{"id":25734,"date":"2022-01-27T16:30:00","date_gmt":"2022-01-27T21:30:00","guid":{"rendered":"https:\/\/quebecorem.jnv.dev\/?p=25734"},"modified":"2022-09-22T15:01:03","modified_gmt":"2022-09-22T19:01:03","slug":"les-contenus-videos-en-mode-silencieux","status":"publish","type":"post","link":"https:\/\/quebecorexpertisemedia.com\/fr\/les-contenus-videos-en-mode-silencieux","title":{"rendered":"Les contenus vid\u00e9os en mode silencieux"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"25734\" class=\"elementor elementor-25734\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-3728c9b elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"3728c9b\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-44e6858\" data-id=\"44e6858\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-a762bba elementor-widget elementor-widget-heading\" data-id=\"a762bba\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-medium\">SILENCE, ON REGARDE<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-cf598a5 elementor-widget elementor-widget-text-editor\" data-id=\"cf598a5\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Le contenu vid\u00e9o est l\u2019un des formats les plus porteurs. Mais toutes les vid\u00e9os ne se valent pas. Aujourd\u2019hui, le secret d\u2019une cr\u00e9ation r\u00e9ussie r\u00e9side dans les formats hybrides, entre texte et image.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0b2d88c elementor-widget elementor-widget-heading\" data-id=\"0b2d88c\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-large\">N\u2019ignorez plus la loi du silence <\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b3c770e elementor-widget elementor-widget-text-editor\" data-id=\"b3c770e\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Le constat est sans appel\u202f: <strong>75\u202f%<\/strong> des individus visionnent r\u00e9guli\u00e8rement des vid\u00e9os sur leur t\u00e9l\u00e9phone mobile sans le son et<strong> 62\u202f%<\/strong> font de m\u00eame avec leur ordinateur. Les raisons de privil\u00e9gier le mode silencieux sont multiples\u202f: ne pas d\u00e9ranger l\u2019entourage, oubli des \u00e9couteurs, r\u00e9alisation de plusieurs t\u00e2ches \u00e0 la fois, etc.\u00a0<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3b3b4b0 elementor-widget elementor-widget-heading\" data-id=\"3b3b4b0\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-medium\">Une habitude encore plus ancr\u00e9e chez les jeunes adultes<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-89ad5fb elementor-widget elementor-widget-image\" data-id=\"89ad5fb\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/quebecorem.jnv.dev\/wp-content\/uploads\/2022\/02\/Capture-decran-2022-01-28-162411-1.png\" data-elementor-open-lightbox=\"yes\" data-elementor-lightbox-title=\"Contenus vid\u00e9os en mode silencieux\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6MjEwNDksInVybCI6Imh0dHBzOlwvXC9xdWViZWNvcmV4cGVydGlzZW1lZGlhLmNvbVwvd3AtY29udGVudFwvdXBsb2Fkc1wvMjAyMlwvMDJcL0NhcHR1cmUtZGVjcmFuLTIwMjItMDEtMjgtMTYyNDExLTEucG5nIn0%3D\" target=\"_blank\" rel=\"noopener\">\n\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"923\" height=\"140\" src=\"https:\/\/quebecorexpertisemedia.com\/wp-content\/uploads\/2022\/02\/Capture-decran-2022-01-28-162411-1.png\" class=\"attachment-full size-full wp-image-21049\" alt=\"Contenus vid\u00e9os en mode silencieux\" srcset=\"https:\/\/quebecorexpertisemedia.com\/wp-content\/uploads\/2022\/02\/Capture-decran-2022-01-28-162411-1.png 923w, https:\/\/quebecorexpertisemedia.com\/wp-content\/uploads\/2022\/02\/Capture-decran-2022-01-28-162411-1-300x46.png 300w, https:\/\/quebecorexpertisemedia.com\/wp-content\/uploads\/2022\/02\/Capture-decran-2022-01-28-162411-1-768x116.png 768w\" sizes=\"(max-width: 923px) 100vw, 923px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b565f46 elementor-widget elementor-widget-text-editor\" data-id=\"b565f46\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Si ce mode de consommation provient de l\u2019usage des r\u00e9seaux sociaux, il serait na\u00eff de croire que le ph\u00e9nom\u00e8ne s\u2019y cantonne.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0f6ab2a elementor-widget elementor-widget-heading\" data-id=\"0f6ab2a\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-medium\">L'\u00e9coute t\u00e9l\u00e9 n'y \u00e9chappe pas<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e1c20ae elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"e1c20ae\" data-element_type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-11f5c53 elementor-widget elementor-widget-image\" data-id=\"11f5c53\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/quebecorem.jnv.dev\/wp-content\/uploads\/2022\/02\/Capture-decran-2022-01-28-162455-1.png\" data-elementor-open-lightbox=\"yes\" data-elementor-lightbox-title=\"L&#039;\u00e9coute t\u00e9l\u00e9 n&#039;y \u00e9chappe pas\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6MjEwNTEsInVybCI6Imh0dHBzOlwvXC9xdWViZWNvcmV4cGVydGlzZW1lZGlhLmNvbVwvd3AtY29udGVudFwvdXBsb2Fkc1wvMjAyMlwvMDJcL0NhcHR1cmUtZGVjcmFuLTIwMjItMDEtMjgtMTYyNDU1LTEucG5nIn0%3D\" target=\"_blank\" rel=\"noopener\">\n\t\t\t\t\t\t\t<img decoding=\"async\" width=\"926\" height=\"137\" src=\"https:\/\/quebecorexpertisemedia.com\/wp-content\/uploads\/2022\/02\/Capture-decran-2022-01-28-162455-1.png\" class=\"attachment-full size-full wp-image-21051\" alt=\"L&apos;\u00e9coute t\u00e9l\u00e9 n&apos;y \u00e9chappe pas\" srcset=\"https:\/\/quebecorexpertisemedia.com\/wp-content\/uploads\/2022\/02\/Capture-decran-2022-01-28-162455-1.png 926w, https:\/\/quebecorexpertisemedia.com\/wp-content\/uploads\/2022\/02\/Capture-decran-2022-01-28-162455-1-300x44.png 300w, https:\/\/quebecorexpertisemedia.com\/wp-content\/uploads\/2022\/02\/Capture-decran-2022-01-28-162455-1-768x114.png 768w\" sizes=\"(max-width: 926px) 100vw, 926px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e9b73e3 elementor-widget elementor-widget-heading\" data-id=\"e9b73e3\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-large\">Pensez \u00e0 des vid\u00e9os\u2026 qui se lisent!  <\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1833c24 elementor-widget elementor-widget-image\" data-id=\"1833c24\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/quebecorem.jnv.dev\/wp-content\/uploads\/2022\/02\/Capture-decran-2022-01-28-163421-1.png\" data-elementor-open-lightbox=\"yes\" data-elementor-lightbox-title=\"Pensez \u00e0 des vid\u00e9os\u2026 qui se lisent!\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6MjEwNTMsInVybCI6Imh0dHBzOlwvXC9xdWViZWNvcmV4cGVydGlzZW1lZGlhLmNvbVwvd3AtY29udGVudFwvdXBsb2Fkc1wvMjAyMlwvMDJcL0NhcHR1cmUtZGVjcmFuLTIwMjItMDEtMjgtMTYzNDIxLTEucG5nIn0%3D\" target=\"_blank\" rel=\"noopener\">\n\t\t\t\t\t\t\t<img decoding=\"async\" width=\"925\" height=\"160\" src=\"https:\/\/quebecorexpertisemedia.com\/wp-content\/uploads\/2022\/02\/Capture-decran-2022-01-28-163421-1.png\" class=\"attachment-full size-full wp-image-21053\" alt=\"Pensez \u00e0 des vid\u00e9os\u2026 qui se lisent!\" srcset=\"https:\/\/quebecorexpertisemedia.com\/wp-content\/uploads\/2022\/02\/Capture-decran-2022-01-28-163421-1.png 925w, https:\/\/quebecorexpertisemedia.com\/wp-content\/uploads\/2022\/02\/Capture-decran-2022-01-28-163421-1-300x52.png 300w, https:\/\/quebecorexpertisemedia.com\/wp-content\/uploads\/2022\/02\/Capture-decran-2022-01-28-163421-1-768x133.png 768w\" sizes=\"(max-width: 925px) 100vw, 925px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-cc3f989 elementor-widget elementor-widget-text-editor\" data-id=\"cc3f989\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Pour ne pas manquer la majorit\u00e9 de son auditoire, il est indispensable de privil\u00e9gier des contenus qui ont du sens m\u00eame quand l\u2019appareil est en sourdine et qui int\u00e8grent des \u00e9l\u00e9ments textuels.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-fd65a85 elementor-widget elementor-widget-heading\" data-id=\"fd65a85\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-medium\">L'impact du texte ne se d\u00e9ment pas<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-81fb876 elementor-widget elementor-widget-text-editor\" data-id=\"81fb876\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Gr\u00e2ce aux sous-titres, les contenus vid\u00e9os sont:<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2d829ca elementor-widget elementor-widget-image\" data-id=\"2d829ca\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/quebecorem.jnv.dev\/wp-content\/uploads\/2022\/02\/Capture-decran-2022-01-28-163726-1.png\" data-elementor-open-lightbox=\"yes\" data-elementor-lightbox-title=\"Gr\u00e2ce aux sous-titres, les contenus vid\u00e9os sont:\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6MjEwNTUsInVybCI6Imh0dHBzOlwvXC9xdWViZWNvcmV4cGVydGlzZW1lZGlhLmNvbVwvd3AtY29udGVudFwvdXBsb2Fkc1wvMjAyMlwvMDJcL0NhcHR1cmUtZGVjcmFuLTIwMjItMDEtMjgtMTYzNzI2LTEucG5nIn0%3D\" target=\"_blank\" rel=\"noopener\">\n\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"922\" height=\"312\" src=\"https:\/\/quebecorexpertisemedia.com\/wp-content\/uploads\/2022\/02\/Capture-decran-2022-01-28-163726-1.png\" class=\"attachment-full size-full wp-image-21055\" alt=\"Gr\u00e2ce aux sous-titres, les contenus vid\u00e9os sont:\" srcset=\"https:\/\/quebecorexpertisemedia.com\/wp-content\/uploads\/2022\/02\/Capture-decran-2022-01-28-163726-1.png 922w, https:\/\/quebecorexpertisemedia.com\/wp-content\/uploads\/2022\/02\/Capture-decran-2022-01-28-163726-1-300x102.png 300w, https:\/\/quebecorexpertisemedia.com\/wp-content\/uploads\/2022\/02\/Capture-decran-2022-01-28-163726-1-768x260.png 768w\" sizes=\"(max-width: 922px) 100vw, 922px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-33152bc elementor-widget elementor-widget-text-editor\" data-id=\"33152bc\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Les plateformes de m\u00e9dias sociaux n\u2019ont pas attendu pour d\u00e9velopper des outils permettant \u00e0 leurs utilisateurs l\u2019ajout de sous-titres autog\u00e9n\u00e9r\u00e9s.<\/p><p>Et si du c\u00f4t\u00e9 des consommateurs, le pli est pris, les annonceurs restent encore tr\u00e8s \u00e0 la tra\u00eene. Moins de 10\u202f% de leurs contenus vid\u00e9o en int\u00e9greraient des sous-titres\u2026 Voil\u00e0 pourtant une fa\u00e7on facile et peu on\u00e9reuse de maximiser l\u2019impact de vos campagnes!<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>SILENCE, ON REGARDE Le contenu vid\u00e9o est l\u2019un des formats les plus porteurs. Mais toutes les vid\u00e9os ne se valent pas. Aujourd\u2019hui, le secret d\u2019une cr\u00e9ation r\u00e9ussie r\u00e9side dans les formats hybrides, entre texte et image. N\u2019ignorez plus la loi du silence Le constat est sans appel\u202f: 75\u202f% des individus visionnent r\u00e9guli\u00e8rement des vid\u00e9os sur [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":21189,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[107],"tags":[],"class_list":["post-25734","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-innovations-marketing"],"acf":[],"_links":{"self":[{"href":"https:\/\/quebecorexpertisemedia.com\/fr\/wp-json\/wp\/v2\/posts\/25734","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/quebecorexpertisemedia.com\/fr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/quebecorexpertisemedia.com\/fr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/quebecorexpertisemedia.com\/fr\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/quebecorexpertisemedia.com\/fr\/wp-json\/wp\/v2\/comments?post=25734"}],"version-history":[{"count":0,"href":"https:\/\/quebecorexpertisemedia.com\/fr\/wp-json\/wp\/v2\/posts\/25734\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/quebecorexpertisemedia.com\/fr\/wp-json\/wp\/v2\/media\/21189"}],"wp:attachment":[{"href":"https:\/\/quebecorexpertisemedia.com\/fr\/wp-json\/wp\/v2\/media?parent=25734"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/quebecorexpertisemedia.com\/fr\/wp-json\/wp\/v2\/categories?post=25734"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/quebecorexpertisemedia.com\/fr\/wp-json\/wp\/v2\/tags?post=25734"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}