{"id":25723,"date":"2022-02-24T16:22:00","date_gmt":"2022-02-24T21:22:00","guid":{"rendered":"https:\/\/quebecorem.jnv.dev\/?p=25723"},"modified":"2022-09-23T10:30:10","modified_gmt":"2022-09-23T14:30:10","slug":"lindustrie-de-lalcool","status":"publish","type":"post","link":"https:\/\/quebecorexpertisemedia.com\/fr\/lindustrie-de-lalcool","title":{"rendered":"L&rsquo;industrie de l&rsquo;alcool"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"25723\" class=\"elementor elementor-25723\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-a26d957 elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"a26d957\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-feafa5f\" data-id=\"feafa5f\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-7ada204 elementor-widget elementor-widget-heading\" data-id=\"7ada204\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-medium\">Brasser des affaires, distiller avec mod\u00e9ration<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-45a8718 elementor-widget elementor-widget-text-editor\" data-id=\"45a8718\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Ces derni\u00e8res ann\u00e9es, l\u2019offre de boissons alcoolis\u00e9es a explos\u00e9. La province s\u2019est transform\u00e9e en v\u00e9ritable laboratoire d\u2019exp\u00e9rimentation, d\u2019innovation et de cr\u00e9ativit\u00e9. Et le nombre de PME du secteur a atteint des sommets, dont par exemple :<\/p><ul><li><strong>296 microbrasseries <\/strong>sur le territoire <strong>(2x plus <\/strong>qu\u2019en 2015);<\/li><li><strong>200 vari\u00e9t\u00e9s<\/strong> de gins qu\u00e9b\u00e9cois disponibles \u00e0 la SAQ, soit 10x plus qu\u2019en 2018!<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a94a512 elementor-widget elementor-widget-heading\" data-id=\"a94a512\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-medium\">Qu'est-ce qu'on boit en 2022?<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-bd50c8a elementor-widget elementor-widget-text-editor\" data-id=\"bd50c8a\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Des recettes <strong>plus l\u00e9g\u00e8res, moins sucr\u00e9es,<\/strong> mettant l&rsquo;honneur des <strong>ingr\u00e9dients naturels<\/strong><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-36d631d elementor-widget elementor-widget-image\" data-id=\"36d631d\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/quebecorem.jnv.dev\/wp-content\/uploads\/2022\/07\/Capture-decran-2022-02-24-155834.png\" data-elementor-open-lightbox=\"yes\" data-elementor-lightbox-title=\"Qu&#039;est-ce qu&#039;on boit en 2022?\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6MjU2OTIsInVybCI6Imh0dHBzOlwvXC9xdWViZWNvcmV4cGVydGlzZW1lZGlhLmNvbVwvd3AtY29udGVudFwvdXBsb2Fkc1wvMjAyMlwvMDdcL0NhcHR1cmUtZGVjcmFuLTIwMjItMDItMjQtMTU1ODM0LnBuZyJ9\" target=\"_blank\" rel=\"noopener\">\n\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1372\" height=\"500\" src=\"https:\/\/quebecorexpertisemedia.com\/wp-content\/uploads\/2022\/07\/Capture-decran-2022-02-24-155834.png\" class=\"attachment-full size-full wp-image-25692\" alt=\"Qu&apos;est-ce qu&apos;on boit en 2022?\" srcset=\"https:\/\/quebecorexpertisemedia.com\/wp-content\/uploads\/2022\/07\/Capture-decran-2022-02-24-155834.png 1372w, https:\/\/quebecorexpertisemedia.com\/wp-content\/uploads\/2022\/07\/Capture-decran-2022-02-24-155834-300x109.png 300w, https:\/\/quebecorexpertisemedia.com\/wp-content\/uploads\/2022\/07\/Capture-decran-2022-02-24-155834-1024x373.png 1024w, https:\/\/quebecorexpertisemedia.com\/wp-content\/uploads\/2022\/07\/Capture-decran-2022-02-24-155834-768x280.png 768w\" sizes=\"(max-width: 1372px) 100vw, 1372px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-29d69ef elementor-widget elementor-widget-text-editor\" data-id=\"29d69ef\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Distillateurs, microbrasseurs et viniculteurs sont aujourd\u2019hui si nombreux que le march\u00e9 local ne suffit plus. Pour assurer leur croissance, plusieurs se tournent vers l\u2019international, \u00e0 l\u2019image du Gasp\u00e9sien Pit Caribou, qui pr\u00e9pare sa lanc\u00e9e en Europe et en Asie.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-060d083 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"060d083\" data-element_type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2cbee40 elementor-widget elementor-widget-heading\" data-id=\"2cbee40\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-medium\">Lever son verre, mais autrement<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c5d871d elementor-widget elementor-widget-text-editor\" data-id=\"c5d871d\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Ann\u00e9e apr\u00e8s ann\u00e9e, la consommation d\u2019alcool diminue. Certains produits sont plus touch\u00e9s que d\u2019autres. En 2020, les Qu\u00e9b\u00e9cois ont bu en moyenne <strong>77,4\u00a0litres de bi\u00e8re<\/strong>, soit le record le plus bas depuis 1950! Une tendance qui s\u2019est poursuivie en temps de pand\u00e9mie\u00a0: si 14\u00a0% des Qu\u00e9b\u00e9cois disent avoir augment\u00e9 leur consommation au cours de la p\u00e9riode, <strong>16\u00a0%<\/strong> l\u2019ont diminu\u00e9e.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d24c947 elementor-widget elementor-widget-heading\" data-id=\"d24c947\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-medium\">Pour les jeunes adultes, l'alcool n'est plus une \u00e9vidence<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ed9b6a8 elementor-widget elementor-widget-image\" data-id=\"ed9b6a8\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/quebecorem.jnv.dev\/wp-content\/uploads\/2022\/07\/Capture-decran-2022-02-24-155850.png\" data-elementor-open-lightbox=\"yes\" data-elementor-lightbox-title=\"Pour les jeunes adultes, l&#039;alcool n&#039;est plus une \u00e9vidence\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6MjU2OTQsInVybCI6Imh0dHBzOlwvXC9xdWViZWNvcmV4cGVydGlzZW1lZGlhLmNvbVwvd3AtY29udGVudFwvdXBsb2Fkc1wvMjAyMlwvMDdcL0NhcHR1cmUtZGVjcmFuLTIwMjItMDItMjQtMTU1ODUwLnBuZyJ9\" target=\"_blank\" rel=\"noopener\">\n\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1370\" height=\"650\" src=\"https:\/\/quebecorexpertisemedia.com\/wp-content\/uploads\/2022\/07\/Capture-decran-2022-02-24-155850.png\" class=\"attachment-full size-full wp-image-25694\" alt=\"Pour les jeunes adultes, l&apos;alcool n&apos;est plus une \u00e9vidence\" srcset=\"https:\/\/quebecorexpertisemedia.com\/wp-content\/uploads\/2022\/07\/Capture-decran-2022-02-24-155850.png 1370w, https:\/\/quebecorexpertisemedia.com\/wp-content\/uploads\/2022\/07\/Capture-decran-2022-02-24-155850-300x142.png 300w, https:\/\/quebecorexpertisemedia.com\/wp-content\/uploads\/2022\/07\/Capture-decran-2022-02-24-155850-1024x486.png 1024w, https:\/\/quebecorexpertisemedia.com\/wp-content\/uploads\/2022\/07\/Capture-decran-2022-02-24-155850-768x364.png 768w\" sizes=\"(max-width: 1370px) 100vw, 1370px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-76ccdbc elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"76ccdbc\" data-element_type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8b61882 elementor-widget elementor-widget-heading\" data-id=\"8b61882\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-medium\">Les fabricants s\u2019adaptent \u00e0 la vitesse grand V<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-78ac430 elementor-widget elementor-widget-text-editor\" data-id=\"78ac430\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Difficile de passer \u00e0 c\u00f4t\u00e9\u00a0: les tablettes des commerces sont envahies par les boissons sans alcool. Rien n\u2019\u00e9chappe \u00e0 la vague. Des pr\u00eats-\u00e0-boire aux spiritueux, en passant par les cidres et les vins. \u00c0 chaque sp\u00e9cialit\u00e9 sa variante sans alcool.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-32bfbfa elementor-widget elementor-widget-image\" data-id=\"32bfbfa\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/quebecorem.jnv.dev\/wp-content\/uploads\/2022\/07\/Capture-decran-2022-02-24-155903.png\" data-elementor-open-lightbox=\"yes\" data-elementor-lightbox-title=\"Ventes de bi\u00e8res sans alcool\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6MjU2OTYsInVybCI6Imh0dHBzOlwvXC9xdWViZWNvcmV4cGVydGlzZW1lZGlhLmNvbVwvd3AtY29udGVudFwvdXBsb2Fkc1wvMjAyMlwvMDdcL0NhcHR1cmUtZGVjcmFuLTIwMjItMDItMjQtMTU1OTAzLnBuZyJ9\" target=\"_blank\" rel=\"noopener\">\n\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1370\" height=\"197\" src=\"https:\/\/quebecorexpertisemedia.com\/wp-content\/uploads\/2022\/07\/Capture-decran-2022-02-24-155903.png\" class=\"attachment-full size-full wp-image-25696\" alt=\"Ventes de bi\u00e8res sans alcool\" srcset=\"https:\/\/quebecorexpertisemedia.com\/wp-content\/uploads\/2022\/07\/Capture-decran-2022-02-24-155903.png 1370w, https:\/\/quebecorexpertisemedia.com\/wp-content\/uploads\/2022\/07\/Capture-decran-2022-02-24-155903-300x43.png 300w, https:\/\/quebecorexpertisemedia.com\/wp-content\/uploads\/2022\/07\/Capture-decran-2022-02-24-155903-1024x147.png 1024w, https:\/\/quebecorexpertisemedia.com\/wp-content\/uploads\/2022\/07\/Capture-decran-2022-02-24-155903-768x110.png 768w\" sizes=\"(max-width: 1370px) 100vw, 1370px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-97761e7 elementor-widget elementor-widget-text-editor\" data-id=\"97761e7\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>La cerise sur le mocktail? Une grande partie de cette offre est concoct\u00e9e par des producteurs d\u2019ici. La distillerie Noroi de Saint-Hyacinthe a ainsi d\u00e9velopp\u00e9 un proc\u00e9d\u00e9 unique pour l\u2019infusion de saveurs dans ses rhums ou whiskies non alcoolis\u00e9s. Et les g\u00e9ants lui embo\u00eetent le pas\u00a0: afin de renouer avec la croissance, Molson Coors a \u00e9largi son offre en y ajoutant notamment une boisson non alcoolis\u00e9e infus\u00e9e au cannabis!<\/p><p>\u00c0 la v\u00f4tre!<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-31424f2 elementor-widget elementor-widget-text-editor\" data-id=\"31424f2\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Sources additionnelles: Association des microbrasseurs du Qu\u00e9bec, statistique janvier 2022 \/ La Presse, <em>Pit Caribou lorgne le march\u00e9 europ\u00e9en et asiatique<\/em>, mars 2021 \/ Le Journal de Montr\u00e9al, <em>La bi\u00e8re n\u2019est plus \u00e0 la mode<\/em>, juillet 2021 \/ Educ\u2019Alcool, <em>Inversion de la tendance d\u2019augmentation de la consommation, mais hausse de la consommation excessive<\/em>, octobre 2021<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Brasser des affaires, distiller avec mod\u00e9ration Ces derni\u00e8res ann\u00e9es, l\u2019offre de boissons alcoolis\u00e9es a explos\u00e9. La province s\u2019est transform\u00e9e en v\u00e9ritable laboratoire d\u2019exp\u00e9rimentation, d\u2019innovation et de cr\u00e9ativit\u00e9. Et le nombre de PME du secteur a atteint des sommets, dont par exemple : 296 microbrasseries sur le territoire (2x plus qu\u2019en 2015); 200 vari\u00e9t\u00e9s de gins [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":21651,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[104],"tags":[],"class_list":["post-25723","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-industries-et-consommateurs"],"acf":[],"_links":{"self":[{"href":"https:\/\/quebecorexpertisemedia.com\/fr\/wp-json\/wp\/v2\/posts\/25723","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/quebecorexpertisemedia.com\/fr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/quebecorexpertisemedia.com\/fr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/quebecorexpertisemedia.com\/fr\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/quebecorexpertisemedia.com\/fr\/wp-json\/wp\/v2\/comments?post=25723"}],"version-history":[{"count":0,"href":"https:\/\/quebecorexpertisemedia.com\/fr\/wp-json\/wp\/v2\/posts\/25723\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/quebecorexpertisemedia.com\/fr\/wp-json\/wp\/v2\/media\/21651"}],"wp:attachment":[{"href":"https:\/\/quebecorexpertisemedia.com\/fr\/wp-json\/wp\/v2\/media?parent=25723"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/quebecorexpertisemedia.com\/fr\/wp-json\/wp\/v2\/categories?post=25723"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/quebecorexpertisemedia.com\/fr\/wp-json\/wp\/v2\/tags?post=25723"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}