{"id":26071,"date":"2021-10-28T15:44:00","date_gmt":"2021-10-28T19:44:00","guid":{"rendered":"https:\/\/quebecorem.jnv.dev\/?p=26071"},"modified":"2022-09-23T10:28:41","modified_gmt":"2022-09-23T14:28:41","slug":"black-friday-un-phenomene-en-redefinition","status":"publish","type":"post","link":"https:\/\/quebecorexpertisemedia.com\/fr\/black-friday-un-phenomene-en-redefinition","title":{"rendered":"Black Friday : un ph\u00e9nom\u00e8ne en red\u00e9finition"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"26071\" class=\"elementor elementor-26071\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-dcbb323 elementor-section-stretched elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"dcbb323\" data-element_type=\"section\" data-settings=\"{&quot;stretch_section&quot;:&quot;section-stretched&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-7bb4eae4\" data-id=\"7bb4eae4\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-7dbc0a9d elementor-widget elementor-widget-menu-anchor\" data-id=\"7dbc0a9d\" data-element_type=\"widget\" data-widget_type=\"menu-anchor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-menu-anchor\" id=\"CONSOMMATEUR\"><\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-38aa2b4d elementor-widget elementor-widget-heading\" data-id=\"38aa2b4d\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-medium\">Les achats des f\u00eates<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-18e12d18 elementor-widget elementor-widget-text-editor\" data-id=\"18e12d18\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Jadis journ\u00e9e sacr\u00e9e de la consommation folle en magasin, le <em>Black Friday<\/em>, ou Vendredi fou chez nous, a progressivement \u00e9tendu ses tentacules\u00a0dans le temps (pensez d\u00e9sormais <em>Cyber Five, <\/em>sur 5 jours<em>).<\/em> Cette ann\u00e9e, Amazon a commenc\u00e9 \u00e0 afficher ses meilleurs rabais d\u00e8s le d\u00e9but du mois d\u2019octobre\u2026 Une strat\u00e9gie agressive critiqu\u00e9e par de nombreux d\u00e9taillants. Et puis, que restera-t-il de la fi\u00e8vre d\u2019achat du consommateur une fois le 26 novembre arriv\u00e9? Probablement pas grand-chose.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3f0db65 elementor-widget elementor-widget-heading\" data-id=\"3f0db65\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-medium\">Vendredi fou et Cyberlundi : des moments privil\u00e9gi\u00e9s pour l\u2019achat des cadeaux de No\u00ebl\n\n\n\n<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3f1227fa elementor-widget elementor-widget-image\" data-id=\"3f1227fa\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/quebecorem.jnv.dev\/wp-content\/uploads\/2022\/07\/Capture-decran-2022-07-26-153938.jpg\" data-elementor-open-lightbox=\"yes\" data-elementor-lightbox-title=\"Vendredi fou et Cyberlundi :\u000bdes moments privil\u00e9gi\u00e9s pour l\u2019achat des cadeaux de No\u00ebl\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6MjYwNzQsInVybCI6Imh0dHBzOlwvXC9xdWViZWNvcmV4cGVydGlzZW1lZGlhLmNvbVwvd3AtY29udGVudFwvdXBsb2Fkc1wvMjAyMlwvMDdcL0NhcHR1cmUtZGVjcmFuLTIwMjItMDctMjYtMTUzOTM4LmpwZyJ9\" target=\"_blank\" rel=\"noopener\">\n\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1106\" height=\"416\" src=\"https:\/\/quebecorexpertisemedia.com\/wp-content\/uploads\/2022\/07\/Capture-decran-2022-07-26-153938.jpg\" class=\"attachment-full size-full wp-image-26074\" alt=\"Vendredi fou et Cyberlundi :des moments privil\u00e9gi\u00e9s pour l\u2019achat des cadeaux de No\u00ebl\" srcset=\"https:\/\/quebecorexpertisemedia.com\/wp-content\/uploads\/2022\/07\/Capture-decran-2022-07-26-153938.jpg 1106w, https:\/\/quebecorexpertisemedia.com\/wp-content\/uploads\/2022\/07\/Capture-decran-2022-07-26-153938-300x113.jpg 300w, https:\/\/quebecorexpertisemedia.com\/wp-content\/uploads\/2022\/07\/Capture-decran-2022-07-26-153938-1024x385.jpg 1024w, https:\/\/quebecorexpertisemedia.com\/wp-content\/uploads\/2022\/07\/Capture-decran-2022-07-26-153938-768x289.jpg 768w\" sizes=\"(max-width: 1106px) 100vw, 1106px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-512c0371 elementor-widget elementor-widget-text-editor\" data-id=\"512c0371\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Source\u00a0: Numerator Canada 2021 Q4 Holiday Survey, Septembre 2021<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-308c07b9 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"308c07b9\" data-element_type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-78601de3 elementor-widget elementor-widget-heading\" data-id=\"78601de3\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-medium\">Certains commer\u00e7ants misent sur la raret\u00e9 plut\u00f4t que sur les rabais<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-153e84a0 elementor-widget elementor-widget-text-editor\" data-id=\"153e84a0\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>On le sait\u00a0: les probl\u00e8mes d\u2019approvisionnement et d\u2019inventaires p\u00e8sent sur l\u2019activit\u00e9 commerciale. Pour de nombreux d\u00e9taillants, la possibilit\u00e9 et m\u00eame le besoin de proposer des offres all\u00e9chantes ne seront pas d\u2019actualit\u00e9 en 2021. L\u2019Association canadienne du jouet a d\u2019ailleurs recommand\u00e9 aux p\u00e8res et m\u00e8res No\u00ebl de s\u2019y prendre plus t\u00f4t cette ann\u00e9e, pour s\u2019assurer que leurs bambins trouvent le bonheur sous le sapin.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-49182bd8 elementor-widget elementor-widget-image\" data-id=\"49182bd8\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/quebecorem.jnv.dev\/wp-content\/uploads\/2022\/07\/Capture-decran-2022-07-26-154343.jpg\" data-elementor-open-lightbox=\"yes\" data-elementor-lightbox-title=\"30\u00a0% c\u2019est la part des ventes annuelles du commerce de d\u00e9tail r\u00e9alis\u00e9es en novembre  et d\u00e9cembre au Qu\u00e9bec\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6MjYwODIsInVybCI6Imh0dHBzOlwvXC9xdWViZWNvcmV4cGVydGlzZW1lZGlhLmNvbVwvd3AtY29udGVudFwvdXBsb2Fkc1wvMjAyMlwvMDdcL0NhcHR1cmUtZGVjcmFuLTIwMjItMDctMjYtMTU0MzQzLmpwZyJ9\" target=\"_blank\" rel=\"noopener\">\n\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1085\" height=\"150\" src=\"https:\/\/quebecorexpertisemedia.com\/wp-content\/uploads\/2022\/07\/Capture-decran-2022-07-26-154343.jpg\" class=\"attachment-full size-full wp-image-26082\" alt=\"30\u00a0% c\u2019est la part des ventes annuelles du commerce de d\u00e9tail r\u00e9alis\u00e9es en novembre et d\u00e9cembre au Qu\u00e9bec\" srcset=\"https:\/\/quebecorexpertisemedia.com\/wp-content\/uploads\/2022\/07\/Capture-decran-2022-07-26-154343.jpg 1085w, https:\/\/quebecorexpertisemedia.com\/wp-content\/uploads\/2022\/07\/Capture-decran-2022-07-26-154343-300x41.jpg 300w, https:\/\/quebecorexpertisemedia.com\/wp-content\/uploads\/2022\/07\/Capture-decran-2022-07-26-154343-1024x142.jpg 1024w, https:\/\/quebecorexpertisemedia.com\/wp-content\/uploads\/2022\/07\/Capture-decran-2022-07-26-154343-768x106.jpg 768w\" sizes=\"(max-width: 1085px) 100vw, 1085px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-125c0705 elementor-widget elementor-widget-text-editor\" data-id=\"125c0705\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Source\u00a0: D\u00e9tail Qu\u00e9bec<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7a3717b4 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"7a3717b4\" data-element_type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1f392c53 elementor-widget elementor-widget-heading\" data-id=\"1f392c53\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-medium\">Repenser le Vendredi fou \u00e0 l\u2019\u00e8re de la consommation raisonn\u00e9e<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1b96dcc elementor-widget elementor-widget-text-editor\" data-id=\"1b96dcc\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Une part croissante des consommateurs d\u00e9nonce la surconsommation associ\u00e9e au Vendredi fou. C\u00f4t\u00e9 d\u00e9taillants aussi le vent commence \u00e0 tourner\u00a0: au Qu\u00e9bec, certains ignorent l\u2019\u00e9v\u00e8nement, \u00e0 l\u2019image de l\u2019entreprise de souliers montr\u00e9alaise Maguire, qui promeut le juste prix \u00e0 l\u2019ann\u00e9e.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-126f0edf elementor-widget elementor-widget-heading\" data-id=\"126f0edf\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-medium\">D\u00e9taillants et marques : 3 alternatives \u00e0 la strat\u00e9gie des rabais\n\n\n\n<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-23dbd4ba elementor-widget elementor-widget-image\" data-id=\"23dbd4ba\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/quebecorem.jnv.dev\/wp-content\/uploads\/2022\/07\/Capture-decran-2022-07-26-154243.jpg\" data-elementor-open-lightbox=\"yes\" data-elementor-lightbox-title=\"D\u00e9taillants et marques : 3 alternatives \u00e0 la strat\u00e9gie des rabais\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6MjYwODAsInVybCI6Imh0dHBzOlwvXC9xdWViZWNvcmV4cGVydGlzZW1lZGlhLmNvbVwvd3AtY29udGVudFwvdXBsb2Fkc1wvMjAyMlwvMDdcL0NhcHR1cmUtZGVjcmFuLTIwMjItMDctMjYtMTU0MjQzLmpwZyJ9\" target=\"_blank\" rel=\"noopener\">\n\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1098\" height=\"260\" src=\"https:\/\/quebecorexpertisemedia.com\/wp-content\/uploads\/2022\/07\/Capture-decran-2022-07-26-154243.jpg\" class=\"attachment-full size-full wp-image-26080\" alt=\"D\u00e9taillants et marques : 3 alternatives \u00e0 la strat\u00e9gie des rabais\" srcset=\"https:\/\/quebecorexpertisemedia.com\/wp-content\/uploads\/2022\/07\/Capture-decran-2022-07-26-154243.jpg 1098w, https:\/\/quebecorexpertisemedia.com\/wp-content\/uploads\/2022\/07\/Capture-decran-2022-07-26-154243-300x71.jpg 300w, https:\/\/quebecorexpertisemedia.com\/wp-content\/uploads\/2022\/07\/Capture-decran-2022-07-26-154243-1024x242.jpg 1024w, https:\/\/quebecorexpertisemedia.com\/wp-content\/uploads\/2022\/07\/Capture-decran-2022-07-26-154243-768x182.jpg 768w\" sizes=\"(max-width: 1098px) 100vw, 1098px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1311185 elementor-widget elementor-widget-text-editor\" data-id=\"1311185\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Et sinon, pourquoi pas ne pas adopter de nouveaux rendez-vous qui r\u00e9pondent mieux \u00e0 vos valeurs? <br \/>De nombreux mouvements gagnent en popularit\u00e9 en r\u00e9ponse au Vendredi fou.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7baa97ed elementor-widget elementor-widget-heading\" data-id=\"7baa97ed\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-medium\">\u00c0 vos agendas!\n\n\n\n<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-57328700 elementor-widget elementor-widget-image\" data-id=\"57328700\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/quebecorem.jnv.dev\/wp-content\/uploads\/2022\/07\/Capture-decran-2022-07-26-154426.jpg\" data-elementor-open-lightbox=\"yes\" data-elementor-lightbox-title=\"\u00c0 vos agendas!\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6MjYwODQsInVybCI6Imh0dHBzOlwvXC9xdWViZWNvcmV4cGVydGlzZW1lZGlhLmNvbVwvd3AtY29udGVudFwvdXBsb2Fkc1wvMjAyMlwvMDdcL0NhcHR1cmUtZGVjcmFuLTIwMjItMDctMjYtMTU0NDI2LmpwZyJ9\" target=\"_blank\" rel=\"noopener\">\n\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1063\" height=\"180\" src=\"https:\/\/quebecorexpertisemedia.com\/wp-content\/uploads\/2022\/07\/Capture-decran-2022-07-26-154426.jpg\" class=\"attachment-full size-full wp-image-26084\" alt=\"\u00c0 vos agendas!\" srcset=\"https:\/\/quebecorexpertisemedia.com\/wp-content\/uploads\/2022\/07\/Capture-decran-2022-07-26-154426.jpg 1063w, https:\/\/quebecorexpertisemedia.com\/wp-content\/uploads\/2022\/07\/Capture-decran-2022-07-26-154426-300x51.jpg 300w, https:\/\/quebecorexpertisemedia.com\/wp-content\/uploads\/2022\/07\/Capture-decran-2022-07-26-154426-1024x173.jpg 1024w, https:\/\/quebecorexpertisemedia.com\/wp-content\/uploads\/2022\/07\/Capture-decran-2022-07-26-154426-768x130.jpg 768w\" sizes=\"(max-width: 1063px) 100vw, 1063px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Les achats des f\u00eates Jadis journ\u00e9e sacr\u00e9e de la consommation folle en magasin, le Black Friday, ou Vendredi fou chez nous, a progressivement \u00e9tendu ses tentacules&nbsp;dans le temps (pensez d\u00e9sormais Cyber Five, sur 5 jours). Cette ann\u00e9e, Amazon a commenc\u00e9 \u00e0 afficher ses meilleurs rabais d\u00e8s le d\u00e9but du mois d\u2019octobre\u2026 Une strat\u00e9gie agressive critiqu\u00e9e [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":20038,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[104],"tags":[],"class_list":["post-26071","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-industries-et-consommateurs"],"acf":[],"_links":{"self":[{"href":"https:\/\/quebecorexpertisemedia.com\/fr\/wp-json\/wp\/v2\/posts\/26071","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/quebecorexpertisemedia.com\/fr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/quebecorexpertisemedia.com\/fr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/quebecorexpertisemedia.com\/fr\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/quebecorexpertisemedia.com\/fr\/wp-json\/wp\/v2\/comments?post=26071"}],"version-history":[{"count":0,"href":"https:\/\/quebecorexpertisemedia.com\/fr\/wp-json\/wp\/v2\/posts\/26071\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/quebecorexpertisemedia.com\/fr\/wp-json\/wp\/v2\/media\/20038"}],"wp:attachment":[{"href":"https:\/\/quebecorexpertisemedia.com\/fr\/wp-json\/wp\/v2\/media?parent=26071"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/quebecorexpertisemedia.com\/fr\/wp-json\/wp\/v2\/categories?post=26071"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/quebecorexpertisemedia.com\/fr\/wp-json\/wp\/v2\/tags?post=26071"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}