{"id":25750,"date":"2022-01-27T16:46:00","date_gmt":"2022-01-27T21:46:00","guid":{"rendered":"https:\/\/quebecorem.jnv.dev\/?p=25750"},"modified":"2022-09-23T10:29:45","modified_gmt":"2022-09-23T14:29:45","slug":"les-intermediaires-nont-plus-la-cote","status":"publish","type":"post","link":"https:\/\/quebecorexpertisemedia.com\/fr\/les-intermediaires-nont-plus-la-cote","title":{"rendered":"Les interm\u00e9diaires n\u2019ont plus la cote"},"content":{"rendered":"\t\t
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ON FAIT LE M\u00c9NAGE DANS LA CH\u00c2INE DE VALEUR<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Des distributeurs aux grossistes en passant par les agences de tout acabit, les interm\u00e9diaires n\u2019ont plus la cote. Si le ph\u00e9nom\u00e8ne n\u2019est pas r\u00e9cent, il s\u2019est amplifi\u00e9 sans commune mesure durant la pand\u00e9mie. La d\u00e9sinterm\u00e9diation est le fruit des mutations profondes de nos \u00e9conomies\u202f: d\u00e9mat\u00e9rialisation, innovation technologique et multiplication des plateformes de mise en relation directe (Uber, Airbnb, Alibaba, etc.) ont sonn\u00e9 le glas du statu quo.<\/span><\/span><\/strong><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Les leaders traditionnels de toutes les industries sont sur la sellette<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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La donne a chang\u00e9 aussi chez le consommateur. Les raisons pour court-circuiter les interm\u00e9diaires ne manquent pas. Parmi elles\u202f: la volont\u00e9 de consommer localement, la recherche de produits authentiques, ou tout simplement le souci de payer moins cher. Les jeunes consommateurs, initiateurs du mouvement, sont d\u2019ailleurs ceux qui ont permis l\u2019essor d\u2019une multitude de marques directes n\u00e9es en ligne.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Nouer un lien direct avec sa client\u00e8le : \nle nouveau graal<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Les pr\u00e9curseurs Apple et Nespresso ont ouvert le bal \u00e0 l\u2019aube des ann\u00e9es\u202f2010. Progressivement, c\u2019est tout l\u2019\u00e9cosyst\u00e8me des marques qui a suivi\u202f:<\/p>

  • des mastodontes internationaux, comme Nike, qui r\u00e9alise d\u00e9sormais plus de 40\u202f%<\/strong> de son chiffre d\u2019affaires en vente directe;<\/li>
  • aux jeunes entreprises de chez nous, comme Polysleep (matelas), BKIND (produits de beaut\u00e9) ou encore Lufa (paniers alimentaires), qui a vu le volume de ses livraisons cro\u00eetre de pr\u00e8s de 50\u202f%<\/strong> en l\u2019espace de deux ans.<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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    Les strat\u00e9gies de vente directe sont vari\u00e9es<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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    Pour ceux qui ont la capacit\u00e9 d\u2019investir dans les infrastructures et l\u2019expertise n\u00e9cessaires, l\u2019approche dite direct to consumer (D2C) permet de se d\u00e9marquer et de r\u00e9pondre aux nouvelles attentes des consommateurs.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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    Pour les marques, les avantages du D2C sont nombreux\n<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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    Les interm\u00e9diaires ont d\u00e9j\u00e0 pris le virage<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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    D\u00e9j\u00e0 bien entam\u00e9e, la bataille s\u2019intensifie entre les interm\u00e9diaires traditionnels. Pour assurer leur survie, ces entreprises ont eu \u00e0 repenser la nature de leur plus-value. Statut de partenaire de confiance, d\u00e9veloppement de nouvelles expertises, prestations sur mesure, voire premium, sont tout autant de pistes qui leur ont permis de garder toute leur pertinence au sein de la nouvelle ar\u00e8ne \u00e9conomique.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"

    ON FAIT LE M\u00c9NAGE DANS LA CH\u00c2INE DE VALEUR Des distributeurs aux grossistes en passant par les agences de tout acabit, les interm\u00e9diaires n\u2019ont plus la cote. Si le ph\u00e9nom\u00e8ne n\u2019est pas r\u00e9cent, il s\u2019est amplifi\u00e9 sans commune mesure durant la pand\u00e9mie. La d\u00e9sinterm\u00e9diation est le fruit des mutations profondes de nos \u00e9conomies\u202f: d\u00e9mat\u00e9rialisation, innovation […]<\/p>\n","protected":false},"author":1,"featured_media":21211,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[104],"tags":[],"class_list":["post-25750","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-industries-et-consommateurs"],"acf":[],"_links":{"self":[{"href":"https:\/\/quebecorexpertisemedia.com\/fr\/wp-json\/wp\/v2\/posts\/25750","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/quebecorexpertisemedia.com\/fr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/quebecorexpertisemedia.com\/fr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/quebecorexpertisemedia.com\/fr\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/quebecorexpertisemedia.com\/fr\/wp-json\/wp\/v2\/comments?post=25750"}],"version-history":[{"count":0,"href":"https:\/\/quebecorexpertisemedia.com\/fr\/wp-json\/wp\/v2\/posts\/25750\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/quebecorexpertisemedia.com\/fr\/wp-json\/wp\/v2\/media\/21211"}],"wp:attachment":[{"href":"https:\/\/quebecorexpertisemedia.com\/fr\/wp-json\/wp\/v2\/media?parent=25750"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/quebecorexpertisemedia.com\/fr\/wp-json\/wp\/v2\/categories?post=25750"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/quebecorexpertisemedia.com\/fr\/wp-json\/wp\/v2\/tags?post=25750"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}