/\/quebecorexpertisemedia.com\/fr\/wp-json\/wp\/v2\/posts\/29772\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/quebecorexpertisemedia.com\/fr\/wp-json\/wp\/v2\/media\/29775"}],"wp:attachment":[{"href":"https:\/\/quebecorexpertisemedia.com\/fr\/wp-json\/wp\/v2\/media?parent=29772"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/quebecorexpertisemedia.com\/fr\/wp-json\/wp\/v2\/categories?post=29772"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/quebecorexpertisemedia.com\/fr\/wp-json\/wp\/v2\/tags?post=29772"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}