{"id":24756,"date":"2022-05-26T09:07:00","date_gmt":"2022-05-26T13:07:00","guid":{"rendered":"https:\/\/quebecorem.wpengine.com\/?p=24756"},"modified":"2022-09-23T10:21:09","modified_gmt":"2022-09-23T14:21:09","slug":"les-balados","status":"publish","type":"post","link":"https:\/\/quebecorexpertisemedia.com\/fr\/les-balados","title":{"rendered":"Les balados"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"24756\" class=\"elementor elementor-24756\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-f574833 elementor-section-stretched elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"f574833\" data-element_type=\"section\" data-settings=\"{&quot;stretch_section&quot;:&quot;section-stretched&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-7215c1a3\" data-id=\"7215c1a3\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-6205d54e elementor-widget elementor-widget-menu-anchor\" data-id=\"6205d54e\" data-element_type=\"widget\" data-widget_type=\"menu-anchor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-menu-anchor\" id=\"CONSOMMATEUR\"><\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-11f8b8ee elementor-widget elementor-widget-menu-anchor\" data-id=\"11f8b8ee\" data-element_type=\"widget\" data-widget_type=\"menu-anchor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-menu-anchor\" id=\"MEDIA\"><\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4c78e50a elementor-widget elementor-widget-heading\" data-id=\"4c78e50a\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-medium\">Le balado entre dans la cour des grands<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-14c37ba elementor-widget elementor-widget-text-editor\" data-id=\"14c37ba\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Confin\u00e9e dans un march\u00e9 de niche jusqu\u2019\u00e0 tout r\u00e9cemment, la baladodiffusion se taille aujourd\u2019hui une place parmi les m\u00e9dias les plus en vue. Ces derni\u00e8res ann\u00e9es, le volume de contenus audio num\u00e9rique a explos\u00e9. \u00c0 l\u2019\u00e9chelle mondiale, on d\u00e9nombrerait d\u00e9sormais environ <strong>1,5\u00a0million<\/strong> de balados actifs, totalisant <strong>34\u00a0millions<\/strong> d\u2019\u00e9pisodes!<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-39cc49f8 elementor-widget elementor-widget-heading\" data-id=\"39cc49f8\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-medium\">Croissance fulgurante des balados au Qu\u00e9bec\n<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7b012bf elementor-widget elementor-widget-image\" data-id=\"7b012bf\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/quebecorem.jnv.dev\/wp-content\/uploads\/2022\/06\/Capture-decran-2022-05-24-132736.jpg\" data-elementor-open-lightbox=\"yes\" data-elementor-lightbox-title=\"Croissance fulgurante des balados au Qu\u00e9bec\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6MjQ3NjMsInVybCI6Imh0dHBzOlwvXC9xdWViZWNvcmV4cGVydGlzZW1lZGlhLmNvbVwvd3AtY29udGVudFwvdXBsb2Fkc1wvMjAyMlwvMDZcL0NhcHR1cmUtZGVjcmFuLTIwMjItMDUtMjQtMTMyNzM2LmpwZyJ9\" target=\"_blank\" rel=\"noopener\">\n\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1381\" height=\"588\" src=\"https:\/\/quebecorexpertisemedia.com\/wp-content\/uploads\/2022\/06\/Capture-decran-2022-05-24-132736.jpg\" class=\"attachment-full size-full wp-image-24763\" alt=\"Croissance fulgurante des balados au Qu\u00e9bec\" srcset=\"https:\/\/quebecorexpertisemedia.com\/wp-content\/uploads\/2022\/06\/Capture-decran-2022-05-24-132736.jpg 1381w, https:\/\/quebecorexpertisemedia.com\/wp-content\/uploads\/2022\/06\/Capture-decran-2022-05-24-132736-300x128.jpg 300w, https:\/\/quebecorexpertisemedia.com\/wp-content\/uploads\/2022\/06\/Capture-decran-2022-05-24-132736-1024x436.jpg 1024w, https:\/\/quebecorexpertisemedia.com\/wp-content\/uploads\/2022\/06\/Capture-decran-2022-05-24-132736-768x327.jpg 768w\" sizes=\"(max-width: 1381px) 100vw, 1381px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b40ec1c elementor-widget elementor-widget-text-editor\" data-id=\"b40ec1c\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Sources: Vividata, sondages automne 2021 et 2020, bases Qu\u00e9bec franco et Canada anglophone, 14 + \/ Edison Research, Rapport The Infinite Dial 2022 (donn\u00e9es \u00c9tats-Unis, 12+)<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-33cfef79 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"33cfef79\" data-element_type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-578835aa elementor-widget elementor-widget-heading\" data-id=\"578835aa\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-medium\">La valse des acquisitions <\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-73583d1e elementor-widget elementor-widget-text-editor\" data-id=\"73583d1e\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Alors que l\u2019industrie grandit, l\u2019activit\u00e9 se consolide autour de quelques grands joueurs. En 2020, Amazon rachetait le studio Wondery tandis que Spotify mettait la main sur Megaphone, chef de file de la mon\u00e9tisation des balados. Mais la concurrence est rude, et tous ne trouvent pas leur place. Au printemps\u00a02022, Meta a annonc\u00e9 l\u2019arr\u00eat du service de baladodiffusion de Facebook, moins d\u2019un an apr\u00e8s son lancement.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6571cfd5 elementor-widget elementor-widget-image\" data-id=\"6571cfd5\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t<figure class=\"wp-caption\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/quebecorem.jnv.dev\/wp-content\/uploads\/2022\/06\/Capture-decran-2022-05-24-132756.jpg\" data-elementor-open-lightbox=\"yes\" data-elementor-lightbox-title=\"QUB radio\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6MjQ3NjUsInVybCI6Imh0dHBzOlwvXC9xdWViZWNvcmV4cGVydGlzZW1lZGlhLmNvbVwvd3AtY29udGVudFwvdXBsb2Fkc1wvMjAyMlwvMDZcL0NhcHR1cmUtZGVjcmFuLTIwMjItMDUtMjQtMTMyNzU2LmpwZyJ9\" target=\"_blank\" rel=\"noopener\">\n\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1375\" height=\"327\" src=\"https:\/\/quebecorexpertisemedia.com\/wp-content\/uploads\/2022\/06\/Capture-decran-2022-05-24-132756.jpg\" class=\"attachment-full size-full wp-image-24765\" alt=\"QUB radio\" srcset=\"https:\/\/quebecorexpertisemedia.com\/wp-content\/uploads\/2022\/06\/Capture-decran-2022-05-24-132756.jpg 1375w, https:\/\/quebecorexpertisemedia.com\/wp-content\/uploads\/2022\/06\/Capture-decran-2022-05-24-132756-300x71.jpg 300w, https:\/\/quebecorexpertisemedia.com\/wp-content\/uploads\/2022\/06\/Capture-decran-2022-05-24-132756-1024x244.jpg 1024w, https:\/\/quebecorexpertisemedia.com\/wp-content\/uploads\/2022\/06\/Capture-decran-2022-05-24-132756-768x183.jpg 768w\" sizes=\"(max-width: 1375px) 100vw, 1375px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t<figcaption class=\"widget-image-caption wp-caption-text\"><\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-52bd27a elementor-widget elementor-widget-text-editor\" data-id=\"52bd27a\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Source: Le Journal de Montr\u00e9al, Classement de balados francophones : deux \u00e9missions de QUB radio dans le top 3, avril 2022<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-63bc68fd elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"63bc68fd\" data-element_type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-358ee9f2 elementor-widget elementor-widget-heading\" data-id=\"358ee9f2\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-medium\">Un m\u00e9dia singulier, favorable \u00e0 la pleine attention<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6a956c8e elementor-widget elementor-widget-text-editor\" data-id=\"6a956c8e\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Si la baladodiffusion remporte le c\u0153ur des auditeurs, c\u2019est qu\u2019elle fait figure d\u2019offre alternative au sein du paysage m\u00e9diatique\u00a0:<\/p><ul><li>le m\u00e9dia se d\u00e9marque par la diversit\u00e9, la cr\u00e9ativit\u00e9, voire le caract\u00e8re engag\u00e9 de ses contenus, propices \u00e0 l\u2019enrichissement personnel et \u00e0 la r\u00e9flexion;<\/li><li>avec son format audio et \u00e0 la demande, le balado accompagne facilement nos activit\u00e9s quotidiennes (trajets, cuisine, activit\u00e9s sportives, etc.).<\/li><\/ul><p>Prendre le temps d\u2019\u00e9couter un balado, c\u2019est aussi s\u2019extraire du quotidien effr\u00e9n\u00e9 et s\u2019accorder un moment pour soi. \u00c0 noter qu\u2019une des raisons qui incite les jeunes \u00e0 se tourner vers ce format, c\u2019est justement parce qu\u2019il permet la d\u00e9connexion vis-\u00e0-vis des \u00e9crans.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3b5ec45d elementor-widget elementor-widget-heading\" data-id=\"3b5ec45d\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-medium\">Portrait des auditeurs de balados qu\u00e9b\u00e9cois\n\n\n<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a3b8c46 elementor-widget elementor-widget-heading\" data-id=\"a3b8c46\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h5 class=\"elementor-heading-title elementor-size-medium\">(consommation de balados sur une base mensuelle)\n\n\n<\/h5>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e5eeebd elementor-widget elementor-widget-image\" data-id=\"e5eeebd\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/quebecorem.jnv.dev\/wp-content\/uploads\/2022\/06\/Capture-decran-2022-05-24-132821.jpg\" data-elementor-open-lightbox=\"yes\" data-elementor-lightbox-title=\"Portrait des auditeurs de balados qu\u00e9b\u00e9cois\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6MjQ3NjcsInVybCI6Imh0dHBzOlwvXC9xdWViZWNvcmV4cGVydGlzZW1lZGlhLmNvbVwvd3AtY29udGVudFwvdXBsb2Fkc1wvMjAyMlwvMDZcL0NhcHR1cmUtZGVjcmFuLTIwMjItMDUtMjQtMTMyODIxLmpwZyJ9\" target=\"_blank\" rel=\"noopener\">\n\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1382\" height=\"572\" src=\"https:\/\/quebecorexpertisemedia.com\/wp-content\/uploads\/2022\/06\/Capture-decran-2022-05-24-132821.jpg\" class=\"attachment-full size-full wp-image-24767\" alt=\"Portrait des auditeurs de balados qu\u00e9b\u00e9cois\" srcset=\"https:\/\/quebecorexpertisemedia.com\/wp-content\/uploads\/2022\/06\/Capture-decran-2022-05-24-132821.jpg 1382w, https:\/\/quebecorexpertisemedia.com\/wp-content\/uploads\/2022\/06\/Capture-decran-2022-05-24-132821-300x124.jpg 300w, https:\/\/quebecorexpertisemedia.com\/wp-content\/uploads\/2022\/06\/Capture-decran-2022-05-24-132821-1024x424.jpg 1024w, https:\/\/quebecorexpertisemedia.com\/wp-content\/uploads\/2022\/06\/Capture-decran-2022-05-24-132821-768x318.jpg 768w\" sizes=\"(max-width: 1382px) 100vw, 1382px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-11eadd3 elementor-widget elementor-widget-text-editor\" data-id=\"11eadd3\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Source\u00a0: Vividata, automne 2021, Qu\u00e9bec fr., 14+<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-17868f7 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"17868f7\" data-element_type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-fedb5e9 elementor-widget elementor-widget-heading\" data-id=\"fedb5e9\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-medium\">La cons\u00e9cration de la publicit\u00e9 balado<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6ed8e7b9 elementor-widget elementor-widget-text-editor\" data-id=\"6ed8e7b9\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Audiences qualifi\u00e9es, moment d\u2019attention inexploit\u00e9, engagement des auditeurs\u2026 les balados repr\u00e9sentent un environnement unique pour rejoindre son public.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-311a68c9 elementor-widget elementor-widget-heading\" data-id=\"311a68c9\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-medium\">Les publicit\u00e9s balado se d\u00e9marquent au sein de l\u2019univers num\u00e9rique\n\n\n\n<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5a058e5d elementor-widget elementor-widget-image\" data-id=\"5a058e5d\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/quebecorem.jnv.dev\/wp-content\/uploads\/2022\/06\/Capture-decran-2022-05-24-132838.jpg\" data-elementor-open-lightbox=\"yes\" data-elementor-lightbox-title=\"Les publicit\u00e9s balado se d\u00e9marquent au sein de l\u2019univers num\u00e9rique\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6MjQ3NjksInVybCI6Imh0dHBzOlwvXC9xdWViZWNvcmV4cGVydGlzZW1lZGlhLmNvbVwvd3AtY29udGVudFwvdXBsb2Fkc1wvMjAyMlwvMDZcL0NhcHR1cmUtZGVjcmFuLTIwMjItMDUtMjQtMTMyODM4LmpwZyJ9\" target=\"_blank\" rel=\"noopener\">\n\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1381\" height=\"405\" src=\"https:\/\/quebecorexpertisemedia.com\/wp-content\/uploads\/2022\/06\/Capture-decran-2022-05-24-132838.jpg\" class=\"attachment-full size-full wp-image-24769\" alt=\"Les publicit\u00e9s balado se d\u00e9marquent au sein de l\u2019univers num\u00e9rique\" srcset=\"https:\/\/quebecorexpertisemedia.com\/wp-content\/uploads\/2022\/06\/Capture-decran-2022-05-24-132838.jpg 1381w, https:\/\/quebecorexpertisemedia.com\/wp-content\/uploads\/2022\/06\/Capture-decran-2022-05-24-132838-300x88.jpg 300w, https:\/\/quebecorexpertisemedia.com\/wp-content\/uploads\/2022\/06\/Capture-decran-2022-05-24-132838-1024x300.jpg 1024w, https:\/\/quebecorexpertisemedia.com\/wp-content\/uploads\/2022\/06\/Capture-decran-2022-05-24-132838-768x225.jpg 768w\" sizes=\"(max-width: 1381px) 100vw, 1381px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1a35a20 elementor-widget elementor-widget-text-editor\" data-id=\"1a35a20\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Source\u00a0: Kantar, Media Reaction 2021, Find out where great ads thrive<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-66476452 elementor-widget elementor-widget-text-editor\" data-id=\"66476452\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>La baladodiffusion gagne rapidement la confiance des annonceurs\u00a0: <strong>79\u00a0%<\/strong> de ceux qui ont int\u00e9gr\u00e9 ce format publicitaire \u00e0 leurs campagnes ont r\u00e9it\u00e9r\u00e9 cette strat\u00e9gie l\u2019ann\u00e9e suivante. Outre les messages publicitaires classiques, les balados offrent aussi un milieu intimiste o\u00f9 prendre la parole et faire rayonner sa marque, au travers des narratifs authentiques.<\/p><p>\u00c0 vos micros!<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1d7fdceb elementor-widget elementor-widget-text-editor\" data-id=\"1d7fdceb\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Sources additionnelles\u00a0: Le digital pour tous, Le march\u00e9 des podcasts en 2021 \/ Emarketing.fr, 8 perspectives pour le march\u00e9 du podcast 2022, d\u00e9cembre 2021 \/ Tech Crunch, Facebook is shutting down its podcast service, discontinuing other audio products, mai 2022 \/ ZDNet, 2021, ou le boom de la publicit\u00e9 sur podcast<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Le balado entre dans la cour des grands Confin\u00e9e dans un march\u00e9 de niche jusqu\u2019\u00e0 tout r\u00e9cemment, la baladodiffusion se taille aujourd\u2019hui une place parmi les m\u00e9dias les plus en vue. Ces derni\u00e8res ann\u00e9es, le volume de contenus audio num\u00e9rique a explos\u00e9. \u00c0 l\u2019\u00e9chelle mondiale, on d\u00e9nombrerait d\u00e9sormais environ 1,5&nbsp;million de balados actifs, totalisant 34&nbsp;millions [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":28393,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[102],"tags":[],"class_list":["post-24756","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-tendances-medias"],"acf":[],"_links":{"self":[{"href":"https:\/\/quebecorexpertisemedia.com\/fr\/wp-json\/wp\/v2\/posts\/24756","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/quebecorexpertisemedia.com\/fr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/quebecorexpertisemedia.com\/fr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/quebecorexpertisemedia.com\/fr\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/quebecorexpertisemedia.com\/fr\/wp-json\/wp\/v2\/comments?post=24756"}],"version-history":[{"count":0,"href":"https:\/\/quebecorexpertisemedia.com\/fr\/wp-json\/wp\/v2\/posts\/24756\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/quebecorexpertisemedia.com\/fr\/wp-json\/wp\/v2\/media\/28393"}],"wp:attachment":[{"href":"https:\/\/quebecorexpertisemedia.com\/fr\/wp-json\/wp\/v2\/media?parent=24756"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/quebecorexpertisemedia.com\/fr\/wp-json\/wp\/v2\/categories?post=24756"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/quebecorexpertisemedia.com\/fr\/wp-json\/wp\/v2\/tags?post=24756"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}