{"id":25741,"date":"2022-01-27T16:40:00","date_gmt":"2022-01-27T21:40:00","guid":{"rendered":"https:\/\/quebecorem.jnv.dev\/?p=25741"},"modified":"2022-09-23T10:19:47","modified_gmt":"2022-09-23T14:19:47","slug":"vam-on-fait-le-point","status":"publish","type":"post","link":"https:\/\/quebecorexpertisemedia.com\/fr\/vam-on-fait-le-point","title":{"rendered":"VAM\u202f: On fait le point"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"25741\" class=\"elementor elementor-25741\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-d00341d elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"d00341d\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-465b783\" data-id=\"465b783\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-2300616 elementor-widget elementor-widget-heading\" data-id=\"2300616\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-large\">LA MESURE DE LA VID\u00c9O MULTIPLATEFORME<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-35d054a elementor-widget elementor-widget-text-editor\" data-id=\"35d054a\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Lanc\u00e9e r\u00e9cemment par Numeris, la Video Audience Measurement (VAM) vient s\u2019attaquer \u00e0 l\u2019\u00e9pineux dossier de la mesure de la vid\u00e9o multiplateforme. Tr\u00e8s attendue par l\u2019industrie, cette initiative nous offre des premiers \u00e9l\u00e9ments de r\u00e9ponse au sujet de la consommation num\u00e9rique, qui \u00e9chappait jusqu\u2019alors \u00e0 toute mesure claire et unique.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a383f36 elementor-widget elementor-widget-heading\" data-id=\"a383f36\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-medium\">VAM 101<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4158e87 elementor-widget elementor-widget-image\" data-id=\"4158e87\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/quebecorem.jnv.dev\/wp-content\/uploads\/2022\/02\/Capture-decran-2022-01-28-164537-1.png\" data-elementor-open-lightbox=\"yes\" data-elementor-lightbox-title=\"Video Audience Measurement (VAM)\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6MjEwNjAsInVybCI6Imh0dHBzOlwvXC9xdWViZWNvcmV4cGVydGlzZW1lZGlhLmNvbVwvd3AtY29udGVudFwvdXBsb2Fkc1wvMjAyMlwvMDJcL0NhcHR1cmUtZGVjcmFuLTIwMjItMDEtMjgtMTY0NTM3LTEucG5nIn0%3D\" target=\"_blank\" rel=\"noopener\">\n\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"922\" height=\"420\" src=\"https:\/\/quebecorexpertisemedia.com\/wp-content\/uploads\/2022\/02\/Capture-decran-2022-01-28-164537-1.png\" class=\"attachment-full size-full wp-image-21060\" alt=\"Video Audience Measurement (VAM)\" srcset=\"https:\/\/quebecorexpertisemedia.com\/wp-content\/uploads\/2022\/02\/Capture-decran-2022-01-28-164537-1.png 922w, https:\/\/quebecorexpertisemedia.com\/wp-content\/uploads\/2022\/02\/Capture-decran-2022-01-28-164537-1-300x137.png 300w, https:\/\/quebecorexpertisemedia.com\/wp-content\/uploads\/2022\/02\/Capture-decran-2022-01-28-164537-1-768x350.png 768w\" sizes=\"(max-width: 922px) 100vw, 922px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-623279f elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"623279f\" data-element_type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-95197f6 elementor-widget elementor-widget-heading\" data-id=\"95197f6\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-large\">Un outil encore en d\u00e9veloppement<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-bd15e89 elementor-widget elementor-widget-text-editor\" data-id=\"bd15e89\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Si le potentiel de la VAM est tr\u00e8s prometteur, la version actuelle a ses limites, qu\u2019il convient de conna\u00eetre pour tirer des conclusions pertinentes. \u00c0 ce stade du projet, les r\u00e9sultats doivent \u00eatre consult\u00e9s \u00e0 titre indicatif et en tant que source compl\u00e9mentaire pour les strat\u00e9gies de planification.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-045d605 elementor-widget elementor-widget-heading\" data-id=\"045d605\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-medium\">Limites actuelles et solutions \u00e0 venir<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-11b9ed6 elementor-widget elementor-widget-image\" data-id=\"11b9ed6\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/quebecorem.jnv.dev\/wp-content\/uploads\/2022\/02\/Capture-decran-2022-01-28-164854-1.png\" data-elementor-open-lightbox=\"yes\" data-elementor-lightbox-title=\"Limites actuelles et solutions \u00e0 venir\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6MjEwNjIsInVybCI6Imh0dHBzOlwvXC9xdWViZWNvcmV4cGVydGlzZW1lZGlhLmNvbVwvd3AtY29udGVudFwvdXBsb2Fkc1wvMjAyMlwvMDJcL0NhcHR1cmUtZGVjcmFuLTIwMjItMDEtMjgtMTY0ODU0LTEucG5nIn0%3D\" target=\"_blank\" rel=\"noopener\">\n\t\t\t\t\t\t\t<img decoding=\"async\" width=\"920\" height=\"196\" src=\"https:\/\/quebecorexpertisemedia.com\/wp-content\/uploads\/2022\/02\/Capture-decran-2022-01-28-164854-1.png\" class=\"attachment-full size-full wp-image-21062\" alt=\"Limites actuelles et solutions \u00e0 venir\" srcset=\"https:\/\/quebecorexpertisemedia.com\/wp-content\/uploads\/2022\/02\/Capture-decran-2022-01-28-164854-1.png 920w, https:\/\/quebecorexpertisemedia.com\/wp-content\/uploads\/2022\/02\/Capture-decran-2022-01-28-164854-1-300x64.png 300w, https:\/\/quebecorexpertisemedia.com\/wp-content\/uploads\/2022\/02\/Capture-decran-2022-01-28-164854-1-768x164.png 768w\" sizes=\"(max-width: 920px) 100vw, 920px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b1300e0 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"b1300e0\" data-element_type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-cc5096d elementor-widget elementor-widget-heading\" data-id=\"cc5096d\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-large\">Nos premiers insights<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-cd2d4d9 elementor-widget elementor-widget-image\" data-id=\"cd2d4d9\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/quebecorem.jnv.dev\/wp-content\/uploads\/2022\/07\/Capture-decran-2022-07-21-164054.jpg\" data-elementor-open-lightbox=\"yes\" data-elementor-lightbox-title=\"Distribution des heures d\u2019\u00e9coute par appareil (18+)\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6MjU3NDUsInVybCI6Imh0dHBzOlwvXC9xdWViZWNvcmV4cGVydGlzZW1lZGlhLmNvbVwvd3AtY29udGVudFwvdXBsb2Fkc1wvMjAyMlwvMDdcL0NhcHR1cmUtZGVjcmFuLTIwMjItMDctMjEtMTY0MDU0LmpwZyJ9\" target=\"_blank\" rel=\"noopener\">\n\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1192\" height=\"542\" src=\"https:\/\/quebecorexpertisemedia.com\/wp-content\/uploads\/2022\/07\/Capture-decran-2022-07-21-164054.jpg\" class=\"attachment-full size-full wp-image-25745\" alt=\"Distribution des heures d\u2019\u00e9coute par appareil (18+)\" srcset=\"https:\/\/quebecorexpertisemedia.com\/wp-content\/uploads\/2022\/07\/Capture-decran-2022-07-21-164054.jpg 1192w, https:\/\/quebecorexpertisemedia.com\/wp-content\/uploads\/2022\/07\/Capture-decran-2022-07-21-164054-300x136.jpg 300w, https:\/\/quebecorexpertisemedia.com\/wp-content\/uploads\/2022\/07\/Capture-decran-2022-07-21-164054-1024x466.jpg 1024w, https:\/\/quebecorexpertisemedia.com\/wp-content\/uploads\/2022\/07\/Capture-decran-2022-07-21-164054-768x349.jpg 768w\" sizes=\"(max-width: 1192px) 100vw, 1192px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-adccd01 elementor-widget elementor-widget-heading\" data-id=\"adccd01\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-medium\">Constats pr\u00e9liminaires<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-fc73253 elementor-widget elementor-widget-image\" data-id=\"fc73253\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/quebecorem.jnv.dev\/wp-content\/uploads\/2022\/02\/Capture-decran-2022-01-28-164939-1.png\" data-elementor-open-lightbox=\"yes\" data-elementor-lightbox-title=\"Constats pr\u00e9liminaires\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6MjEwNjYsInVybCI6Imh0dHBzOlwvXC9xdWViZWNvcmV4cGVydGlzZW1lZGlhLmNvbVwvd3AtY29udGVudFwvdXBsb2Fkc1wvMjAyMlwvMDJcL0NhcHR1cmUtZGVjcmFuLTIwMjItMDEtMjgtMTY0OTM5LTEucG5nIn0%3D\" target=\"_blank\" rel=\"noopener\">\n\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"923\" height=\"247\" src=\"https:\/\/quebecorexpertisemedia.com\/wp-content\/uploads\/2022\/02\/Capture-decran-2022-01-28-164939-1.png\" class=\"attachment-full size-full wp-image-21066\" alt=\"Constats pr\u00e9liminaires\" srcset=\"https:\/\/quebecorexpertisemedia.com\/wp-content\/uploads\/2022\/02\/Capture-decran-2022-01-28-164939-1.png 923w, https:\/\/quebecorexpertisemedia.com\/wp-content\/uploads\/2022\/02\/Capture-decran-2022-01-28-164939-1-300x80.png 300w, https:\/\/quebecorexpertisemedia.com\/wp-content\/uploads\/2022\/02\/Capture-decran-2022-01-28-164939-1-768x206.png 768w\" sizes=\"(max-width: 923px) 100vw, 923px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>LA MESURE DE LA VID\u00c9O MULTIPLATEFORME Lanc\u00e9e r\u00e9cemment par Numeris, la Video Audience Measurement (VAM) vient s\u2019attaquer \u00e0 l\u2019\u00e9pineux dossier de la mesure de la vid\u00e9o multiplateforme. Tr\u00e8s attendue par l\u2019industrie, cette initiative nous offre des premiers \u00e9l\u00e9ments de r\u00e9ponse au sujet de la consommation num\u00e9rique, qui \u00e9chappait jusqu\u2019alors \u00e0 toute mesure claire et unique. [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":21201,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[102],"tags":[],"class_list":["post-25741","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-tendances-medias"],"acf":[],"_links":{"self":[{"href":"https:\/\/quebecorexpertisemedia.com\/fr\/wp-json\/wp\/v2\/posts\/25741","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/quebecorexpertisemedia.com\/fr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/quebecorexpertisemedia.com\/fr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/quebecorexpertisemedia.com\/fr\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/quebecorexpertisemedia.com\/fr\/wp-json\/wp\/v2\/comments?post=25741"}],"version-history":[{"count":0,"href":"https:\/\/quebecorexpertisemedia.com\/fr\/wp-json\/wp\/v2\/posts\/25741\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/quebecorexpertisemedia.com\/fr\/wp-json\/wp\/v2\/media\/21201"}],"wp:attachment":[{"href":"https:\/\/quebecorexpertisemedia.com\/fr\/wp-json\/wp\/v2\/media?parent=25741"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/quebecorexpertisemedia.com\/fr\/wp-json\/wp\/v2\/categories?post=25741"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/quebecorexpertisemedia.com\/fr\/wp-json\/wp\/v2\/tags?post=25741"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}