{"id":25705,"date":"2022-02-24T16:10:00","date_gmt":"2022-02-24T21:10:00","guid":{"rendered":"https:\/\/quebecorem.jnv.dev\/?p=25705"},"modified":"2022-09-22T15:07:02","modified_gmt":"2022-09-22T19:07:02","slug":"la-fin-des-cookies","status":"publish","type":"post","link":"https:\/\/quebecorexpertisemedia.com\/fr\/la-fin-des-cookies","title":{"rendered":"La fin des cookies"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"25705\" class=\"elementor elementor-25705\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-1e560c5 elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"1e560c5\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-94edf59\" data-id=\"94edf59\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-c409309 elementor-widget elementor-widget-heading\" data-id=\"c409309\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-medium\">Fin des cookies :  \nUne \u00e8re post-apocalyptique favorable aux \u00e9diteurs<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0df062b elementor-widget elementor-widget-text-editor\" data-id=\"0df062b\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>La mort annonc\u00e9e des cookies fait les manchettes depuis plusieurs ann\u00e9es, alimentant de nombreuses pr\u00e9visions alarmistes. Si Google nous tient en haleine, en repoussant r\u00e9guli\u00e8rement sa date de suppression des cookies (d\u00e9sormais pr\u00e9vue en 2023), la plupart des protagonistes (Apple, Firefox) ont d\u00e9j\u00e0 franchi le cap, dans un souci de protection de la vie priv\u00e9e des utilisateurs.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-71c58f7 elementor-widget elementor-widget-heading\" data-id=\"71c58f7\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-medium\">C'est quoi exactement, un <i>cookie<\/i>?<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e4d7009 elementor-widget elementor-widget-image\" data-id=\"e4d7009\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/quebecorem.jnv.dev\/wp-content\/uploads\/2022\/07\/Capture-decran-2022-02-24-155131.png\" data-elementor-open-lightbox=\"yes\" data-elementor-lightbox-title=\"C&#039;est quoi exactement, un cookie?\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6MjU2NzYsInVybCI6Imh0dHBzOlwvXC9xdWViZWNvcmV4cGVydGlzZW1lZGlhLmNvbVwvd3AtY29udGVudFwvdXBsb2Fkc1wvMjAyMlwvMDdcL0NhcHR1cmUtZGVjcmFuLTIwMjItMDItMjQtMTU1MTMxLnBuZyJ9\" target=\"_blank\" rel=\"noopener\">\n\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1376\" height=\"607\" src=\"https:\/\/quebecorexpertisemedia.com\/wp-content\/uploads\/2022\/07\/Capture-decran-2022-02-24-155131.png\" class=\"attachment-full size-full wp-image-25676\" alt=\"C&#039;est quoi exactement, un cookie?\" srcset=\"https:\/\/quebecorexpertisemedia.com\/wp-content\/uploads\/2022\/07\/Capture-decran-2022-02-24-155131.png 1376w, https:\/\/quebecorexpertisemedia.com\/wp-content\/uploads\/2022\/07\/Capture-decran-2022-02-24-155131-300x132.png 300w, https:\/\/quebecorexpertisemedia.com\/wp-content\/uploads\/2022\/07\/Capture-decran-2022-02-24-155131-1024x452.png 1024w, https:\/\/quebecorexpertisemedia.com\/wp-content\/uploads\/2022\/07\/Capture-decran-2022-02-24-155131-768x339.png 768w\" sizes=\"(max-width: 1376px) 100vw, 1376px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c8ce0fe elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"c8ce0fe\" data-element_type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ed23c18 elementor-widget elementor-widget-heading\" data-id=\"ed23c18\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-medium\">Un changement qui \u00e9branle surtout les g\u00e9ants num\u00e9riques<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c111a3c elementor-widget elementor-widget-text-editor\" data-id=\"c111a3c\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Ce nouveau paradigme bouscule les mod\u00e8les d\u2019affaires :<\/p><ul><li>r\u00e9duction du nombre de transactions programmatiques pour les ad tech;<\/li><li>baisse du revenu pour les \u00e9diteurs;<\/li><li>augmentation du eCPM et du CPA pour les annonceurs, du fait d\u2019un inventaire plus limit\u00e9.<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f181ef3 elementor-widget elementor-widget-image\" data-id=\"f181ef3\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/quebecorem.jnv.dev\/wp-content\/uploads\/2022\/07\/Capture-decran-2022-02-24-155152.png\" data-elementor-open-lightbox=\"yes\" data-elementor-lightbox-title=\"Tactiques de reciblage\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6MjU2NzgsInVybCI6Imh0dHBzOlwvXC9xdWViZWNvcmV4cGVydGlzZW1lZGlhLmNvbVwvd3AtY29udGVudFwvdXBsb2Fkc1wvMjAyMlwvMDdcL0NhcHR1cmUtZGVjcmFuLTIwMjItMDItMjQtMTU1MTUyLnBuZyJ9\" target=\"_blank\" rel=\"noopener\">\n\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1372\" height=\"198\" src=\"https:\/\/quebecorexpertisemedia.com\/wp-content\/uploads\/2022\/07\/Capture-decran-2022-02-24-155152.png\" class=\"attachment-full size-full wp-image-25678\" alt=\"Tactiques de reciblage\" srcset=\"https:\/\/quebecorexpertisemedia.com\/wp-content\/uploads\/2022\/07\/Capture-decran-2022-02-24-155152.png 1372w, https:\/\/quebecorexpertisemedia.com\/wp-content\/uploads\/2022\/07\/Capture-decran-2022-02-24-155152-300x43.png 300w, https:\/\/quebecorexpertisemedia.com\/wp-content\/uploads\/2022\/07\/Capture-decran-2022-02-24-155152-1024x148.png 1024w, https:\/\/quebecorexpertisemedia.com\/wp-content\/uploads\/2022\/07\/Capture-decran-2022-02-24-155152-768x111.png 768w\" sizes=\"(max-width: 1372px) 100vw, 1372px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7b60f84 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"7b60f84\" data-element_type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-bc9b086 elementor-widget elementor-widget-heading\" data-id=\"bc9b086\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-medium\">Le monde d\u2019apr\u00e8s s\u2019organise et les \u00e9diteurs m\u00e8nent le bal<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-bcd752f elementor-widget elementor-widget-text-editor\" data-id=\"bcd752f\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Les risques qui planent sont bien r\u00e9els, mais de nombreuses mesures alternatives existent d\u00e9j\u00e0 et sont amen\u00e9es \u00e0 prendre de l\u2019ampleur, \u00e0 l\u2019image\u00a0:<\/p><ul><li>de l\u2019<strong>engagement <\/strong>des utilisateurs par leur interaction sur les r\u00e9seaux sociaux;<\/li><li>des <strong>sondages de type<\/strong> <strong><em>brand lift<\/em>\u2009<\/strong>, qui permettent de mesurer l\u2019effet des publicit\u00e9s sur un groupe cible par rapport \u00e0 un public non expos\u00e9 aux campagnes.<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a9948f5 elementor-widget elementor-widget-heading\" data-id=\"a9948f5\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-medium\">Les <i>cookies<\/i> ne sont pas les seules balises d'indentification<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5a713c5 elementor-widget elementor-widget-image\" data-id=\"5a713c5\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/quebecorem.jnv.dev\/wp-content\/uploads\/2022\/07\/Capture-decran-2022-02-24-155212.png\" data-elementor-open-lightbox=\"yes\" data-elementor-lightbox-title=\"Les cookies ne sont pas les seules balises d&#039;indentification\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6MjU2ODAsInVybCI6Imh0dHBzOlwvXC9xdWViZWNvcmV4cGVydGlzZW1lZGlhLmNvbVwvd3AtY29udGVudFwvdXBsb2Fkc1wvMjAyMlwvMDdcL0NhcHR1cmUtZGVjcmFuLTIwMjItMDItMjQtMTU1MjEyLnBuZyJ9\" target=\"_blank\" rel=\"noopener\">\n\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1397\" height=\"443\" src=\"https:\/\/quebecorexpertisemedia.com\/wp-content\/uploads\/2022\/07\/Capture-decran-2022-02-24-155212.png\" class=\"attachment-full size-full wp-image-25680\" alt=\"Les cookies ne sont pas les seules balises d&#039;indentification\" srcset=\"https:\/\/quebecorexpertisemedia.com\/wp-content\/uploads\/2022\/07\/Capture-decran-2022-02-24-155212.png 1397w, https:\/\/quebecorexpertisemedia.com\/wp-content\/uploads\/2022\/07\/Capture-decran-2022-02-24-155212-300x95.png 300w, https:\/\/quebecorexpertisemedia.com\/wp-content\/uploads\/2022\/07\/Capture-decran-2022-02-24-155212-1024x325.png 1024w, https:\/\/quebecorexpertisemedia.com\/wp-content\/uploads\/2022\/07\/Capture-decran-2022-02-24-155212-768x244.png 768w\" sizes=\"(max-width: 1397px) 100vw, 1397px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-85c2080 elementor-widget elementor-widget-text-editor\" data-id=\"85c2080\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>L\u2019<strong>authentification par courriel <\/strong>figure parmi les solutions les plus avantageuses, rendant possible l\u2019analyse multiplateforme des habitudes d\u2019utilisation des m\u00e9dias des consommateurs. D\u00e9j\u00e0 mis \u00e0 profit par bon nombre d\u2019acteurs, ce type d\u2019identification permet la mesure, voire le contr\u00f4le, de l\u2019exposition publicitaire\u00a0360.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c744cc3 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"c744cc3\" data-element_type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1c0c94b elementor-widget elementor-widget-heading\" data-id=\"1c0c94b\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-medium\">Les donn\u00e9es de premi\u00e8re partie, le nouvel or <\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ca0c4a2 elementor-widget elementor-widget-text-editor\" data-id=\"ca0c4a2\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>La course \u00e0 l\u2019acquisition des donn\u00e9es de premi\u00e8re partie s\u2019acc\u00e9l\u00e8re. En parall\u00e8le, les partenariats se multiplient entre les parties prenantes pour le partage et l\u2019enrichissement des bases de donn\u00e9es respectives.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5500bfd elementor-widget elementor-widget-image\" data-id=\"5500bfd\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/quebecorem.jnv.dev\/wp-content\/uploads\/2022\/07\/Capture-decran-2022-02-24-155233.png\" data-elementor-open-lightbox=\"yes\" data-elementor-lightbox-title=\"Les donn\u00e9es de premi\u00e8re partie, le nouvel or\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6MjU2ODIsInVybCI6Imh0dHBzOlwvXC9xdWViZWNvcmV4cGVydGlzZW1lZGlhLmNvbVwvd3AtY29udGVudFwvdXBsb2Fkc1wvMjAyMlwvMDdcL0NhcHR1cmUtZGVjcmFuLTIwMjItMDItMjQtMTU1MjMzLnBuZyJ9\" target=\"_blank\" rel=\"noopener\">\n\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1365\" height=\"728\" src=\"https:\/\/quebecorexpertisemedia.com\/wp-content\/uploads\/2022\/07\/Capture-decran-2022-02-24-155233.png\" class=\"attachment-full size-full wp-image-25682\" alt=\"Les donn\u00e9es de premi\u00e8re partie, le nouvel or\" srcset=\"https:\/\/quebecorexpertisemedia.com\/wp-content\/uploads\/2022\/07\/Capture-decran-2022-02-24-155233.png 1365w, https:\/\/quebecorexpertisemedia.com\/wp-content\/uploads\/2022\/07\/Capture-decran-2022-02-24-155233-300x160.png 300w, https:\/\/quebecorexpertisemedia.com\/wp-content\/uploads\/2022\/07\/Capture-decran-2022-02-24-155233-1024x546.png 1024w, https:\/\/quebecorexpertisemedia.com\/wp-content\/uploads\/2022\/07\/Capture-decran-2022-02-24-155233-768x410.png 768w\" sizes=\"(max-width: 1365px) 100vw, 1365px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-96e0d36 elementor-widget elementor-widget-text-editor\" data-id=\"96e0d36\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Qu\u00e9becor \u0153uvre activement en ce sens par la cr\u00e9ation d\u2019un \u00e9cosyst\u00e8me solide de donn\u00e9es propri\u00e9taires et l\u2019\u00e9laboration de profils multiplateformes. Tout autant d\u2019efforts qui visent \u00e0 assurer un mod\u00e8le d\u2019affaires p\u00e9renne et \u00e0 favoriser les synergies avec nos partenaires.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Fin des cookies : Une \u00e8re post-apocalyptique favorable aux \u00e9diteurs La mort annonc\u00e9e des cookies fait les manchettes depuis plusieurs ann\u00e9es, alimentant de nombreuses pr\u00e9visions alarmistes. Si Google nous tient en haleine, en repoussant r\u00e9guli\u00e8rement sa date de suppression des cookies (d\u00e9sormais pr\u00e9vue en 2023), la plupart des protagonistes (Apple, Firefox) ont d\u00e9j\u00e0 franchi le [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":28858,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[107],"tags":[],"class_list":["post-25705","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-innovations-marketing"],"acf":[],"_links":{"self":[{"href":"https:\/\/quebecorexpertisemedia.com\/fr\/wp-json\/wp\/v2\/posts\/25705","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/quebecorexpertisemedia.com\/fr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/quebecorexpertisemedia.com\/fr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/quebecorexpertisemedia.com\/fr\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/quebecorexpertisemedia.com\/fr\/wp-json\/wp\/v2\/comments?post=25705"}],"version-history":[{"count":0,"href":"https:\/\/quebecorexpertisemedia.com\/fr\/wp-json\/wp\/v2\/posts\/25705\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/quebecorexpertisemedia.com\/fr\/wp-json\/wp\/v2\/media\/28858"}],"wp:attachment":[{"href":"https:\/\/quebecorexpertisemedia.com\/fr\/wp-json\/wp\/v2\/media?parent=25705"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/quebecorexpertisemedia.com\/fr\/wp-json\/wp\/v2\/categories?post=25705"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/quebecorexpertisemedia.com\/fr\/wp-json\/wp\/v2\/tags?post=25705"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}