{"id":26135,"date":"2021-08-26T10:08:00","date_gmt":"2021-08-26T14:08:00","guid":{"rendered":"https:\/\/quebecorem.jnv.dev\/?p=26135"},"modified":"2022-09-23T10:27:44","modified_gmt":"2022-09-23T14:27:44","slug":"le-virage-numerique-des-aines","status":"publish","type":"post","link":"https:\/\/quebecorexpertisemedia.com\/fr\/le-virage-numerique-des-aines","title":{"rendered":"Le virage num\u00e9rique des a\u00een\u00e9s"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"26135\" class=\"elementor elementor-26135\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-9849954 elementor-section-stretched elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"9849954\" data-element_type=\"section\" data-settings=\"{&quot;stretch_section&quot;:&quot;section-stretched&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-4e39bc06\" data-id=\"4e39bc06\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-31c6d50b elementor-widget elementor-widget-menu-anchor\" data-id=\"31c6d50b\" data-element_type=\"widget\" data-widget_type=\"menu-anchor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-menu-anchor\" id=\"CONSOMMATEUR\"><\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-618c199b elementor-widget elementor-widget-heading\" data-id=\"618c199b\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-medium\">PARCOURS CONSOMMATEUR<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c5b558f elementor-widget elementor-widget-text-editor\" data-id=\"c5b558f\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Le confinement est venu modifier les habitudes de consommation de tous. Mais c\u2019est du c\u00f4t\u00e9 des g\u00e9n\u00e9rations plus \u00e2g\u00e9es qu\u2019une v\u00e9ritable r\u00e9volution s\u2019est op\u00e9r\u00e9e. Et ce, notamment en ce qui concerne l\u2019usage des technologies.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3d756c3e elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"3d756c3e\" data-element_type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-680e4cca elementor-widget elementor-widget-heading\" data-id=\"680e4cca\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-medium\">Exit le tricot, place aux m\u00e9dias sociaux<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6e282b08 elementor-widget elementor-widget-text-editor\" data-id=\"6e282b08\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>En 2020-21, les a\u00een\u00e9s ont d\u00e9finitivement laiss\u00e9 derri\u00e8re eux les st\u00e9r\u00e9otypes li\u00e9s \u00e0 l\u2019\u00e2ge d\u2019or. Massivement connect\u00e9s (<strong>91 %<\/strong> d\u00e9tenant une connexion internet), les 65 ans et plus accueillent d\u00e9sormais favorablement les technologies, per\u00e7ues par <strong>81 %<\/strong> comme favorisant les interactions sociales.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-348a96d9 elementor-widget elementor-widget-heading\" data-id=\"348a96d9\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-medium\">Des activit\u00e9s en ligne vari\u00e9es chez les plus de 65 ans :\n\n\n<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4c786018 elementor-widget elementor-widget-image\" data-id=\"4c786018\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/quebecorem.jnv.dev\/wp-content\/uploads\/2022\/07\/Capture-decran-2022-07-27-100828.jpg\" data-elementor-open-lightbox=\"yes\" data-elementor-lightbox-title=\"Des activit\u00e9s en ligne vari\u00e9es chez les plus de 65 ans\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6MjYxNDUsInVybCI6Imh0dHBzOlwvXC9xdWViZWNvcmV4cGVydGlzZW1lZGlhLmNvbVwvd3AtY29udGVudFwvdXBsb2Fkc1wvMjAyMlwvMDdcL0NhcHR1cmUtZGVjcmFuLTIwMjItMDctMjctMTAwODI4LmpwZyJ9\" target=\"_blank\" rel=\"noopener\">\n\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1182\" height=\"386\" src=\"https:\/\/quebecorexpertisemedia.com\/wp-content\/uploads\/2022\/07\/Capture-decran-2022-07-27-100828.jpg\" class=\"attachment-full size-full wp-image-26145\" alt=\"Des activit\u00e9s en ligne vari\u00e9es chez les plus de 65 ans\" srcset=\"https:\/\/quebecorexpertisemedia.com\/wp-content\/uploads\/2022\/07\/Capture-decran-2022-07-27-100828.jpg 1182w, https:\/\/quebecorexpertisemedia.com\/wp-content\/uploads\/2022\/07\/Capture-decran-2022-07-27-100828-300x98.jpg 300w, https:\/\/quebecorexpertisemedia.com\/wp-content\/uploads\/2022\/07\/Capture-decran-2022-07-27-100828-1024x334.jpg 1024w, https:\/\/quebecorexpertisemedia.com\/wp-content\/uploads\/2022\/07\/Capture-decran-2022-07-27-100828-768x251.jpg 768w\" sizes=\"(max-width: 1182px) 100vw, 1182px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-10aaf020 elementor-widget elementor-widget-text-editor\" data-id=\"10aaf020\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Source : Rapport Net Tendances 2020, L\u2019ATN et BIP Recherche, <i>Les a\u00een\u00e9s connect\u00e9s au Qu\u00e9bec<\/i><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1f581d20 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"1f581d20\" data-element_type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b073f87 elementor-widget elementor-widget-heading\" data-id=\"b073f87\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-medium\">D\u00e9poussi\u00e9rer la perception des a\u00een\u00e9s<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4212235a elementor-widget elementor-widget-text-editor\" data-id=\"4212235a\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Face \u00e0 cette nouvelle r\u00e9alit\u00e9, les entreprises ne peuvent plus se permettre de laisser de c\u00f4t\u00e9 les baby-boomers. D\u2019autant plus qu\u2019entre leur fort pouvoir d\u2019achat et leur poids d\u00e9mographique, cette g\u00e9n\u00e9ration repr\u00e9sente une part significative de la client\u00e8le de nombreuses industries, \u00e0 l\u2019image de la sant\u00e9 bien s\u00fbr, mais aussi du luxe, de l\u2019automobile, du tourisme et m\u00eame de la mode.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-fbfa7f9 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"fbfa7f9\" data-element_type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-23be911 elementor-widget elementor-widget-heading\" data-id=\"23be911\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-medium\">Un public \u00e0 consid\u00e9rer et \u00e0 repr\u00e9senter <\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-067912e elementor-widget elementor-widget-text-editor\" data-id=\"067912e\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>La prise en compte de ce public doit se refl\u00e9ter dans les strat\u00e9gies des marques. Du c\u00f4t\u00e9 num\u00e9rique, il s\u2019agit par exemple de privil\u00e9gier les interfaces inclusives, consultables \u00e0 partir d\u2019ordinateurs et de tablettes, qui demeurent les appareils de pr\u00e9dilection des a\u00een\u00e9s. Mais \u00e7a ne s\u2019arr\u00eate pas l\u00e0. Pour gagner le c\u0153ur de ces consommateurs, les marques doivent oser faire le pas vers une plus grande repr\u00e9sentativit\u00e9 \u2026 et vite! En Am\u00e9rique du Nord, seulement 8 % des g\u00e9n\u00e9rations plus \u00e2g\u00e9es se sentent repr\u00e9sent\u00e9es au travers de la publicit\u00e9!<\/p><p>Pour en savoir plus sur Les G\u00e9n\u00e9rations Seniors, consultez notre rapport sur le sujet ici.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>PARCOURS CONSOMMATEUR Le confinement est venu modifier les habitudes de consommation de tous. Mais c\u2019est du c\u00f4t\u00e9 des g\u00e9n\u00e9rations plus \u00e2g\u00e9es qu\u2019une v\u00e9ritable r\u00e9volution s\u2019est op\u00e9r\u00e9e. Et ce, notamment en ce qui concerne l\u2019usage des technologies. Exit le tricot, place aux m\u00e9dias sociaux En 2020-21, les a\u00een\u00e9s ont d\u00e9finitivement laiss\u00e9 derri\u00e8re eux les st\u00e9r\u00e9otypes li\u00e9s [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":19379,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[104],"tags":[],"class_list":["post-26135","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-industries-et-consommateurs"],"acf":[],"_links":{"self":[{"href":"https:\/\/quebecorexpertisemedia.com\/fr\/wp-json\/wp\/v2\/posts\/26135","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/quebecorexpertisemedia.com\/fr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/quebecorexpertisemedia.com\/fr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/quebecorexpertisemedia.com\/fr\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/quebecorexpertisemedia.com\/fr\/wp-json\/wp\/v2\/comments?post=26135"}],"version-history":[{"count":0,"href":"https:\/\/quebecorexpertisemedia.com\/fr\/wp-json\/wp\/v2\/posts\/26135\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/quebecorexpertisemedia.com\/fr\/wp-json\/wp\/v2\/media\/19379"}],"wp:attachment":[{"href":"https:\/\/quebecorexpertisemedia.com\/fr\/wp-json\/wp\/v2\/media?parent=26135"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/quebecorexpertisemedia.com\/fr\/wp-json\/wp\/v2\/categories?post=26135"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/quebecorexpertisemedia.com\/fr\/wp-json\/wp\/v2\/tags?post=26135"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}