{"id":27432,"date":"2022-08-25T14:55:00","date_gmt":"2022-08-25T18:55:00","guid":{"rendered":"https:\/\/quebecorem.wpengine.com\/?p=27432"},"modified":"2022-09-22T15:02:48","modified_gmt":"2022-09-22T19:02:48","slug":"analyse-de-la-notoriete","status":"publish","type":"post","link":"https:\/\/quebecorexpertisemedia.com\/fr\/analyse-de-la-notoriete","title":{"rendered":"L\u2019analyse de la notori\u00e9t\u00e9"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"27432\" class=\"elementor elementor-27432\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-f5dff48 elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"f5dff48\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-436d29e3\" data-id=\"436d29e3\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-7c1f3135 elementor-widget elementor-widget-menu-anchor\" data-id=\"7c1f3135\" data-element_type=\"widget\" data-widget_type=\"menu-anchor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-menu-anchor\" id=\"CONSOMMATEUR\"><\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-74126dc3 elementor-widget elementor-widget-heading\" data-id=\"74126dc3\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-medium\">BRA<i>ND LIFT<\/i><\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-654f2d48 elementor-widget elementor-widget-text-editor\" data-id=\"654f2d48\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Alors que les cookies tiers prennent laborieusement leur retraite \u2013 Google vient d\u2019annoncer un (\u00e9ni\u00e8me) report de la suppression des t\u00e9moins \u00e0 2024\u00a0\u2013, l\u2019univers num\u00e9rique se r\u00e9organise. Dans ce contexte, c\u2019est tout le paradigme de la mesure de performance qui \u00e9volue.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-616fb193 elementor-widget elementor-widget-heading\" data-id=\"616fb193\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-medium\">Les nouvelles normes de l\u2019\u00e9cosyst\u00e8me num\u00e9rique \u00e0 d\u00e9finir \n<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4f438e3a elementor-widget elementor-widget-image\" data-id=\"4f438e3a\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/quebecorem.wpengine.com\/wp-content\/uploads\/2022\/08\/Capture-decran-2022-08-10-144114.jpg\" data-elementor-open-lightbox=\"yes\" data-elementor-lightbox-title=\"Les nouvelles normes de l\u2019\u00e9cosyst\u00e8me num\u00e9rique \u00e0 d\u00e9finir\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6Mjc0NDIsInVybCI6Imh0dHBzOlwvXC9xdWViZWNvcmV4cGVydGlzZW1lZGlhLmNvbVwvd3AtY29udGVudFwvdXBsb2Fkc1wvMjAyMlwvMDhcL0NhcHR1cmUtZGVjcmFuLTIwMjItMDgtMTAtMTQ0MTE0LmpwZyJ9\" target=\"_blank\" rel=\"noopener\">\n\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"114\" src=\"https:\/\/quebecorexpertisemedia.com\/wp-content\/uploads\/2022\/08\/Capture-decran-2022-08-10-144114-1024x114.jpg\" class=\"attachment-large size-large wp-image-27442\" alt=\"Les nouvelles normes de l\u2019\u00e9cosyst\u00e8me num\u00e9rique \u00e0 d\u00e9finir\" srcset=\"https:\/\/quebecorexpertisemedia.com\/wp-content\/uploads\/2022\/08\/Capture-decran-2022-08-10-144114-1024x114.jpg 1024w, https:\/\/quebecorexpertisemedia.com\/wp-content\/uploads\/2022\/08\/Capture-decran-2022-08-10-144114-300x33.jpg 300w, https:\/\/quebecorexpertisemedia.com\/wp-content\/uploads\/2022\/08\/Capture-decran-2022-08-10-144114-768x86.jpg 768w, https:\/\/quebecorexpertisemedia.com\/wp-content\/uploads\/2022\/08\/Capture-decran-2022-08-10-144114.jpg 1365w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-324d9718 elementor-widget elementor-widget-text-editor\" data-id=\"324d9718\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Source\u00a0: WARC, The Marketer\u2019s Toolkit 2022<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-26d8fba3 elementor-widget elementor-widget-text-editor\" data-id=\"26d8fba3\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Si, pendant longtemps, le dernier clic faisait figure de sacro-saint dans l\u2019industrie, aujourd\u2019hui, les analyses prennent de la hauteur et les regards se tournent en amont du parcours du consommateur.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-197b9181 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"197b9181\" data-element_type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-34713d57 elementor-widget elementor-widget-heading\" data-id=\"34713d57\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-medium\">Le haut de l\u2019entonnoir r\u00e9habilit\u00e9<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-568f6821 elementor-widget elementor-widget-text-editor\" data-id=\"568f6821\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>De nombreuses \u00e9tudes ont remis en question le caract\u00e8re lin\u00e9aire du comportement d\u2019achat. Face \u00e0 ce constat, on red\u00e9couvre l\u2019importance d\u2019observer les campagnes dans leur globalit\u00e9\u00a0: l\u2019\u00e9valuation de la notori\u00e9t\u00e9 se retrouve \u00e0 l\u2019avant-sc\u00e8ne.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3d83be40 elementor-widget elementor-widget-heading\" data-id=\"3d83be40\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-medium\">Avec le <i>brand lift<\/i>, l\u2019analyse de la performance acquiert de la profondeur\n\n<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-23e68add elementor-widget elementor-widget-image\" data-id=\"23e68add\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/quebecorem.wpengine.com\/wp-content\/uploads\/2022\/08\/Capture-decran-2022-08-10-144234.jpg\" data-elementor-open-lightbox=\"yes\" data-elementor-lightbox-title=\"Avec le brand lift, l\u2019analyse de la performance acquiert de la profondeur\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6Mjc0NDQsInVybCI6Imh0dHBzOlwvXC9xdWViZWNvcmV4cGVydGlzZW1lZGlhLmNvbVwvd3AtY29udGVudFwvdXBsb2Fkc1wvMjAyMlwvMDhcL0NhcHR1cmUtZGVjcmFuLTIwMjItMDgtMTAtMTQ0MjM0LmpwZyJ9\" target=\"_blank\" rel=\"noopener\">\n\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1387\" height=\"562\" src=\"https:\/\/quebecorexpertisemedia.com\/wp-content\/uploads\/2022\/08\/Capture-decran-2022-08-10-144234.jpg\" class=\"attachment-full size-full wp-image-27444\" alt=\"Avec le brand lift, l\u2019analyse de la performance acquiert de la profondeur\" srcset=\"https:\/\/quebecorexpertisemedia.com\/wp-content\/uploads\/2022\/08\/Capture-decran-2022-08-10-144234.jpg 1387w, https:\/\/quebecorexpertisemedia.com\/wp-content\/uploads\/2022\/08\/Capture-decran-2022-08-10-144234-300x122.jpg 300w, https:\/\/quebecorexpertisemedia.com\/wp-content\/uploads\/2022\/08\/Capture-decran-2022-08-10-144234-1024x415.jpg 1024w, https:\/\/quebecorexpertisemedia.com\/wp-content\/uploads\/2022\/08\/Capture-decran-2022-08-10-144234-768x311.jpg 768w\" sizes=\"(max-width: 1387px) 100vw, 1387px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-56b11a8b elementor-widget elementor-widget-text-editor\" data-id=\"56b11a8b\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Source\u00a0: Stack Adapt, <i>5 Ways Brand Lift Studies Can Inform Your Campaign Strategy<\/i>, d\u00e9cembre 2021<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-111d33d2 elementor-widget elementor-widget-text-editor\" data-id=\"111d33d2\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>En d\u00e9cortiquant la relation entre le consommateur et la marque, les mesures perceptuelles\u00a0:<\/p><ul><li>bonifient la donn\u00e9e traditionnelle (impressions, taux de clics, vues);<\/li><li>permettent de b\u00e2tir un tableau complet pour l\u2019optimisation des campagnes.<\/li><\/ul><p>Une approche qui s\u2019applique autant aux objectifs qui concernent les m\u00e9dias que le marketing.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-49463ba6 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"49463ba6\" data-element_type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-44c18e08 elementor-widget elementor-widget-heading\" data-id=\"44c18e08\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-medium\">Les mesures qualitatives prennent le virage de l\u2019innovation <\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-45843cc5 elementor-widget elementor-widget-text-editor\" data-id=\"45843cc5\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Afin d\u2019arrimer les standards des <em>brand lifts <\/em>avec ceux des m\u00e9triques quantitatives, de nombreux sp\u00e9cialistes du num\u00e9rique \u0153uvrent \u00e0 moderniser la mesure de notori\u00e9t\u00e9. En t\u00e9moigne l\u2019\u00e9volution des m\u00e9thodes d\u2019acquisition des panels\u00a0: le recrutement se faisait jadis par t\u00e9l\u00e9phone, puis \u00e0 travers des banni\u00e8res, et enfin aujourd\u2019hui, il se fait au moyen du reciblage ou des m\u00e9dias sociaux.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6c7234c7 elementor-widget elementor-widget-heading\" data-id=\"6c7234c7\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-medium\">Automatiser pour mieux mesurer\n\n\n<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ec7b15d elementor-widget elementor-widget-image\" data-id=\"ec7b15d\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/quebecorem.wpengine.com\/wp-content\/uploads\/2022\/08\/Capture-decran-2022-08-10-144331.jpg\" data-elementor-open-lightbox=\"yes\" data-elementor-lightbox-title=\"Capture d\u2019\u00e9cran 2022-08-10 144331\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6Mjc0NDYsInVybCI6Imh0dHBzOlwvXC9xdWViZWNvcmV4cGVydGlzZW1lZGlhLmNvbVwvd3AtY29udGVudFwvdXBsb2Fkc1wvMjAyMlwvMDhcL0NhcHR1cmUtZGVjcmFuLTIwMjItMDgtMTAtMTQ0MzMxLmpwZyJ9\" target=\"_blank\" rel=\"noopener\">\n\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1383\" height=\"557\" src=\"https:\/\/quebecorexpertisemedia.com\/wp-content\/uploads\/2022\/08\/Capture-decran-2022-08-10-144331.jpg\" class=\"attachment-full size-full wp-image-27446\" alt=\"Automatiser pour mieux mesurer\" srcset=\"https:\/\/quebecorexpertisemedia.com\/wp-content\/uploads\/2022\/08\/Capture-decran-2022-08-10-144331.jpg 1383w, https:\/\/quebecorexpertisemedia.com\/wp-content\/uploads\/2022\/08\/Capture-decran-2022-08-10-144331-300x121.jpg 300w, https:\/\/quebecorexpertisemedia.com\/wp-content\/uploads\/2022\/08\/Capture-decran-2022-08-10-144331-1024x412.jpg 1024w, https:\/\/quebecorexpertisemedia.com\/wp-content\/uploads\/2022\/08\/Capture-decran-2022-08-10-144331-768x309.jpg 768w\" sizes=\"(max-width: 1383px) 100vw, 1383px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-728ebd67 elementor-widget elementor-widget-image\" data-id=\"728ebd67\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/quebecorem.wpengine.com\/wp-content\/uploads\/2022\/08\/Capture-decran-2022-08-10-144420.jpg\" data-elementor-open-lightbox=\"yes\" data-elementor-lightbox-title=\"Capture d\u2019\u00e9cran 2022-08-10 144420\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6Mjc0NDgsInVybCI6Imh0dHBzOlwvXC9xdWViZWNvcmV4cGVydGlzZW1lZGlhLmNvbVwvd3AtY29udGVudFwvdXBsb2Fkc1wvMjAyMlwvMDhcL0NhcHR1cmUtZGVjcmFuLTIwMjItMDgtMTAtMTQ0NDIwLmpwZyJ9\" target=\"_blank\" rel=\"noopener\">\n\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"104\" src=\"https:\/\/quebecorexpertisemedia.com\/wp-content\/uploads\/2022\/08\/Capture-decran-2022-08-10-144420-1024x104.jpg\" class=\"attachment-large size-large wp-image-27448\" alt=\"Automatiser pour mieux mesurer\" srcset=\"https:\/\/quebecorexpertisemedia.com\/wp-content\/uploads\/2022\/08\/Capture-decran-2022-08-10-144420-1024x104.jpg 1024w, https:\/\/quebecorexpertisemedia.com\/wp-content\/uploads\/2022\/08\/Capture-decran-2022-08-10-144420-300x31.jpg 300w, https:\/\/quebecorexpertisemedia.com\/wp-content\/uploads\/2022\/08\/Capture-decran-2022-08-10-144420-768x78.jpg 768w, https:\/\/quebecorexpertisemedia.com\/wp-content\/uploads\/2022\/08\/Capture-decran-2022-08-10-144420.jpg 1382w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7ef4510d elementor-widget elementor-widget-text-editor\" data-id=\"7ef4510d\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Le panel de solutions permettant aux annonceurs de comprendre l\u2019influence du num\u00e9rique sur la sant\u00e9 de leur marque n\u2019a jamais \u00e9t\u00e9 aussi vaste.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-fe31014 elementor-widget__width-initial elementor-widget elementor-widget-image\" data-id=\"fe31014\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/quebecorem.wpengine.com\/wp-content\/uploads\/2022\/08\/quebecor-expertise-media.png\" data-elementor-open-lightbox=\"yes\" data-elementor-lightbox-title=\"quebecor expertise media\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6Mjc0NDAsInVybCI6Imh0dHBzOlwvXC9xdWViZWNvcmV4cGVydGlzZW1lZGlhLmNvbVwvd3AtY29udGVudFwvdXBsb2Fkc1wvMjAyMlwvMDhcL3F1ZWJlY29yLWV4cGVydGlzZS1tZWRpYS5wbmcifQ%3D%3D\" target=\"_blank\" rel=\"noopener\">\n\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"219\" height=\"53\" src=\"https:\/\/quebecorexpertisemedia.com\/wp-content\/uploads\/2022\/08\/quebecor-expertise-media.png\" class=\"attachment-large size-large wp-image-27440\" alt=\"quebecor expertise media\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-88965f1 elementor-widget__width-initial elementor-widget elementor-widget-heading\" data-id=\"88965f1\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-medium\">participe activement au changement!\n\n\n<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e398584 elementor-widget elementor-widget-image\" data-id=\"e398584\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/quebecorem.wpengine.com\/wp-content\/uploads\/2022\/08\/Capture-decran-2022-08-10-144637.jpg\" data-elementor-open-lightbox=\"yes\" data-elementor-lightbox-title=\"Qu\u00e9becor Expertise m\u00e9dia participe activement au changement!\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6Mjc0NTAsInVybCI6Imh0dHBzOlwvXC9xdWViZWNvcmV4cGVydGlzZW1lZGlhLmNvbVwvd3AtY29udGVudFwvdXBsb2Fkc1wvMjAyMlwvMDhcL0NhcHR1cmUtZGVjcmFuLTIwMjItMDgtMTAtMTQ0NjM3LmpwZyJ9\" target=\"_blank\" rel=\"noopener\">\n\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1377\" height=\"147\" src=\"https:\/\/quebecorexpertisemedia.com\/wp-content\/uploads\/2022\/08\/Capture-decran-2022-08-10-144637.jpg\" class=\"attachment-full size-full wp-image-27450\" alt=\"Qu\u00e9becor Expertise m\u00e9dia participe activement au changement!\" srcset=\"https:\/\/quebecorexpertisemedia.com\/wp-content\/uploads\/2022\/08\/Capture-decran-2022-08-10-144637.jpg 1377w, https:\/\/quebecorexpertisemedia.com\/wp-content\/uploads\/2022\/08\/Capture-decran-2022-08-10-144637-300x32.jpg 300w, https:\/\/quebecorexpertisemedia.com\/wp-content\/uploads\/2022\/08\/Capture-decran-2022-08-10-144637-1024x109.jpg 1024w, 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services!<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2e41393 elementor-widget elementor-widget-text-editor\" data-id=\"2e41393\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Sources\u00a0additionnelles\u00a0: WARC, <em>Why Data Partnerships Will Matter in a Post-cookie World<\/em>, avril 2022 et <em>The Funnel Alibi: Why Brand Building and Activation Should Be Undertaken Simultaneously<\/em>, septembre 2020 \/ Adage, <em>How Brand Lift Studies Can Power Optimal Campaign Impact<\/em>, f\u00e9vrier 2022<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>BRAND LIFT Alors que les cookies tiers prennent laborieusement leur retraite \u2013 Google vient d\u2019annoncer un (\u00e9ni\u00e8me) report de la suppression des t\u00e9moins \u00e0 2024&nbsp;\u2013, l\u2019univers num\u00e9rique se r\u00e9organise. Dans ce contexte, c\u2019est tout le paradigme de la mesure de performance qui \u00e9volue. Les nouvelles normes de l\u2019\u00e9cosyst\u00e8me num\u00e9rique \u00e0 d\u00e9finir Source&nbsp;: WARC, The Marketer\u2019s [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":27384,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[107],"tags":[],"class_list":["post-27432","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-innovations-marketing"],"acf":[],"_links":{"self":[{"href":"https:\/\/quebecorexpertisemedia.com\/fr\/wp-json\/wp\/v2\/posts\/27432","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/quebecorexpertisemedia.com\/fr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/quebecorexpertisemedia.com\/fr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/quebecorexpertisemedia.com\/fr\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/quebecorexpertisemedia.com\/fr\/wp-json\/wp\/v2\/comments?post=27432"}],"version-history":[{"count":0,"href":"https:\/\/quebecorexpertisemedia.com\/fr\/wp-json\/wp\/v2\/posts\/27432\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/quebecorexpertisemedia.com\/fr\/wp-json\/wp\/v2\/media\/27384"}],"wp:attachment":[{"href":"https:\/\/quebecorexpertisemedia.com\/fr\/wp-json\/wp\/v2\/media?parent=27432"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/quebecorexpertisemedia.com\/fr\/wp-json\/wp\/v2\/categories?post=27432"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/quebecorexpertisemedia.com\/fr\/wp-json\/wp\/v2\/tags?post=27432"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}