{"id":25027,"date":"2022-06-22T10:56:16","date_gmt":"2022-06-22T14:56:16","guid":{"rendered":"https:\/\/quebecorem.wpengine.com\/?p=25027"},"modified":"2022-09-12T12:44:46","modified_gmt":"2022-09-12T16:44:46","slug":"svod-le-vent-tourne","status":"publish","type":"post","link":"https:\/\/quebecorexpertisemedia.com\/fr\/svod-le-vent-tourne","title":{"rendered":"SVOD\u00a0: le vent tourne"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"25027\" class=\"elementor elementor-25027\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-060ca04 elementor-section-stretched elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"060ca04\" data-element_type=\"section\" data-settings=\"{&quot;stretch_section&quot;:&quot;section-stretched&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-621e05da\" data-id=\"621e05da\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-77046aaa elementor-widget elementor-widget-menu-anchor\" data-id=\"77046aaa\" data-element_type=\"widget\" data-widget_type=\"menu-anchor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-menu-anchor\" id=\"CONSOMMATEUR\"><\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-31faf32a elementor-widget elementor-widget-menu-anchor\" data-id=\"31faf32a\" data-element_type=\"widget\" data-widget_type=\"menu-anchor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-menu-anchor\" id=\"INDUSTRIE\"><\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7d29cbf elementor-widget elementor-widget-heading\" data-id=\"7d29cbf\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-medium\">LA CONSOMMATION DE SVOD<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-fe32227 elementor-widget elementor-widget-text-editor\" data-id=\"fe32227\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>L\u2019ann\u00e9e 2022 marquera un tournant pour les sp\u00e9cialistes de la SVOD (soit les services de vid\u00e9o \u00e0 la demande par abonnement). Une dizaine d\u2019ann\u00e9es apr\u00e8s le lancement du mod\u00e8le, la lune de miel avec les consommateurs semble toucher \u00e0 sa fin. Et alors que le nombre d\u2019offres de SVOD ne cesse de cro\u00eetre, les plateformes peinent \u00e0 maintenir la rentabilit\u00e9.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-56c8f5d3 elementor-widget elementor-widget-heading\" data-id=\"56c8f5d3\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-medium\">Le mod\u00e8le d\u2019affaires de la SVOD atteint ses limites\n\n\n<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5a9cf4e4 elementor-widget elementor-widget-image\" data-id=\"5a9cf4e4\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/quebecorem.wpengine.com\/wp-content\/uploads\/2022\/06\/Capture-decran-2022-06-22-105045.jpg\" data-elementor-open-lightbox=\"yes\" data-elementor-lightbox-title=\"Le mod\u00e8le d\u2019affaires de la SVOD atteint ses limites\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6MjUwNDYsInVybCI6Imh0dHBzOlwvXC9xdWViZWNvcmV4cGVydGlzZW1lZGlhLmNvbVwvd3AtY29udGVudFwvdXBsb2Fkc1wvMjAyMlwvMDZcL0NhcHR1cmUtZGVjcmFuLTIwMjItMDYtMjItMTA1MDQ1LmpwZyJ9\" target=\"_blank\" rel=\"noopener\">\n\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1228\" height=\"333\" src=\"https:\/\/quebecorexpertisemedia.com\/wp-content\/uploads\/2022\/06\/Capture-decran-2022-06-22-105045.jpg\" class=\"attachment-full size-full wp-image-25046\" alt=\"Le mod\u00e8le d\u2019affaires de la SVOD atteint ses limites\" srcset=\"https:\/\/quebecorexpertisemedia.com\/wp-content\/uploads\/2022\/06\/Capture-decran-2022-06-22-105045.jpg 1228w, https:\/\/quebecorexpertisemedia.com\/wp-content\/uploads\/2022\/06\/Capture-decran-2022-06-22-105045-300x81.jpg 300w, https:\/\/quebecorexpertisemedia.com\/wp-content\/uploads\/2022\/06\/Capture-decran-2022-06-22-105045-1024x278.jpg 1024w, https:\/\/quebecorexpertisemedia.com\/wp-content\/uploads\/2022\/06\/Capture-decran-2022-06-22-105045-768x208.jpg 768w\" sizes=\"(max-width: 1228px) 100vw, 1228px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9412251 elementor-widget elementor-widget-text-editor\" data-id=\"9412251\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Sources\u00a0: La Voix de l\u2019Est Num\u00e9rique, Netflix perd des abonn\u00e9s pour la premi\u00e8re fois en dix ans \/ Lib\u00e9ration, Erosion Netflix licencie pour tenter de se renflouer, mai 2022 \/ Donn\u00e9es de la firme marketing Attest<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-78a22df2 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"78a22df2\" data-element_type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1060d3d9 elementor-widget elementor-widget-heading\" data-id=\"1060d3d9\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-medium\">La magie de l\u2019abonnement n\u2019op\u00e8re plus<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9eb7d0a elementor-widget elementor-widget-text-editor\" data-id=\"9eb7d0a\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Face \u00e0 l\u2019augmentation du co\u00fbt de la vie, la majorit\u00e9 des Qu\u00e9b\u00e9cois pr\u00e9voient r\u00e9duire leurs d\u00e9penses. Les produits et services non essentiels, \u00e0 l\u2019image des divertissements, figurent parmi les premiers \u00e0 passer \u00e0 la trappe.<\/p><p>Et alors que les pressions sur le portefeuille des consommateurs vont continuer de s\u2019accentuer, il y a fort \u00e0 parier que de nombreux m\u00e9nages feront du tri parmi leurs abonnements de contenus. D\u2019ailleurs, le prix des abonnements \u2014\u00a0jug\u00e9 trop \u00e9lev\u00e9\u00a0\u2014 est \u00e9voqu\u00e9 comme motif de r\u00e9siliation par <strong>53\u00a0%<\/strong> des Canadiens.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5c7d5239 elementor-widget elementor-widget-heading\" data-id=\"5c7d5239\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-medium\">C\u00f4t\u00e9 consommateurs, la fatigue li\u00e9e aux d\u00e9penses d\u2019abonnements s\u2019installe\n\n\n<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-66e57115 elementor-widget elementor-widget-image\" data-id=\"66e57115\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/quebecorem.wpengine.com\/wp-content\/uploads\/2022\/06\/Capture-decran-2022-06-22-105108.jpg\" data-elementor-open-lightbox=\"yes\" data-elementor-lightbox-title=\"C\u00f4t\u00e9 consommateurs, la fatigue li\u00e9e aux d\u00e9penses d\u2019abonnements s\u2019installe\" data-elementor-lightbox-description=\"C\u00f4t\u00e9 consommateurs, la fatigue li\u00e9e aux d\u00e9penses d\u2019abonnements s\u2019installe\n\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6MjUwNDQsInVybCI6Imh0dHBzOlwvXC9xdWViZWNvcmV4cGVydGlzZW1lZGlhLmNvbVwvd3AtY29udGVudFwvdXBsb2Fkc1wvMjAyMlwvMDZcL0NhcHR1cmUtZGVjcmFuLTIwMjItMDYtMjItMTA1MTA4LmpwZyJ9\" target=\"_blank\" rel=\"noopener\">\n\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1220\" height=\"420\" src=\"https:\/\/quebecorexpertisemedia.com\/wp-content\/uploads\/2022\/06\/Capture-decran-2022-06-22-105108.jpg\" class=\"attachment-full size-full wp-image-25044\" alt=\"C\u00f4t\u00e9 consommateurs, la fatigue li\u00e9e aux d\u00e9penses d\u2019abonnements s\u2019installe\" srcset=\"https:\/\/quebecorexpertisemedia.com\/wp-content\/uploads\/2022\/06\/Capture-decran-2022-06-22-105108.jpg 1220w, https:\/\/quebecorexpertisemedia.com\/wp-content\/uploads\/2022\/06\/Capture-decran-2022-06-22-105108-300x103.jpg 300w, https:\/\/quebecorexpertisemedia.com\/wp-content\/uploads\/2022\/06\/Capture-decran-2022-06-22-105108-1024x353.jpg 1024w, https:\/\/quebecorexpertisemedia.com\/wp-content\/uploads\/2022\/06\/Capture-decran-2022-06-22-105108-768x264.jpg 768w\" sizes=\"(max-width: 1220px) 100vw, 1220px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d9f6011 elementor-widget elementor-widget-text-editor\" data-id=\"d9f6011\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Sources \u00a0: Tracking de march\u00e9 L\u00e9ger, Terr. VL \/ Rogers Sports &amp; Media et Tubi, Full Stream Ahead, 2021 \/ Business Intelligence For B.C. Inflation Hits Home Entertainment As Streaming Service Subscription Prices Rise, avril 2022, calculs de croissance r\u00e9alis\u00e9s \u00e0 l\u2019interne<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4bc99bda elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"4bc99bda\" data-element_type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1aead94a elementor-widget elementor-widget-heading\" data-id=\"1aead94a\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-medium\">L\u2019hybridation des mod\u00e8les devient incontournable<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ee3ecbb elementor-widget elementor-widget-text-editor\" data-id=\"ee3ecbb\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Dans un march\u00e9 ultraconcurrentiel et satur\u00e9, la publicit\u00e9 repr\u00e9sente une voie \u00e9vidente pour assurer la croissance des revenus. Les g\u00e9ants du secteur l\u2019ont compris\u00a0: Netflix pr\u00e9voit l\u2019introduction d\u2019un abonnement avec publicit\u00e9 d\u2019ici deux ans. Disney lui a embo\u00eet\u00e9 le pas en annon\u00e7ant l\u2019arriv\u00e9e prochaine d\u2019un service similaire.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-279931e elementor-widget elementor-widget-heading\" data-id=\"279931e\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-medium\">Des perspectives de croissance importante pour l\u2019AVOD\n\n<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6eeb178d elementor-widget elementor-widget-image\" data-id=\"6eeb178d\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/quebecorem.wpengine.com\/wp-content\/uploads\/2022\/06\/Capture-decran-2022-06-22-105120.jpg\" data-elementor-open-lightbox=\"yes\" data-elementor-lightbox-title=\"Des perspectives de croissance importante pour l\u2019AVOD\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6MjUwNDIsInVybCI6Imh0dHBzOlwvXC9xdWViZWNvcmV4cGVydGlzZW1lZGlhLmNvbVwvd3AtY29udGVudFwvdXBsb2Fkc1wvMjAyMlwvMDZcL0NhcHR1cmUtZGVjcmFuLTIwMjItMDYtMjItMTA1MTIwLmpwZyJ9\" target=\"_blank\" rel=\"noopener\">\n\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1227\" height=\"190\" src=\"https:\/\/quebecorexpertisemedia.com\/wp-content\/uploads\/2022\/06\/Capture-decran-2022-06-22-105120.jpg\" class=\"attachment-full size-full wp-image-25042\" alt=\"Des perspectives de croissance importante pour l\u2019AVOD\" srcset=\"https:\/\/quebecorexpertisemedia.com\/wp-content\/uploads\/2022\/06\/Capture-decran-2022-06-22-105120.jpg 1227w, https:\/\/quebecorexpertisemedia.com\/wp-content\/uploads\/2022\/06\/Capture-decran-2022-06-22-105120-300x46.jpg 300w, https:\/\/quebecorexpertisemedia.com\/wp-content\/uploads\/2022\/06\/Capture-decran-2022-06-22-105120-1024x159.jpg 1024w, https:\/\/quebecorexpertisemedia.com\/wp-content\/uploads\/2022\/06\/Capture-decran-2022-06-22-105120-768x119.jpg 768w\" sizes=\"(max-width: 1227px) 100vw, 1227px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5adf43e elementor-widget elementor-widget-text-editor\" data-id=\"5adf43e\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Source\u00a0: eMarketer, calculs de croissance r\u00e9alis\u00e9s \u00e0 l\u2019interne<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-21868e9b elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"21868e9b\" data-element_type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5934f2d5 elementor-widget elementor-widget-heading\" data-id=\"5934f2d5\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-medium\">Les consommateurs ont toujours soif de contenu<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6923c59 elementor-widget elementor-widget-text-editor\" data-id=\"6923c59\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Trop de services, mais pas assez de contenu! La fragmentation croissante de l\u2019offre attise chez bien des gens un sentiment de frustration. Et, paradoxalement, les consommateurs restent toujours sur leur faim en mati\u00e8re de nouveaut\u00e9s\u00a0:<\/p><ul><li><strong>41\u00a0%<\/strong> des grands utilisateurs canadiens de SVOD indiquent \u00eatre en manque de contenu \u00e0 regarder;<\/li><li><strong>47%<\/strong> des consommateurs qui se d\u00e9sinscrivent des plateformes payantes le font en raison du manque de contenu.<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-13345e78 elementor-widget elementor-widget-image\" data-id=\"13345e78\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/quebecorem.wpengine.com\/wp-content\/uploads\/2022\/06\/Capture-decran-2022-06-22-105132.jpg\" data-elementor-open-lightbox=\"yes\" data-elementor-lightbox-title=\"toujours plus de contenu pour les Qu\u00e9b\u00e9cois\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6MjUwNDAsInVybCI6Imh0dHBzOlwvXC9xdWViZWNvcmV4cGVydGlzZW1lZGlhLmNvbVwvd3AtY29udGVudFwvdXBsb2Fkc1wvMjAyMlwvMDZcL0NhcHR1cmUtZGVjcmFuLTIwMjItMDYtMjItMTA1MTMyLmpwZyJ9\" target=\"_blank\" rel=\"noopener\">\n\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1112\" height=\"231\" src=\"https:\/\/quebecorexpertisemedia.com\/wp-content\/uploads\/2022\/06\/Capture-decran-2022-06-22-105132.jpg\" class=\"attachment-full size-full wp-image-25040\" alt=\"toujours plus de contenu pour les Qu\u00e9b\u00e9cois\" srcset=\"https:\/\/quebecorexpertisemedia.com\/wp-content\/uploads\/2022\/06\/Capture-decran-2022-06-22-105132.jpg 1112w, https:\/\/quebecorexpertisemedia.com\/wp-content\/uploads\/2022\/06\/Capture-decran-2022-06-22-105132-300x62.jpg 300w, https:\/\/quebecorexpertisemedia.com\/wp-content\/uploads\/2022\/06\/Capture-decran-2022-06-22-105132-1024x213.jpg 1024w, https:\/\/quebecorexpertisemedia.com\/wp-content\/uploads\/2022\/06\/Capture-decran-2022-06-22-105132-768x160.jpg 768w\" sizes=\"(max-width: 1112px) 100vw, 1112px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>LA CONSOMMATION DE SVOD L\u2019ann\u00e9e 2022 marquera un tournant pour les sp\u00e9cialistes de la SVOD (soit les services de vid\u00e9o \u00e0 la demande par abonnement). Une dizaine d\u2019ann\u00e9es apr\u00e8s le lancement du mod\u00e8le, la lune de miel avec les consommateurs semble toucher \u00e0 sa fin. Et alors que le nombre d\u2019offres de SVOD ne cesse [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":24964,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[102],"tags":[],"class_list":["post-25027","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-tendances-medias"],"acf":[],"_links":{"self":[{"href":"https:\/\/quebecorexpertisemedia.com\/fr\/wp-json\/wp\/v2\/posts\/25027","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/quebecorexpertisemedia.com\/fr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/quebecorexpertisemedia.com\/fr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/quebecorexpertisemedia.com\/fr\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/quebecorexpertisemedia.com\/fr\/wp-json\/wp\/v2\/comments?post=25027"}],"version-history":[{"count":0,"href":"https:\/\/quebecorexpertisemedia.com\/fr\/wp-json\/wp\/v2\/posts\/25027\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/quebecorexpertisemedia.com\/fr\/wp-json\/wp\/v2\/media\/24964"}],"wp:attachment":[{"href":"https:\/\/quebecorexpertisemedia.com\/fr\/wp-json\/wp\/v2\/media?parent=25027"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/quebecorexpertisemedia.com\/fr\/wp-json\/wp\/v2\/categories?post=25027"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/quebecorexpertisemedia.com\/fr\/wp-json\/wp\/v2\/tags?post=25027"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}