{"id":24733,"date":"2022-05-26T09:18:00","date_gmt":"2022-05-26T13:18:00","guid":{"rendered":"https:\/\/quebecorem.wpengine.com\/?p=24733"},"modified":"2022-09-22T15:02:29","modified_gmt":"2022-09-22T19:02:29","slug":"les-codes-qr","status":"publish","type":"post","link":"https:\/\/quebecorexpertisemedia.com\/fr\/les-codes-qr","title":{"rendered":"Les codes QR"},"content":{"rendered":"\t\t
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Le code QR rena\u00eet de ses cendres<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Qui l\u2019aurait pr\u00e9dit? Jadis ringard, le code\u00a0QR a \u00e9merg\u00e9 en tant que technologie phare au cours de la pand\u00e9mie. Pleinement int\u00e9gr\u00e9 \u00e0 nos habitudes, le geste de \u00ab\u00a0scanner\u00a0\u00bb est devenu une seconde nature pour les Qu\u00e9b\u00e9cois, de la preuve vaccinale \u00e0 la commande au restaurant, en passant par la connexion \u00e0 des comptes en ligne. Aujourd\u2019hui, le code\u00a0QR fait partie du parcours de consommation de trois Canadiens sur cinq<\/strong>.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Faire du neuf avec du vieux : retour sur l\u2019histoire du code QR<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Sources\u00a0: Le Devoir, \u200bTechnologie: code QR, le grand r\u00e9cit du petit carr\u00e9, octobre 2021 \/ Supermarket News, QR Codes: A Technology That’s Ready to Connect Retailers With Shoppers, mai 2022<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Une solution de paiement en pleine croissance<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Si les codes\u00a0QR sont longtemps rest\u00e9s dans l\u2019ombre, c\u2019est aussi parce qu\u2019il fallait attendre l\u2019\u00e9mergence de l\u2019\u00e9conomie sur mobile pour que la technologie r\u00e9v\u00e8le son potentiel.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Paiement par code QR, un ph\u00e9nom\u00e8ne de poids\n<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Source\u00a0: Juniper Research, QR Code Payments to Reach $3 Trillion Globally by 2025, mai 2022<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Nombreux sont les sp\u00e9cialistes de la vente au d\u00e9tail \u00e0 d\u00e9ployer le paiement par code\u00a0QR. Et les consommateurs embarquent, surtout les jeunes adultes. Aux \u00c9tats-Unis, l\u2019application Walmart Pay revendique 22\u00a0millions d\u2019utilisateurs mensuels, tandis que celle de Starbucks repr\u00e9sente la deuxi\u00e8me application de paiement la plus utilis\u00e9e dans le pays.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Une technologie dominante dans plusieurs march\u00e9s internationaux\n\n<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Un outil de marketing insoup\u00e7onn\u00e9<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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D\u00e9j\u00e0 utilis\u00e9 sur les emballages par les marques alimentaires \u00e0 des fins d\u2019information aux consommateurs, l\u2019humble code\u00a0QR a atteint aujourd\u2019hui un point de bascule en termes d\u2019outil de marketing.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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L\u2019utilisation de codes QR offre des gains multiples \n\n\n<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Source\u00a0: Telecoming, L\u2019\u00e9conomie de l\u2019abonnement, Subscronomics Report 2021<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Pour les annonceurs, l\u2019utilisation du code QR repr\u00e9sente \u00e9galement une belle occasion de faire rayonner leur image de marque<\/strong>, et ce, en cr\u00e9ant des interactions plus approfondies avec les consommateurs.<\/p>

D\u2019ailleurs, les possibilit\u00e9s cr\u00e9atives d\u00e9passent le cadre du carr\u00e9 pixelis\u00e9. Le travail de l\u2019agence Takeoff, qui d\u00e9veloppe des codes\u00a0QR artistiques aux couleurs d\u2019annonceurs de renom, en t\u00e9moigne. Et cela rapporte aussi\u00a0: les exp\u00e9riences \u00ab\u00a0connect\u00e9es\u00a0\u00bb g\u00e9n\u00e9reraient une augmentation de 20\u00a0%<\/strong> des ventes.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Le code QR \u00e0 la t\u00e9l\u00e9 : pour des campagnes publicitaires enrichies\n\n\n\n<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\u00c0 vos t\u00e9l\u00e9phones! Pr\u00eats? Scannez!<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Sources additionnelles\u00a0: The Hamilton Spectator, Pandemic Gives QR Codes a Second Wind in the Food Industry, septembre 2021\/ Isarta, Le code QR\u00a0: une nouvelle forme d\u2019art?, avril 2022 \/ The Connected Packaging Summit, ao\u00fbt 2021<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"

Le code QR rena\u00eet de ses cendres Qui l\u2019aurait pr\u00e9dit? Jadis ringard, le code QR a \u00e9merg\u00e9 en tant que technologie phare au cours de la pand\u00e9mie. Pleinement int\u00e9gr\u00e9 \u00e0 nos habitudes, le geste de \u00ab scanner \u00bb est devenu une seconde nature pour les Qu\u00e9b\u00e9cois, de la preuve vaccinale \u00e0 la commande au restaurant, en passant par […]<\/p>\n","protected":false},"author":1,"featured_media":23618,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[107],"tags":[],"class_list":["post-24733","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-innovations-marketing"],"acf":[],"_links":{"self":[{"href":"https:\/\/quebecorexpertisemedia.com\/fr\/wp-json\/wp\/v2\/posts\/24733","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/quebecorexpertisemedia.com\/fr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/quebecorexpertisemedia.com\/fr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/quebecorexpertisemedia.com\/fr\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/quebecorexpertisemedia.com\/fr\/wp-json\/wp\/v2\/comments?post=24733"}],"version-history":[{"count":0,"href":"https:\/\/quebecorexpertisemedia.com\/fr\/wp-json\/wp\/v2\/posts\/24733\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/quebecorexpertisemedia.com\/fr\/wp-json\/wp\/v2\/media\/23618"}],"wp:attachment":[{"href":"https:\/\/quebecorexpertisemedia.com\/fr\/wp-json\/wp\/v2\/media?parent=24733"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/quebecorexpertisemedia.com\/fr\/wp-json\/wp\/v2\/categories?post=24733"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/quebecorexpertisemedia.com\/fr\/wp-json\/wp\/v2\/tags?post=24733"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}