{"id":26093,"date":"2021-10-28T15:56:00","date_gmt":"2021-10-28T19:56:00","guid":{"rendered":"https:\/\/quebecorem.jnv.dev\/?p=26093"},"modified":"2022-09-22T15:00:38","modified_gmt":"2022-09-22T19:00:38","slug":"marketing-olfactif-le-nouveau-souffledes-marques","status":"publish","type":"post","link":"https:\/\/quebecorexpertisemedia.com\/fr\/marketing-olfactif-le-nouveau-souffledes-marques","title":{"rendered":"Marketing olfactif"},"content":{"rendered":"\t\t
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<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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tendance marketing<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Le nez est sans aucun doute le parent pauvre du marketing, et ce n\u2019est pas le port du masque chirurgical qui aura jou\u00e9 en sa faveur… Pourtant, une odeur peut nous permettre de revivre un souvenir tr\u00e8s pr\u00e9cis. Et c\u2019est l\u00e0 toute la pertinence du marketing olfactif qui joue sur l\u2019association entre une fragrance et une marque.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Source\u00a0: Isarta, L\u2019olfactif doit aujourd\u2019hui faire partie de sa strat\u00e9gie marketing<\/i>, janvier 2020<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Un potentiel de taille, encore sous-exploit\u00e9<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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L\u2019utilisation des odeurs dans le secteur de la restauration n\u2019est pas r\u00e9cente. La tendance s\u2019est aussi tranquillement transf\u00e9r\u00e9e dans le domaine de l\u2019h\u00f4tellerie et dans celui de la mode, avec plus ou moins de subtilit\u00e9 (avec son parfum plus qu\u2019ent\u00eatant, Abercrombie & Fitch aura marqu\u00e9 toute une g\u00e9n\u00e9ration).<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Et c\u2019est prouv\u00e9\u00a0: un parfum plaisant renforce l\u2019attractivit\u00e9 d\u2019un lieu et incite les consommateurs \u00e0 entrer en boutique. Mieux encore\u00a0: une odeur agr\u00e9able en magasin occasionne une croissance des ventes de 5 \u00e0 20\u00a0%<\/strong>! La senteur repr\u00e9sente aussi une signature de choix, et ce pour la cr\u00e9ation d\u2019une exp\u00e9rience compl\u00e8te des sens autour de la marque, comme la bonne odeur du pain baguette associ\u00e9e \u00e0 notre boulangerie pr\u00e9f\u00e9r\u00e9e ou du ma\u00efs fraichement souffl\u00e9 au cin\u00e9ma.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Seuls 2 \u00e0 3 % des entreprises canadiennes recourent au marketing olfactif. Pourtant, le parfum ajoute un \u00ab je-ne-sais-quoi \u00bb tangible commercialement :<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Sources\u00a0: Forbes, Leader\u2019s TALK, La tendance du marketing olfactif \/ <\/i>Isarta, L\u2019olfactif doit aujourd\u2019hui faire partie de sa strat\u00e9gie marketing<\/i>, janvier 2020<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Une expertise olfactive concoct\u00e9e ici<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Plusieurs agences qu\u00e9b\u00e9coises se sp\u00e9cialisent dans la cr\u00e9ation d\u2019exp\u00e9riences olfactives personnalis\u00e9es, \u00e0 l\u2019image de L\u2019agence \u00c9lixir, de Flair Marketing Olfactif ou encore de Stimulation D\u00e9j\u00e0 Vu. Cette derni\u00e8re a notamment d\u00e9velopp\u00e9, pour le compte de Tourisme Montr\u00e9al, la fragrance \u00ab\u00a0Montr\u00e9al, une \u00eele<\/em>\u00a0\u00bb. Vou\u00e9 \u00e0 accompagner la campagne marketing de la ville, le parfum s\u2019inspire notamment du fleuve Saint-Laurent et de la gastronomie locale. Rien que \u00e7a! Un exemple qui montre bien qu\u2019avec l\u2019odeur, la seule limite est celle de votre imagination. \u00c0 vous d\u2019innover! \u00a0<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"

Marketing olfactif : le nouveau souffledes marques tendance marketing Le nez est sans aucun doute le parent pauvre du marketing, et ce n\u2019est pas le port du masque chirurgical qui aura jou\u00e9 en sa faveur… Pourtant, une odeur peut nous permettre de revivre un souvenir tr\u00e8s pr\u00e9cis. Et c\u2019est l\u00e0 toute la pertinence du marketing olfactif […]<\/p>\n","protected":false},"author":1,"featured_media":20041,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[107],"tags":[],"class_list":["post-26093","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-innovations-marketing"],"acf":[],"_links":{"self":[{"href":"https:\/\/quebecorexpertisemedia.com\/fr\/wp-json\/wp\/v2\/posts\/26093","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/quebecorexpertisemedia.com\/fr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/quebecorexpertisemedia.com\/fr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/quebecorexpertisemedia.com\/fr\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/quebecorexpertisemedia.com\/fr\/wp-json\/wp\/v2\/comments?post=26093"}],"version-history":[{"count":0,"href":"https:\/\/quebecorexpertisemedia.com\/fr\/wp-json\/wp\/v2\/posts\/26093\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/quebecorexpertisemedia.com\/fr\/wp-json\/wp\/v2\/media\/20041"}],"wp:attachment":[{"href":"https:\/\/quebecorexpertisemedia.com\/fr\/wp-json\/wp\/v2\/media?parent=26093"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/quebecorexpertisemedia.com\/fr\/wp-json\/wp\/v2\/categories?post=26093"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/quebecorexpertisemedia.com\/fr\/wp-json\/wp\/v2\/tags?post=26093"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}