{"id":25554,"date":"2022-04-28T15:09:00","date_gmt":"2022-04-28T19:09:00","guid":{"rendered":"https:\/\/quebecorem.jnv.dev\/?p=25554"},"modified":"2022-09-22T15:02:04","modified_gmt":"2022-09-22T19:02:04","slug":"message-publicitaire","status":"publish","type":"post","link":"https:\/\/quebecorexpertisemedia.com\/fr\/message-publicitaire","title":{"rendered":"Message publicitaire"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"25554\" class=\"elementor elementor-25554\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-272890a elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"272890a\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-20338af9\" data-id=\"20338af9\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-337a5341 elementor-widget elementor-widget-menu-anchor\" data-id=\"337a5341\" data-element_type=\"widget\" data-widget_type=\"menu-anchor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-menu-anchor\" id=\"INNOVATION\"><\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3945dad6 elementor-widget elementor-widget-heading\" data-id=\"3945dad6\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-medium\">Les 6 secondes d\u2019influence<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4154394d elementor-widget elementor-widget-text-editor\" data-id=\"4154394d\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Depuis les d\u00e9buts de la t\u00e9l\u00e9vision et jusqu\u2019\u00e0 r\u00e9cemment, le format 30\u00a0secondes r\u00e9gnait en ma\u00eetre incontest\u00e9 des pauses publicitaires. C\u2019est \u00e0 travers lui que les marques racontaient leur histoire, nous faisaient vivre des \u00e9motions et rayonnaient comme nulle part ailleurs.<\/p><p>La mont\u00e9e en puissance d\u2019Internet et des m\u00e9dias sociaux a progressivement chamboul\u00e9 ce paysage m\u00e9diatique, \u00e0 mesure que les types de contenus vid\u00e9o se multipliaient.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4e49f242 elementor-widget elementor-widget-heading\" data-id=\"4e49f242\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-medium\">De nouvelles modalit\u00e9s d\u2019\u00e9coute fa\u00e7onnent l\u2019univers du contenu vid\u00e9o \n<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6c1ef53c elementor-widget elementor-widget-image\" data-id=\"6c1ef53c\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/quebecorem.jnv.dev\/wp-content\/uploads\/2022\/07\/De-nouvelles-modalites-decoute.jpg\" data-elementor-open-lightbox=\"yes\" data-elementor-lightbox-title=\"De-nouvelles-modalites-decoute.jpg\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6MjU1NTksInVybCI6Imh0dHBzOlwvXC9xdWViZWNvcmV4cGVydGlzZW1lZGlhLmNvbVwvd3AtY29udGVudFwvdXBsb2Fkc1wvMjAyMlwvMDdcL0RlLW5vdXZlbGxlcy1tb2RhbGl0ZXMtZGVjb3V0ZS5qcGcifQ%3D%3D\" target=\"_blank\" rel=\"noopener\">\n\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"203\" src=\"https:\/\/quebecorexpertisemedia.com\/wp-content\/uploads\/2022\/07\/De-nouvelles-modalites-decoute.jpg\" class=\"attachment-full size-full wp-image-25559\" alt=\"\" srcset=\"https:\/\/quebecorexpertisemedia.com\/wp-content\/uploads\/2022\/07\/De-nouvelles-modalites-decoute.jpg 1024w, https:\/\/quebecorexpertisemedia.com\/wp-content\/uploads\/2022\/07\/De-nouvelles-modalites-decoute-300x59.jpg 300w, https:\/\/quebecorexpertisemedia.com\/wp-content\/uploads\/2022\/07\/De-nouvelles-modalites-decoute-768x152.jpg 768w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-66895f8 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"66895f8\" data-element_type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-55d85f91 elementor-widget elementor-widget-heading\" data-id=\"55d85f91\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-medium\">Capter l\u2019attention, et vite!<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-59a09a2f elementor-widget elementor-widget-text-editor\" data-id=\"59a09a2f\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>L\u2019acc\u00e9l\u00e9ration des technologies et l\u2019accessibilit\u00e9 croissante \u00e0 l\u2019information participent \u00e0 la diminution de l\u2019attention des audiences. Une tendance qui influence directement les strat\u00e9gies cr\u00e9atives et la planification des campagnes vid\u00e9o.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6f092487 elementor-widget elementor-widget-heading\" data-id=\"6f092487\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-medium\">Les usages num\u00e9riques dictent la cadence<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-38b62c2a elementor-widget elementor-widget-image\" data-id=\"38b62c2a\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/quebecorem.jnv.dev\/wp-content\/uploads\/2022\/07\/Les-usages-numeriques-dictent-la-cadence-2.jpg\" data-elementor-open-lightbox=\"yes\" data-elementor-lightbox-title=\"Les-usages-numeriques-dictent-la-cadence-2.jpg\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6MjU1NjEsInVybCI6Imh0dHBzOlwvXC9xdWViZWNvcmV4cGVydGlzZW1lZGlhLmNvbVwvd3AtY29udGVudFwvdXBsb2Fkc1wvMjAyMlwvMDdcL0xlcy11c2FnZXMtbnVtZXJpcXVlcy1kaWN0ZW50LWxhLWNhZGVuY2UtMi5qcGcifQ%3D%3D\" target=\"_blank\" rel=\"noopener\">\n\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1024\" height=\"473\" src=\"https:\/\/quebecorexpertisemedia.com\/wp-content\/uploads\/2022\/07\/Les-usages-numeriques-dictent-la-cadence-2.jpg\" class=\"attachment-full size-full wp-image-25561\" alt=\"\" srcset=\"https:\/\/quebecorexpertisemedia.com\/wp-content\/uploads\/2022\/07\/Les-usages-numeriques-dictent-la-cadence-2.jpg 1024w, https:\/\/quebecorexpertisemedia.com\/wp-content\/uploads\/2022\/07\/Les-usages-numeriques-dictent-la-cadence-2-300x139.jpg 300w, https:\/\/quebecorexpertisemedia.com\/wp-content\/uploads\/2022\/07\/Les-usages-numeriques-dictent-la-cadence-2-768x355.jpg 768w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f747ce0 elementor-widget elementor-widget-text-editor\" data-id=\"f747ce0\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Source\u00a0: CED Commerce, BFCM Marketing Ideas To Nail Your Holiday Plan, novembre 2021<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0bb44ac elementor-widget elementor-widget-text-editor\" data-id=\"0bb44ac\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>C\u2019est \u00e0 partir de ce constat que se d\u00e9cline aujourd\u2019hui la cr\u00e9ation de formats vid\u00e9o. Afin de maximiser leurs investissements, un nombre croissant d\u2019annonceurs optent pour l\u2019int\u00e9gration de leur marque et l\u2019\u00e9laboration d\u2019une histoire \u00ab\u00a0concise\u00a0\u00bb \u00e0 l\u2019int\u00e9rieur de la fen\u00eatre reine des 6 premi\u00e8res secondes.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1ac78af7 elementor-widget elementor-widget-heading\" data-id=\"1ac78af7\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-medium\">Formule gagnante pour des contenus vid\u00e9o d\u2019impact\n\n<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-794ca37 elementor-widget elementor-widget-image\" data-id=\"794ca37\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/quebecorem.jnv.dev\/wp-content\/uploads\/2022\/07\/Formule-gagnante-pour-des-contenus-video-dimpact.jpg\" data-elementor-open-lightbox=\"yes\" data-elementor-lightbox-title=\"Formule-gagnante-pour-des-contenus-video-dimpact.jpg\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6MjU1NjMsInVybCI6Imh0dHBzOlwvXC9xdWViZWNvcmV4cGVydGlzZW1lZGlhLmNvbVwvd3AtY29udGVudFwvdXBsb2Fkc1wvMjAyMlwvMDdcL0Zvcm11bGUtZ2FnbmFudGUtcG91ci1kZXMtY29udGVudXMtdmlkZW8tZGltcGFjdC5qcGcifQ%3D%3D\" target=\"_blank\" rel=\"noopener\">\n\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1024\" height=\"537\" src=\"https:\/\/quebecorexpertisemedia.com\/wp-content\/uploads\/2022\/07\/Formule-gagnante-pour-des-contenus-video-dimpact.jpg\" class=\"attachment-full size-full wp-image-25563\" alt=\"\" srcset=\"https:\/\/quebecorexpertisemedia.com\/wp-content\/uploads\/2022\/07\/Formule-gagnante-pour-des-contenus-video-dimpact.jpg 1024w, https:\/\/quebecorexpertisemedia.com\/wp-content\/uploads\/2022\/07\/Formule-gagnante-pour-des-contenus-video-dimpact-300x157.jpg 300w, https:\/\/quebecorexpertisemedia.com\/wp-content\/uploads\/2022\/07\/Formule-gagnante-pour-des-contenus-video-dimpact-768x403.jpg 768w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6e8f8a33 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"6e8f8a33\" data-element_type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-78c83c20 elementor-widget elementor-widget-heading\" data-id=\"78c83c20\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-medium\">\u00c9largir ses horizons<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2f651fda elementor-widget elementor-widget-text-editor\" data-id=\"2f651fda\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>En combinant des formats courts, longs, statiques, interactifs et sociaux, le format vid\u00e9o est un moyen de choix pour optimiser l\u2019exp\u00e9rience de marque.<\/p><p>Attention, le contenu vid\u00e9o n\u2019est plus une fin en soi!\u00a0Pour avoir une campagne \u00e0 succ\u00e8s, on doit l\u2019inclure dans un ensemble d\u2019outils permettant de cr\u00e9er un univers unique \u00e0 une marque.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Les 6 secondes d\u2019influence Depuis les d\u00e9buts de la t\u00e9l\u00e9vision et jusqu\u2019\u00e0 r\u00e9cemment, le format 30&nbsp;secondes r\u00e9gnait en ma\u00eetre incontest\u00e9 des pauses publicitaires. C\u2019est \u00e0 travers lui que les marques racontaient leur histoire, nous faisaient vivre des \u00e9motions et rayonnaient comme nulle part ailleurs. La mont\u00e9e en puissance d\u2019Internet et des m\u00e9dias sociaux a progressivement [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":22905,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[107],"tags":[],"class_list":["post-25554","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-innovations-marketing"],"acf":[],"_links":{"self":[{"href":"https:\/\/quebecorexpertisemedia.com\/fr\/wp-json\/wp\/v2\/posts\/25554","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/quebecorexpertisemedia.com\/fr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/quebecorexpertisemedia.com\/fr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/quebecorexpertisemedia.com\/fr\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/quebecorexpertisemedia.com\/fr\/wp-json\/wp\/v2\/comments?post=25554"}],"version-history":[{"count":0,"href":"https:\/\/quebecorexpertisemedia.com\/fr\/wp-json\/wp\/v2\/posts\/25554\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/quebecorexpertisemedia.com\/fr\/wp-json\/wp\/v2\/media\/22905"}],"wp:attachment":[{"href":"https:\/\/quebecorexpertisemedia.com\/fr\/wp-json\/wp\/v2\/media?parent=25554"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/quebecorexpertisemedia.com\/fr\/wp-json\/wp\/v2\/categories?post=25554"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/quebecorexpertisemedia.com\/fr\/wp-json\/wp\/v2\/tags?post=25554"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}