{"id":24682,"date":"2022-05-26T09:24:00","date_gmt":"2022-05-26T13:24:00","guid":{"rendered":"https:\/\/quebecorem.wpengine.com\/?p=24682"},"modified":"2022-09-23T10:31:50","modified_gmt":"2022-09-23T14:31:50","slug":"le-marche-de-labonnement","status":"publish","type":"post","link":"https:\/\/quebecorexpertisemedia.com\/fr\/le-marche-de-labonnement","title":{"rendered":"Le march\u00e9 de l&rsquo;abonnement"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"24682\" class=\"elementor elementor-24682\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-b95725c elementor-section-stretched elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"b95725c\" data-element_type=\"section\" data-settings=\"{&quot;stretch_section&quot;:&quot;section-stretched&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-4f12e314\" data-id=\"4f12e314\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-247b73bd elementor-widget elementor-widget-menu-anchor\" data-id=\"247b73bd\" data-element_type=\"widget\" data-widget_type=\"menu-anchor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-menu-anchor\" id=\"CONSOMMATEURS\"><\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3a01b38 elementor-widget elementor-widget-spacer\" data-id=\"3a01b38\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-133ca7fe elementor-widget elementor-widget-menu-anchor\" data-id=\"133ca7fe\" data-element_type=\"widget\" data-widget_type=\"menu-anchor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-menu-anchor\" id=\"CONSOMMATEUR\"><\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-30df86d7 elementor-widget elementor-widget-heading\" data-id=\"30df86d7\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-medium\">Le mod\u00e8le de l\u2019abonnement : l\u2019eldorado ou un fl\u00e9au?<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-390bdc8b elementor-widget elementor-widget-text-editor\" data-id=\"390bdc8b\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Prenez un instant pour d\u00e9nombrer les abonnements auxquels vous souscrivez mensuellement. \u00c0 coup s\u00fbr, la liste est longue. Pourtant, il n\u2019y a pas si longtemps, vous comptiez vos forfaits sur les doigts d\u2019une main\u00a0: t\u00e9l\u00e9vision, Internet et t\u00e9l\u00e9phone cellulaire, \u00e0 quoi s\u2019ajoutaient quelques titres de presse!<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-527bb357 elementor-widget elementor-widget-heading\" data-id=\"527bb357\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-medium\">L\u2019abonnement fait maintenant partie de tous les aspects du quotidien <\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7c49053a elementor-widget elementor-widget-image\" data-id=\"7c49053a\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/quebecorem.jnv.dev\/wp-content\/uploads\/2022\/06\/Capture-decran-2022-05-17-165332.jpg\" data-elementor-open-lightbox=\"yes\" data-elementor-lightbox-title=\"L\u2019abonnement fait maintenant partie de tous les aspects du quotidien\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6MjQ2ODksInVybCI6Imh0dHBzOlwvXC9xdWViZWNvcmV4cGVydGlzZW1lZGlhLmNvbVwvd3AtY29udGVudFwvdXBsb2Fkc1wvMjAyMlwvMDZcL0NhcHR1cmUtZGVjcmFuLTIwMjItMDUtMTctMTY1MzMyLmpwZyJ9\" target=\"_blank\" rel=\"noopener\">\n\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1232\" height=\"513\" src=\"https:\/\/quebecorexpertisemedia.com\/wp-content\/uploads\/2022\/06\/Capture-decran-2022-05-17-165332.jpg\" class=\"attachment-full size-full wp-image-24689\" alt=\"L\u2019abonnement fait maintenant partie de tous les aspects du quotidien\" srcset=\"https:\/\/quebecorexpertisemedia.com\/wp-content\/uploads\/2022\/06\/Capture-decran-2022-05-17-165332.jpg 1232w, https:\/\/quebecorexpertisemedia.com\/wp-content\/uploads\/2022\/06\/Capture-decran-2022-05-17-165332-300x125.jpg 300w, https:\/\/quebecorexpertisemedia.com\/wp-content\/uploads\/2022\/06\/Capture-decran-2022-05-17-165332-1024x426.jpg 1024w, https:\/\/quebecorexpertisemedia.com\/wp-content\/uploads\/2022\/06\/Capture-decran-2022-05-17-165332-768x320.jpg 768w\" sizes=\"(max-width: 1232px) 100vw, 1232px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-caa4117 elementor-widget elementor-widget-text-editor\" data-id=\"caa4117\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>La crise sanitaire a renforc\u00e9 la tendance\u00a0: <strong>37\u00a0%<\/strong> des Qu\u00e9b\u00e9cois ont augment\u00e9 leur consommation d\u2019abonnements ces deux derni\u00e8res ann\u00e9es. \u00c0 l\u2019\u00e9chelle mondiale, on parle d\u2019un total de plus de <strong>2,2\u00a0milliards <\/strong>d\u2019abonnements actifs. Plus rien n\u2019y \u00e9chappe\u00a0:<\/p><ul><li>l\u2019an dernier, Couche-Tard a d\u00e9ploy\u00e9 dans ses succursales am\u00e9ricaines une formule d\u2019abonnement proposant une boisson au choix par jour;<\/li><li>\u00e0 l\u2019international, les cha\u00eenes de restaurants sont de plus en plus nombreuses \u00e0 d\u00e9velopper des formules par souscription.<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-65c5ca91 elementor-widget elementor-widget-image\" data-id=\"65c5ca91\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/quebecorem.jnv.dev\/wp-content\/uploads\/2022\/06\/Capture-decran-2022-05-17-165832.jpg\" data-elementor-open-lightbox=\"yes\" data-elementor-lightbox-title=\"Le poids de l&#039;\u00e9conomie de l&#039;abonnement\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6MjQ2OTEsInVybCI6Imh0dHBzOlwvXC9xdWViZWNvcmV4cGVydGlzZW1lZGlhLmNvbVwvd3AtY29udGVudFwvdXBsb2Fkc1wvMjAyMlwvMDZcL0NhcHR1cmUtZGVjcmFuLTIwMjItMDUtMTctMTY1ODMyLmpwZyJ9\" target=\"_blank\" rel=\"noopener\">\n\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1226\" height=\"173\" src=\"https:\/\/quebecorexpertisemedia.com\/wp-content\/uploads\/2022\/06\/Capture-decran-2022-05-17-165832.jpg\" class=\"attachment-full size-full wp-image-24691\" alt=\"Le poids de l&apos;\u00e9conomie de l&apos;abonnement\" srcset=\"https:\/\/quebecorexpertisemedia.com\/wp-content\/uploads\/2022\/06\/Capture-decran-2022-05-17-165832.jpg 1226w, https:\/\/quebecorexpertisemedia.com\/wp-content\/uploads\/2022\/06\/Capture-decran-2022-05-17-165832-300x42.jpg 300w, https:\/\/quebecorexpertisemedia.com\/wp-content\/uploads\/2022\/06\/Capture-decran-2022-05-17-165832-1024x144.jpg 1024w, https:\/\/quebecorexpertisemedia.com\/wp-content\/uploads\/2022\/06\/Capture-decran-2022-05-17-165832-768x108.jpg 768w\" sizes=\"(max-width: 1226px) 100vw, 1226px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-75ae33f elementor-widget elementor-widget-text-editor\" data-id=\"75ae33f\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Source\u00a0: Telecoming, L\u2019\u00e9conomie de l\u2019abonnement, Subscronomics Report 2021<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2de2b13d elementor-widget elementor-widget-text-editor\" data-id=\"2de2b13d\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>En mati\u00e8re d\u2019abonnement, les jeunes en sont, de loin, les plus friands. En ce qui concerne le march\u00e9 des repas pr\u00eats-\u00e0-cuisiner, par exemple, les membres de la g\u00e9n\u00e9ration\u00a0Z et les mill\u00e9niaux repr\u00e9sentent <strong>63\u00a0% <\/strong>des abonn\u00e9s au Qu\u00e9bec.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-542c62cd elementor-widget elementor-widget-heading\" data-id=\"542c62cd\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-medium\">Pour les consommateurs, les avantages de l\u2019abonnement sont multiples <\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2b9edfd3 elementor-widget elementor-widget-image\" data-id=\"2b9edfd3\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/quebecorem.jnv.dev\/wp-content\/uploads\/2022\/06\/Capture-decran-2022-05-17-165932.jpg\" data-elementor-open-lightbox=\"yes\" data-elementor-lightbox-title=\"Pour les consommateurs, les avantages de l\u2019abonnement sont multiples\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6MjQ2OTMsInVybCI6Imh0dHBzOlwvXC9xdWViZWNvcmV4cGVydGlzZW1lZGlhLmNvbVwvd3AtY29udGVudFwvdXBsb2Fkc1wvMjAyMlwvMDZcL0NhcHR1cmUtZGVjcmFuLTIwMjItMDUtMTctMTY1OTMyLmpwZyJ9\" target=\"_blank\" rel=\"noopener\">\n\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1232\" height=\"196\" src=\"https:\/\/quebecorexpertisemedia.com\/wp-content\/uploads\/2022\/06\/Capture-decran-2022-05-17-165932.jpg\" class=\"attachment-full size-full wp-image-24693\" alt=\"Pour les consommateurs, les avantages de l\u2019abonnement sont multiples\" srcset=\"https:\/\/quebecorexpertisemedia.com\/wp-content\/uploads\/2022\/06\/Capture-decran-2022-05-17-165932.jpg 1232w, https:\/\/quebecorexpertisemedia.com\/wp-content\/uploads\/2022\/06\/Capture-decran-2022-05-17-165932-300x48.jpg 300w, https:\/\/quebecorexpertisemedia.com\/wp-content\/uploads\/2022\/06\/Capture-decran-2022-05-17-165932-1024x163.jpg 1024w, https:\/\/quebecorexpertisemedia.com\/wp-content\/uploads\/2022\/06\/Capture-decran-2022-05-17-165932-768x122.jpg 768w\" sizes=\"(max-width: 1232px) 100vw, 1232px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-670f74d6 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"670f74d6\" data-element_type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-491955a0 elementor-widget elementor-widget-heading\" data-id=\"491955a0\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-medium\">De la possession \u00e0 l\u2019usage<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4e3eeb37 elementor-widget elementor-widget-text-editor\" data-id=\"4e3eeb37\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Si la jeunesse est l\u2019ambassadrice de ce mod\u00e8le, c\u2019est notamment parce que celui-ci est <strong>intrins\u00e8quement num\u00e9rique<\/strong> et qu\u2019il gravite autour des applications mobiles. Mais pas seulement. Ce sont aussi les <strong>nouvelles<\/strong> <strong>valeurs attach\u00e9es \u00e0 la consommation <\/strong>qui propulsent le march\u00e9 de l\u2019abonnement. Aujourd\u2019hui, ce n\u2019est plus tant la propri\u00e9t\u00e9 qui d\u00e9finit le statut social que <strong>l\u2019exp\u00e9rience et le service. <\/strong><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6f8c81e1 elementor-widget elementor-widget-heading\" data-id=\"6f8c81e1\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-medium\">L\u2019\u00e9conomie de l\u2019usage r\u00e9volutionne les mod\u00e8les d\u2019affaires\n<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-37a85629 elementor-widget elementor-widget-image\" data-id=\"37a85629\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/quebecorem.jnv.dev\/wp-content\/uploads\/2022\/06\/Capture-decran-2022-05-17-170216.jpg\" data-elementor-open-lightbox=\"yes\" data-elementor-lightbox-title=\"L\u2019\u00e9conomie de l\u2019usage r\u00e9volutionne les mod\u00e8les d\u2019affaires\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6MjQ2OTUsInVybCI6Imh0dHBzOlwvXC9xdWViZWNvcmV4cGVydGlzZW1lZGlhLmNvbVwvd3AtY29udGVudFwvdXBsb2Fkc1wvMjAyMlwvMDZcL0NhcHR1cmUtZGVjcmFuLTIwMjItMDUtMTctMTcwMjE2LmpwZyJ9\" target=\"_blank\" rel=\"noopener\">\n\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"335\" src=\"https:\/\/quebecorexpertisemedia.com\/wp-content\/uploads\/2022\/06\/Capture-decran-2022-05-17-170216-1024x335.jpg\" class=\"attachment-large size-large wp-image-24695\" alt=\"L\u2019\u00e9conomie de l\u2019usage r\u00e9volutionne les mod\u00e8les d\u2019affaires\" srcset=\"https:\/\/quebecorexpertisemedia.com\/wp-content\/uploads\/2022\/06\/Capture-decran-2022-05-17-170216-1024x335.jpg 1024w, https:\/\/quebecorexpertisemedia.com\/wp-content\/uploads\/2022\/06\/Capture-decran-2022-05-17-170216-300x98.jpg 300w, https:\/\/quebecorexpertisemedia.com\/wp-content\/uploads\/2022\/06\/Capture-decran-2022-05-17-170216-768x251.jpg 768w, https:\/\/quebecorexpertisemedia.com\/wp-content\/uploads\/2022\/06\/Capture-decran-2022-05-17-170216.jpg 1198w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b192373 elementor-widget elementor-widget-text-editor\" data-id=\"b192373\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Source\u00a0: Zuora via Tekdeeps Subscription Economy: the End of Ownership, d\u00e9cembre 2021<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4673bc09 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"4673bc09\" data-element_type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-48e70e01 elementor-widget elementor-widget-heading\" data-id=\"48e70e01\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-medium\">L\u2019abonnement : le nouveau paradis des marques?<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-591424e5 elementor-widget elementor-widget-text-editor\" data-id=\"591424e5\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Face \u00e0 des consommateurs hyperconnect\u00e9s et hyperinform\u00e9s, la r\u00e9tention de la client\u00e8le devient complexe. Une situation qui p\u00e8se sur la rentabilit\u00e9 des mod\u00e8les d\u2019affaires traditionnels. L\u2019abonnement repr\u00e9sente pour beaucoup d\u2019entreprises une opportunit\u00e9 unique, permettant\u00a0:<\/p><ul><li>de <strong>maintenir la relation<\/strong> avec le client dans le temps;<\/li><li>de g\u00e9n\u00e9rer un <strong>flux r\u00e9gulier de revenus<\/strong>;<\/li><li>de r\u00e9colter, de mani\u00e8re continue, des<strong> donn\u00e9es li\u00e9es aux clients<\/strong>.<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c8375ef elementor-widget elementor-widget-heading\" data-id=\"c8375ef\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-medium\">L\u2019univers du divertissement m\u00e9dia domine le march\u00e9 de l\u2019abonnement\n\n<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-199bb11b elementor-widget elementor-widget-image\" data-id=\"199bb11b\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/quebecorem.jnv.dev\/wp-content\/uploads\/2022\/06\/Capture-decran-2022-05-17-171333.jpg\" data-elementor-open-lightbox=\"yes\" data-elementor-lightbox-title=\"L\u2019univers du divertissement m\u00e9dia domine le march\u00e9 de l\u2019abonnement\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6MjQ2OTcsInVybCI6Imh0dHBzOlwvXC9xdWViZWNvcmV4cGVydGlzZW1lZGlhLmNvbVwvd3AtY29udGVudFwvdXBsb2Fkc1wvMjAyMlwvMDZcL0NhcHR1cmUtZGVjcmFuLTIwMjItMDUtMTctMTcxMzMzLmpwZyJ9\" target=\"_blank\" rel=\"noopener\">\n\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1236\" height=\"482\" src=\"https:\/\/quebecorexpertisemedia.com\/wp-content\/uploads\/2022\/06\/Capture-decran-2022-05-17-171333.jpg\" class=\"attachment-full size-full wp-image-24697\" alt=\"L\u2019univers du divertissement m\u00e9dia domine le march\u00e9 de l\u2019abonnement\" srcset=\"https:\/\/quebecorexpertisemedia.com\/wp-content\/uploads\/2022\/06\/Capture-decran-2022-05-17-171333.jpg 1236w, https:\/\/quebecorexpertisemedia.com\/wp-content\/uploads\/2022\/06\/Capture-decran-2022-05-17-171333-300x117.jpg 300w, https:\/\/quebecorexpertisemedia.com\/wp-content\/uploads\/2022\/06\/Capture-decran-2022-05-17-171333-1024x399.jpg 1024w, https:\/\/quebecorexpertisemedia.com\/wp-content\/uploads\/2022\/06\/Capture-decran-2022-05-17-171333-768x299.jpg 768w\" sizes=\"(max-width: 1236px) 100vw, 1236px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-450da1c5 elementor-widget elementor-widget-text-editor\" data-id=\"450da1c5\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Source\u00a0: Telecoming, L\u2019\u00e9conomie de l\u2019abonnement, Subscronomics Report 2021<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6066863f elementor-widget elementor-widget-heading\" data-id=\"6066863f\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-medium\">Et apr\u00e8s le mod\u00e8le de l\u2019abonnement?\n\n\n<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7061b710 elementor-widget elementor-widget-image\" data-id=\"7061b710\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/quebecorem.jnv.dev\/wp-content\/uploads\/2022\/06\/Capture-decran-2022-05-17-171515.jpg\" data-elementor-open-lightbox=\"yes\" data-elementor-lightbox-title=\"Et apr\u00e8s le mod\u00e8le de l\u2019abonnement?\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6MjQ2OTksInVybCI6Imh0dHBzOlwvXC9xdWViZWNvcmV4cGVydGlzZW1lZGlhLmNvbVwvd3AtY29udGVudFwvdXBsb2Fkc1wvMjAyMlwvMDZcL0NhcHR1cmUtZGVjcmFuLTIwMjItMDUtMTctMTcxNTE1LmpwZyJ9\" target=\"_blank\" rel=\"noopener\">\n\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1232\" height=\"327\" src=\"https:\/\/quebecorexpertisemedia.com\/wp-content\/uploads\/2022\/06\/Capture-decran-2022-05-17-171515.jpg\" class=\"attachment-full size-full wp-image-24699\" alt=\"Et apr\u00e8s le mod\u00e8le de l\u2019abonnement?\" srcset=\"https:\/\/quebecorexpertisemedia.com\/wp-content\/uploads\/2022\/06\/Capture-decran-2022-05-17-171515.jpg 1232w, https:\/\/quebecorexpertisemedia.com\/wp-content\/uploads\/2022\/06\/Capture-decran-2022-05-17-171515-300x80.jpg 300w, https:\/\/quebecorexpertisemedia.com\/wp-content\/uploads\/2022\/06\/Capture-decran-2022-05-17-171515-1024x272.jpg 1024w, https:\/\/quebecorexpertisemedia.com\/wp-content\/uploads\/2022\/06\/Capture-decran-2022-05-17-171515-768x204.jpg 768w\" sizes=\"(max-width: 1232px) 100vw, 1232px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Le mod\u00e8le de l\u2019abonnement : l\u2019eldorado ou un fl\u00e9au? Prenez un instant pour d\u00e9nombrer les abonnements auxquels vous souscrivez mensuellement. \u00c0 coup s\u00fbr, la liste est longue. Pourtant, il n\u2019y a pas si longtemps, vous comptiez vos forfaits sur les doigts d\u2019une main&nbsp;: t\u00e9l\u00e9vision, Internet et t\u00e9l\u00e9phone cellulaire, \u00e0 quoi s\u2019ajoutaient quelques titres de presse! [&hellip;]<\/p>\n","protected":false},"author":20,"featured_media":23624,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[104],"tags":[],"class_list":["post-24682","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-industries-et-consommateurs"],"acf":[],"_links":{"self":[{"href":"https:\/\/quebecorexpertisemedia.com\/fr\/wp-json\/wp\/v2\/posts\/24682","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/quebecorexpertisemedia.com\/fr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/quebecorexpertisemedia.com\/fr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/quebecorexpertisemedia.com\/fr\/wp-json\/wp\/v2\/users\/20"}],"replies":[{"embeddable":true,"href":"https:\/\/quebecorexpertisemedia.com\/fr\/wp-json\/wp\/v2\/comments?post=24682"}],"version-history":[{"count":0,"href":"https:\/\/quebecorexpertisemedia.com\/fr\/wp-json\/wp\/v2\/posts\/24682\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/quebecorexpertisemedia.com\/fr\/wp-json\/wp\/v2\/media\/23624"}],"wp:attachment":[{"href":"https:\/\/quebecorexpertisemedia.com\/fr\/wp-json\/wp\/v2\/media?parent=24682"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/quebecorexpertisemedia.com\/fr\/wp-json\/wp\/v2\/categories?post=24682"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/quebecorexpertisemedia.com\/fr\/wp-json\/wp\/v2\/tags?post=24682"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}