{"id":28324,"date":"2022-09-23T10:52:13","date_gmt":"2022-09-23T14:52:13","guid":{"rendered":"https:\/\/quebecorem.wpengine.com\/?p=28324"},"modified":"2022-11-07T11:26:41","modified_gmt":"2022-11-07T16:26:41","slug":"les-generations","status":"publish","type":"post","link":"https:\/\/quebecorexpertisemedia.com\/fr\/les-generations","title":{"rendered":"Les jeunes g\u00e9n\u00e9rations remod\u00e8lent la soci\u00e9t\u00e9"},"content":{"rendered":"\t\t
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Tasse-toi de l\u00e0, mononcle!<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Tandis que le Canada et le Qu\u00e9bec font face au vieillissement in\u00e9luctable de leur population, un autre bouleversement d\u00e9mographique est \u00e0 l\u2019\u0153uvre. En raison du poids des baby-boomers qui d\u00e9cline, une \u00e8re touche \u00e0 sa fin. Ceux qui fa\u00e7onnaient la soci\u00e9t\u00e9 depuis plus de quatre d\u00e9cennies passent le flambeau \u00e0 leurs cadets. Et les premiers \u00e0 s\u2019en saisir sont les mill\u00e9niaux (ou les membres de la g\u00e9n\u00e9ration\u00a0Y), qui deviendront d\u2019ici 2029<\/strong> la cohorte la plus nombreuse du pays. Au Qu\u00e9bec, le mouvement demeure moins avanc\u00e9 qu\u2019ailleurs, mais la tendance de fond est la m\u00eame.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Les jeunes g\u00e9n\u00e9rations gagnent en envergure au Qu\u00e9bec\n\n\n<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Source\u00a0: Statistique Canada. Tableau 17-10-0005-01\u00a0 Estimations de la population au 1er juillet, par \u00e2ge et sexe, calculs r\u00e9alis\u00e9s en interne<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Si les membres de la g\u00e9n\u00e9ration\u00a0Z et les mill\u00e9niaux occupent une place grandissante, c\u2019est principalement gr\u00e2ce \u00e0 l\u2019entr\u00e9e au pays de nouveaux arrivants, qui viennent directement grossir leurs rangs. Et sans surprise, c\u2019est dans les centres urbains que le ph\u00e9nom\u00e8ne est le plus visible.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Les mill\u00e9niaux constituent la g\u00e9n\u00e9ration dominante dans les centres urbains\n\n\n<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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(Part des cohortes au sein de la population totale par ville)<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Source\u00a0: Statistique Canada. Tableau 17-10-0005-01\u00a0 Estimations de la population au 1er juillet, par \u00e2ge et sexe<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Au tour de la jeunesse de dicter les r\u00e8gles du jeu<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Les valeurs et les habitudes des membres des g\u00e9n\u00e9rations Y et Z \u2013 observ\u00e9s sous le prisme de l\u2019atypique jusqu’\u00e0 r\u00e9cemment\u2013 s\u2019imposent aujourd\u2019hui comme les normes \u00e0 suivre.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Un changement de paradigme qui est loin d\u2019\u00eatre anecdotique\n\n\n\n\n<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Sources\u00a0: Statistique Canada. Tableau 17-10-0005-01\u00a0 Estimations de la population au 1er juillet, par \u00e2ge et sexe, calculs r\u00e9alis\u00e9s en interne \/ Journal de Montr\u00e9al, Retourner au bureau \u00e0 temps plein? Plut\u00f4t d\u00e9missionner!,<\/i> f\u00e9vrier 2022<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Un vent de diversit\u00e9 souffle dans les foyers<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Parmi les changements port\u00e9s par les jeunes adultes figure aussi la standardisation de modes de vie et d\u2019habitation jusqu\u2019alors minoritaires.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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La normalit\u00e9 aujourd\u2019hui, c\u2019est d\u2019habiter seul\n\n\n\n\n<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Source\u00a0: Statistique Canada, Seul chez soi : Le nombre de personnes vivant seules est plus \u00e9lev\u00e9 que jamais, mais les colocataires sont le type de m\u00e9nage qui conna\u00eet la plus forte croissance<\/i>, juillet 2022<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Les statistiques de recensement sont cat\u00e9goriques, toutes les d\u00e9clinaisons de modes de vie autres prennent une ampleur in\u00e9dite\u00a0: qu\u2019il s\u2019agisse de la colocation, des m\u00e9nages compos\u00e9s d\u2019enfants majeurs vivant avec leurs parents, ou des foyers de p\u00e8res \u00e9levant seuls leurs enfants. Une diversification qui donne un coup de vieux au profil type de la m\u00e9nag\u00e8re 25-54 ans, tant pris\u00e9 par les annonceurs. C\u2019est maintenant \u00e0 l\u2019industrie d\u2019en tirer des le\u00e7ons!<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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C\u2019est aux marques et aux entreprises de s\u2019adapter \u00e0 cette nouvelle r\u00e9alit\u00e9\n\n\n<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Sources\u00a0 : Statistique Canada, Seul chez soi : Le nombre de personnes vivant seules est plus \u00e9lev\u00e9 que jamais, mais les colocataires sont le type de m\u00e9nage qui conna\u00eet la plus forte croissance<\/i>, juillet 2022 et Astute Analytica, Leisure Travel Market, Industry Dynamics, Market size and Opportunity Forecast to 2027<\/i>, janvier 2022<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"

Tasse-toi de l\u00e0, mononcle! Tandis que le Canada et le Qu\u00e9bec font face au vieillissement in\u00e9luctable de leur population, un autre bouleversement d\u00e9mographique est \u00e0 l\u2019\u0153uvre. En raison du poids des baby-boomers qui d\u00e9cline, une \u00e8re touche \u00e0 sa fin. Ceux qui fa\u00e7onnaient la soci\u00e9t\u00e9 depuis plus de quatre d\u00e9cennies passent le flambeau \u00e0 leurs […]<\/p>\n","protected":false},"author":1,"featured_media":28880,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[104],"tags":[],"class_list":["post-28324","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-industries-et-consommateurs"],"acf":[],"_links":{"self":[{"href":"https:\/\/quebecorexpertisemedia.com\/fr\/wp-json\/wp\/v2\/posts\/28324","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/quebecorexpertisemedia.com\/fr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/quebecorexpertisemedia.com\/fr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/quebecorexpertisemedia.com\/fr\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/quebecorexpertisemedia.com\/fr\/wp-json\/wp\/v2\/comments?post=28324"}],"version-history":[{"count":0,"href":"https:\/\/quebecorexpertisemedia.com\/fr\/wp-json\/wp\/v2\/posts\/28324\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/quebecorexpertisemedia.com\/fr\/wp-json\/wp\/v2\/media\/28880"}],"wp:attachment":[{"href":"https:\/\/quebecorexpertisemedia.com\/fr\/wp-json\/wp\/v2\/media?parent=28324"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/quebecorexpertisemedia.com\/fr\/wp-json\/wp\/v2\/categories?post=28324"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/quebecorexpertisemedia.com\/fr\/wp-json\/wp\/v2\/tags?post=28324"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}