{"id":26179,"date":"2021-08-26T12:06:00","date_gmt":"2021-08-26T16:06:00","guid":{"rendered":"https:\/\/quebecorem.jnv.dev\/?p=26179"},"modified":"2022-09-22T15:00:09","modified_gmt":"2022-09-22T19:00:09","slug":"tele-connecte","status":"publish","type":"post","link":"https:\/\/quebecorexpertisemedia.com\/fr\/tele-connecte","title":{"rendered":"T\u00e9l\u00e9 connect\u00e9e"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"26179\" class=\"elementor elementor-26179\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-fbc7644 elementor-section-stretched elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"fbc7644\" data-element_type=\"section\" data-settings=\"{&quot;stretch_section&quot;:&quot;section-stretched&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-2938b20f\" data-id=\"2938b20f\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-c93d277 elementor-widget elementor-widget-menu-anchor\" data-id=\"c93d277\" data-element_type=\"widget\" data-widget_type=\"menu-anchor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-menu-anchor\" id=\"CONSOMMATEUR\"><\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-298994a2 elementor-widget elementor-widget-heading\" data-id=\"298994a2\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-medium\">LA BATAILLE POUR L\u2019\u00c9COUTE T\u00c9L\u00c9 \nBAT SON PLEIN \n<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-33dae908 elementor-widget elementor-widget-text-editor\" data-id=\"33dae908\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Alors qu\u2019une multitude de nouveaux appareils \u00e9lectroniques ont fait irruption dans nos foyers au cours de la derni\u00e8re d\u00e9cennie, le t\u00e9l\u00e9viseur, quasi intemporel, tr\u00f4ne toujours au milieu du salon. Mais derri\u00e8re les apparences, la r\u00e9alit\u00e9 est tout autre : la fonction du poste de t\u00e9l\u00e9vision n\u2019a plus grand-chose \u00e0 voir avec celle des g\u00e9n\u00e9rations pr\u00e9c\u00e9dentes.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3e74a50c elementor-widget elementor-widget-heading\" data-id=\"3e74a50c\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-medium\">La consommation de contenu vid\u00e9o ne faiblit pas, et m\u00eame si l\u2019attention des consommateurs est fractionn\u00e9e, la t\u00e9l\u00e9 demeure reine \n\n<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-53767697 elementor-widget elementor-widget-image\" data-id=\"53767697\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/quebecorem.jnv.dev\/wp-content\/uploads\/2022\/07\/Capture-decran-2022-07-27-120725.jpg\" data-elementor-open-lightbox=\"yes\" data-elementor-lightbox-title=\"Habitudes de consommation de vid\u00e9os\u00a0des Qu\u00e9b\u00e9cois \u00a0\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6MjYxODIsInVybCI6Imh0dHBzOlwvXC9xdWViZWNvcmV4cGVydGlzZW1lZGlhLmNvbVwvd3AtY29udGVudFwvdXBsb2Fkc1wvMjAyMlwvMDdcL0NhcHR1cmUtZGVjcmFuLTIwMjItMDctMjctMTIwNzI1LmpwZyJ9\" target=\"_blank\" rel=\"noopener\">\n\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1143\" height=\"525\" src=\"https:\/\/quebecorexpertisemedia.com\/wp-content\/uploads\/2022\/07\/Capture-decran-2022-07-27-120725.jpg\" class=\"attachment-full size-full wp-image-26182\" alt=\"Habitudes de consommation de vid\u00e9os\u00a0des Qu\u00e9b\u00e9cois \u00a0\" srcset=\"https:\/\/quebecorexpertisemedia.com\/wp-content\/uploads\/2022\/07\/Capture-decran-2022-07-27-120725.jpg 1143w, https:\/\/quebecorexpertisemedia.com\/wp-content\/uploads\/2022\/07\/Capture-decran-2022-07-27-120725-300x138.jpg 300w, https:\/\/quebecorexpertisemedia.com\/wp-content\/uploads\/2022\/07\/Capture-decran-2022-07-27-120725-1024x470.jpg 1024w, https:\/\/quebecorexpertisemedia.com\/wp-content\/uploads\/2022\/07\/Capture-decran-2022-07-27-120725-768x353.jpg 768w\" sizes=\"(max-width: 1143px) 100vw, 1143px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5e2f1860 elementor-widget elementor-widget-text-editor\" data-id=\"5e2f1860\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Sources\u00a0: Vividata Printemps 2021, PQ fr, 14+ \/ Stryve marketing, <i>Why more Canadian businesses should be taking advantage of Connected TV<\/i>, mars 2021<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2b8c66b1 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"2b8c66b1\" data-element_type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3e409325 elementor-widget elementor-widget-heading\" data-id=\"3e409325\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-medium\">Plus multifacettes que jamais <\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-63532341 elementor-widget elementor-widget-text-editor\" data-id=\"63532341\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Si le t\u00e9l\u00e9viseur a r\u00e9ussi \u00e0 garder une place de choix, c\u2019est notamment gr\u00e2ce aux nouvelles fonctionnalit\u00e9s offertes par la t\u00e9l\u00e9 connect\u00e9e. Celle-ci s\u2019impose rapidement : d\u00e9j\u00e0, <strong>1 Qu\u00e9b\u00e9cois sur 2<\/strong> poss\u00e8de ce type d\u2019appareil. Un taux de p\u00e9n\u00e9tration qui devrait m\u00eame atteindre les <strong>83 %<\/strong> au pays d\u2019ici 2023!<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c564557 elementor-widget elementor-widget-heading\" data-id=\"c564557\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-medium\">Les 6 grands moteurs de l\u2019engagement renouvel\u00e9 envers la t\u00e9l\u00e9vision\n\n<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1c3c9e83 elementor-widget elementor-widget-image\" data-id=\"1c3c9e83\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/quebecorem.jnv.dev\/wp-content\/uploads\/2022\/07\/Capture-decran-2022-07-27-120836.jpg\" data-elementor-open-lightbox=\"yes\" data-elementor-lightbox-title=\"Les 6 grands moteurs de l\u2019engagement renouvel\u00e9 envers la t\u00e9l\u00e9vision\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6MjYxODQsInVybCI6Imh0dHBzOlwvXC9xdWViZWNvcmV4cGVydGlzZW1lZGlhLmNvbVwvd3AtY29udGVudFwvdXBsb2Fkc1wvMjAyMlwvMDdcL0NhcHR1cmUtZGVjcmFuLTIwMjItMDctMjctMTIwODM2LmpwZyJ9\" target=\"_blank\" rel=\"noopener\">\n\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1180\" height=\"418\" src=\"https:\/\/quebecorexpertisemedia.com\/wp-content\/uploads\/2022\/07\/Capture-decran-2022-07-27-120836.jpg\" class=\"attachment-1536x1536 size-1536x1536 wp-image-26184\" alt=\"Les 6 grands moteurs de l\u2019engagement renouvel\u00e9 envers la t\u00e9l\u00e9vision\" srcset=\"https:\/\/quebecorexpertisemedia.com\/wp-content\/uploads\/2022\/07\/Capture-decran-2022-07-27-120836.jpg 1180w, https:\/\/quebecorexpertisemedia.com\/wp-content\/uploads\/2022\/07\/Capture-decran-2022-07-27-120836-300x106.jpg 300w, https:\/\/quebecorexpertisemedia.com\/wp-content\/uploads\/2022\/07\/Capture-decran-2022-07-27-120836-1024x363.jpg 1024w, https:\/\/quebecorexpertisemedia.com\/wp-content\/uploads\/2022\/07\/Capture-decran-2022-07-27-120836-768x272.jpg 768w\" sizes=\"(max-width: 1180px) 100vw, 1180px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9f2b217 elementor-widget elementor-widget-text-editor\" data-id=\"9f2b217\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Source\u00a0: Nielsen, <i>Tracking the evolution of global tv viewing<\/i>, Ao\u00fbt 2021<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-12838ca8 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"12838ca8\" data-element_type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-357368fa elementor-widget elementor-widget-heading\" data-id=\"357368fa\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-medium\">T\u00e9l\u00e9 connect\u00e9e : une ar\u00e8ne complexe<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3066b7f5 elementor-widget elementor-widget-text-editor\" data-id=\"3066b7f5\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Attention\u00a0: dans la chaude lutte aux dollars publicitaires en t\u00e9l\u00e9 connect\u00e9e n\u2019est pas acteur qui veut! YouTube, pourtant incontournable de la vid\u00e9o en ligne, peine ainsi \u00e0 trouver sa place\u00a0: il lui est notamment reproch\u00e9 de ne pas avoir de mesure compatible avec la mesure de t\u00e9l\u00e9vision traditionnelle, ou encore de multiplier \u00e0 outrance la fr\u00e9quence de diffusion des messages.<\/p><p>D\u2019ailleurs, les plateformes de contournement aussi ont encore du pain sur la planche\u00a0pour proposer un environnement publicitaire optimal\u00a0: qualit\u00e9 de l\u2019exp\u00e9rience de visionnement, port\u00e9e-fr\u00e9quence ad\u00e9quate et utilisation appropri\u00e9e des donn\u00e9es des utilisateurs, voil\u00e0 encore trois grands d\u00e9fis \u00e0 relever!<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>LA BATAILLE POUR L\u2019\u00c9COUTE T\u00c9L\u00c9 BAT SON PLEIN Alors qu\u2019une multitude de nouveaux appareils \u00e9lectroniques ont fait irruption dans nos foyers au cours de la derni\u00e8re d\u00e9cennie, le t\u00e9l\u00e9viseur, quasi intemporel, tr\u00f4ne toujours au milieu du salon. Mais derri\u00e8re les apparences, la r\u00e9alit\u00e9 est tout autre : la fonction du poste de t\u00e9l\u00e9vision n\u2019a plus [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":21613,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[107],"tags":[],"class_list":["post-26179","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-innovations-marketing"],"acf":[],"_links":{"self":[{"href":"https:\/\/quebecorexpertisemedia.com\/fr\/wp-json\/wp\/v2\/posts\/26179","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/quebecorexpertisemedia.com\/fr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/quebecorexpertisemedia.com\/fr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/quebecorexpertisemedia.com\/fr\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/quebecorexpertisemedia.com\/fr\/wp-json\/wp\/v2\/comments?post=26179"}],"version-history":[{"count":0,"href":"https:\/\/quebecorexpertisemedia.com\/fr\/wp-json\/wp\/v2\/posts\/26179\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/quebecorexpertisemedia.com\/fr\/wp-json\/wp\/v2\/media\/21613"}],"wp:attachment":[{"href":"https:\/\/quebecorexpertisemedia.com\/fr\/wp-json\/wp\/v2\/media?parent=26179"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/quebecorexpertisemedia.com\/fr\/wp-json\/wp\/v2\/categories?post=26179"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/quebecorexpertisemedia.com\/fr\/wp-json\/wp\/v2\/tags?post=26179"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}