{"id":6215,"date":"2020-12-10T13:50:12","date_gmt":"2020-12-10T18:50:12","guid":{"rendered":"https:\/\/quebecorem.wpengine.com\/uncategorized\/more-than-ever-people-see-themselves-in-a-revamped-tva-brand"},"modified":"2020-12-10T16:54:12","modified_gmt":"2020-12-10T21:54:12","slug":"more-than-ever-people-see-themselves-in-a-revamped-tva-brand","status":"publish","type":"post","link":"https:\/\/quebecorexpertisemedia.com\/en\/more-than-ever-people-see-themselves-in-a-revamped-tva-brand","title":{"rendered":"More than ever, people see themselves in a revamped TVA brand"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\"><p class=\"p2\"><strong>Montreal, November 11, 2020 \u2013 TVA is extremely excited to reveal its revamped positioning. Supported by a large multidisciplinary team, TVA is adopting a new brand strategy and creating a new digital destination called TVA+.<\/strong><\/p><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Today marks the unveiling of a new vision and starting point for the future, building on TVA\u2019s nearly 60-year history as a cherished Quebec brand that brings every generation together around TV events and daily programming that viewers know and love.<\/p>\n\n\n\t\t<!-- Start of Brightcove Player -->\n\t\t\t\t\t\t<div style=\"display: block; position: relative; min-width: 0px; max-width: 100%;\">\n\t\t\t\t\t<div style=\"padding-top: 56%; \">\n\t\t\t\t\t\t<video-js\n\t\t\t\t\t\t\t\tid=\"6208945755001\"\n\t\t\t\t\t\t\t\tdata-video-id=\"6208945755001\" data-account=\"2081011001\"\n\t\t\t\t\t\t\t\tdata-player=\"6CVla5l4V\"\n\t\t\t\t\t\t\t\tdata-usage=\"cms:WordPress:7.0.4:2.8.8:javascript\"\n\t\t\t\t\t\t\t\tdata-embed=\"default\" class=\"video-js\"\n\t\t\t\t\t\t\t\tdata-application-id=\"\"\n\t\t\t\t\t\t\t\tcontrols   \t\t\t\t\t\t\t\tstyle=\"width: 100%; height: 100%; position: absolute; top: 0; bottom: 0; right: 0; left: 0;\">\n\t\t\t\t\t\t<\/video-js>\n\n\t\t\t\t\t\t<script src=\"https:\/\/players.brightcove.net\/2081011001\/6CVla5l4V_default\/index.min.js\"><\/script> \t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<!-- End of Brightcove Player -->\n\t\t\n\n\n<p class=\"wp-block-paragraph\">&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><p class=\"p2\">\u201c<i>TVA holds a special place in viewers\u2019 hearts, and we are extremely grateful for that. We\u2019re also very proud of our commitment to our local communities and culture, the close connection we\u2019ve developed with our audiences, and our unique ability to keep them informed and create major entertainment events. We feel privileged to be in this position, and we can never afford to take it for granted. That\u2019s why over a year and a half ago, I challenged my team to think of ways to modernize every facet of the TVA brand, without compromising its DNA. The idea was to look to the future while still celebrating our heritage,<\/i>\u201d explains France Lauzi\u00e8re, President and CEO, TVA Group, and Chief Content Officer, Quebecor Content.<\/p><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><p class=\"p2\">\u201c<i>Throughout our creative process, we never lost sight of the fact that a brand has to come from within \u2013 it has to be felt, and then brought to life. As a result, what we\u2019re unveiling today is not an esthetic change, but rather a vision for every sphere of activity that TVA is involved in, both as an employer brand and as a provider of on-air content and digital platforms. As expectations evolve, we have to stay relevant,<\/i>\u201d adds Claude Foisy, Vice President Marketing, TVA Group.<\/p><\/p>\n\n\n\n<p class=\"has-medium-font-size wp-block-paragraph\"><p class=\"p1\"><strong>TVA: WHERE QUEBECERS COME TOGETHER<\/strong><\/p><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Across Quebec, the TVA brand is already recognized for its close proximity to people and their reality. It\u2019s important for us that everyone who comes in contact with the brand \u2013 including viewers, partners, artists, crew members and employees \u2013 recognizes themselves in TVA.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">This is the guiding principle that we stick to in all facets of our business.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><p class=\"p1\">\u201c<i>In our conversations with employees, producers, personalities, creative &amp; media communication agencies, and clients, as well as in the key takeaways of a vast consumer study conducted in cooperation with L\u00e9ger, we quickly realized that TVA is a beloved brand that stands at the very core of people\u2019s everyday lives. If there\u2019s one brand that\u2019s close to Quebecers, one brand in which they see themselves, this is it. And this is what our revamped brand expresses, through an updated tone and graphic language designed to be compassionate and humble, yet still proud,<\/i>\u201d says Guillaume Mathieu, Brand Strategist and Partner, ILOT strat\u00e9gie + gestion de marque.<\/p><\/p>\n\n\n\n<p class=\"has-medium-font-size wp-block-paragraph\"><p class=\"p1\"><strong>A MEETING PLACE FOR QUEBECERS \u2013 AND QUEBEC TALENT<\/strong><\/p><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">To bring this project to life, we put together a multidisciplinary team that drew\ninspiration from the world\u2019s leading media brands.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><p class=\"p1\">\u201c<i>To take the creative product one step further, we assembled a team of internal talents, as well as experts from different fields. It was obvious to us that revamping a unifying brand like TVA required a wide array of major talents, and the result speaks for itself: we succeeded in developing a high-calibre international brand that remains firmly rooted in Quebec,<\/i>\u201d declares Hugues Choquette, Senior director, Branding Strategy &amp; Head of creative, COLAB STUDIO.<\/p><\/p>\n\n\n\n<p class=\"has-medium-font-size wp-block-paragraph\"><p class=\"p1\">TVA+: ALL THE TVA CONTENT YOU LOVE, AND MUCH MORE<\/p><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">TVA is more than a TV network: it\u2019s a content ecosystem. With TVA+,<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Quebecers can watch their favourite shows for free, as well as access TVA live and thousands of hours of entertainment on demand, whenever they want. In addition, they can binge-watch several TVA shows and complete series, along with a selection of content from several specialty channels \u2013 from which they can discover their new favourite shows!<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The TVA+ offering will also be enhanced in the coming months. The website and\napp that are being launched today are but a first step towards what the full digital platform will become.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">TVA+ will be available as of this afternoon.<\/p>\n\n\n\t\t<!-- Start of Brightcove Player -->\n\t\t\t\t\t\t<div style=\"display: block; position: relative; min-width: 0px; max-width: 100%;\">\n\t\t\t\t\t<div style=\"padding-top: 56%; \">\n\t\t\t\t\t\t<video-js\n\t\t\t\t\t\t\t\tid=\"6208941161001\"\n\t\t\t\t\t\t\t\tdata-video-id=\"6208941161001\" data-account=\"2081011001\"\n\t\t\t\t\t\t\t\tdata-player=\"6CVla5l4V\"\n\t\t\t\t\t\t\t\tdata-usage=\"cms:WordPress:7.0.4:2.8.8:javascript\"\n\t\t\t\t\t\t\t\tdata-embed=\"default\" class=\"video-js\"\n\t\t\t\t\t\t\t\tdata-application-id=\"\"\n\t\t\t\t\t\t\t\tcontrols   \t\t\t\t\t\t\t\tstyle=\"width: 100%; height: 100%; position: absolute; top: 0; bottom: 0; right: 0; left: 0;\">\n\t\t\t\t\t\t<\/video-js>\n\n\t\t\t\t\t\t<script src=\"https:\/\/players.brightcove.net\/2081011001\/6CVla5l4V_default\/index.min.js\"><\/script> \t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<!-- End of Brightcove Player -->\n\t\t\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"has-medium-font-size wp-block-paragraph\"><p class=\"p1\"><strong>TVA NOUVELLES<\/strong><\/p><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Because news is also at the core of TVA, it was essential for us to also update the\nTVA Nouvelles brand. Thanks to a solid and dynamic team that brings this brand to life in all our stations across Quebec, TVA Nouvelles will stay close to Quebecers\nby covering news that engages and affects them. The TVA Nouvelles app remains\na central component in our strategy to keep the public informed in real time.<\/p>\n\n\n\n<p class=\"has-medium-font-size wp-block-paragraph\"><p class=\"p1\"><strong>CONTENT THAT REFLECTS OUR SOCIETY<\/strong><\/p><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">TVA is also using the advantage of this unveiling as an opportunity to explain what\nthe new vision means in terms of content, with an offering that reflects and speaks to our viewers more than ever before. And through it all, TVA intends to keep launching new trends, initiating change, uncovering new talent and delivering the unexpected.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">TVA has also put together a video that, according to its president, perfectly sums up \u201cwho we are, where we come from and where we\u2019re going.\u201d This video speaks to TVA\u2019s commitment to be close to people across Quebec.<\/p>\n\n\n\t\t<!-- Start of Brightcove Player -->\n\t\t\t\t\t\t<div style=\"display: block; position: relative; min-width: 0px; max-width: 100%;\">\n\t\t\t\t\t<div style=\"padding-top: 56%; \">\n\t\t\t\t\t\t<video-js\n\t\t\t\t\t\t\t\tid=\"6208787227001\"\n\t\t\t\t\t\t\t\tdata-video-id=\"6208787227001\" data-account=\"2081011001\"\n\t\t\t\t\t\t\t\tdata-player=\"6CVla5l4V\"\n\t\t\t\t\t\t\t\tdata-usage=\"cms:WordPress:7.0.4:2.8.8:javascript\"\n\t\t\t\t\t\t\t\tdata-embed=\"default\" class=\"video-js\"\n\t\t\t\t\t\t\t\tdata-application-id=\"\"\n\t\t\t\t\t\t\t\tcontrols   \t\t\t\t\t\t\t\tstyle=\"width: 100%; height: 100%; position: absolute; top: 0; bottom: 0; right: 0; left: 0;\">\n\t\t\t\t\t\t<\/video-js>\n\n\t\t\t\t\t\t<script src=\"https:\/\/players.brightcove.net\/2081011001\/6CVla5l4V_default\/index.min.js\"><\/script> \t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<!-- End of Brightcove Player -->\n\t\t\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"has-medium-font-size wp-block-paragraph\"><p class=\"p1\"><strong>THE REVAMP STARTS TODAY<\/strong><\/p><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Starting this afternoon, the changes will be integrated on TVA and TVA Nouvelles, while the TVA Sports brand will be revamped in early 2021. Today\u2019s announcement\nis the first of several milestones to be announced in the next few months.<\/p>\n\n\n\n<p class=\"has-medium-font-size wp-block-paragraph\"><strong>OUR SINCERE THANKS TO THE COLLABORATORS AND EMPLOYEES INVOLVED IN THIS PROJECT<\/strong><\/p>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-7387b849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<p class=\"wp-block-paragraph\"><p class=\"p1\"><strong>Presenter :<\/strong><\/p><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">TVA Group \u2013 France Lauzi\u00e8re, Martin Picard, Claude Foisy, Catherine Francoeur,\nJulie Riendeau<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><p class=\"p1\"><strong>Creative Direction :<\/strong><\/p><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">COLAB STUDIO \u2013 Hugues Choquette<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><p class=\"p1\"><strong>Brand Strategy &amp; Management :<\/strong><\/p><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">ILOT strat\u00e9gie + gestion de marque \u2013 Guillaume Mathieu, Am\u00e9lie Leclerc<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><p class=\"p1\"><strong>Creative Writing :<\/strong><\/p><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">COLAB STUDIO \u2013 Hugues Choquette, Jani Pronovost<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><p class=\"p1\"><strong>Visual Identity &amp; Brand Platform :<\/strong><\/p><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Caserne \u2013 L\u00e9o Breton Allaire, Ugo Varin Lachapelle, Etienne Angot, Andr\u00e9e-Anne David, Marie-France Falardeau<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<p class=\"wp-block-paragraph\"><p class=\"p1\"><strong>Print &amp; Digital Advertising Production :<\/strong><\/p><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">COLAB STUDIO \u2013 Diane Gignac, Magalie Roman, Louis-Philippe Verrier, Anne-Marie Bellavance, Lo\u00efc Ouellette, Martin Bois, Mario St-Jean<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Graphic designer TVA \u2013 Martin Th\u00e9riault<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><p class=\"p1\"><strong>Station Branding :<\/strong><\/p><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Production &amp; Direction : TVA Sherbrooke promo team \u2013 Bernard Fabi, Salvatore Scali, Fran\u00e7ois Nadeau, France<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Poirier, Nancy Duchesne, Christian Langlois, Thierry Fortier, Olivier Brassard<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><p class=\"p1\"><strong>Sound Design :<\/strong><\/p><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">PARADE \u2013 Marc-Andr\u00e9 Gilbert<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><p class=\"p1\"><strong>TVA Nouvelles :<\/strong><\/p><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Direction &amp; Motion design : ros-b \u2013 Philippe C. Gari\u00e9py<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><p class=\"p1\"><strong>TVA+ :<\/strong><\/p><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Maya Meyouhas, Guillaume Ber, Am\u00e9lie H\u00e9bert, Catherine Lafleur, Isabelle Gauthier, Delphine Kermoyan&nbsp;<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<p class=\"wp-block-paragraph\"><p class=\"p1\"><strong>Communications &amp; Public Relations :<\/strong><\/p><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">TVA Group \u2013 V\u00e9ronique Mercier, Ariane Fortin,&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Marianne Nycz, Julie Riendeau,&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Val\u00e9rie Dupaul<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><p class=\"p1\"><strong>Anthem Video Production :<\/strong><\/p><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Creative Thinking &amp; Production : PARADE \u2013 Marc-Andr\u00e9 Gilbert, Jean-Ren\u00e9 Parenteau,\nGuillaume Dubois<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Direction : Anthony Ayotte<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Post-production : MELS<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><p class=\"p1\"><strong>Typography :<\/strong><\/p><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Coppers and Brasses \u2013<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u00c9tienne Aubert Bonn&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><p class=\"p1\"><strong>Photography :<\/strong><\/p><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Consulat \u2013 Jocelyn Michel<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><p class=\"p1\"><strong>Project Management :<\/strong><\/p><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Marika Bouthilier, Pascale Fr\u00e9geau (COLAB STUDIO), Alexandra Lapointe-Turcotte, No\u00e9mie Tremblay (COLAB STUDIO)<\/p>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>TVA is extremely excited to reveal its revamped positioning. Supported by a large multidisciplinary team, TVA is adopting a new brand strategy and creating a new digital destination called TVA+.<\/p>\n","protected":false},"author":10,"featured_media":6189,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"site-sidebar-layout":"default","site-content-layout":"default","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[63,62,57],"tags":[84,83],"class_list":["post-6215","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-tv","category-digital","category-news","tag-tva-en","tag-tvaplus-en"],"acf":[],"_links":{"self":[{"href":"https:\/\/quebecorexpertisemedia.com\/en\/wp-json\/wp\/v2\/posts\/6215","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/quebecorexpertisemedia.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/quebecorexpertisemedia.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/quebecorexpertisemedia.com\/en\/wp-json\/wp\/v2\/users\/10"}],"replies":[{"embeddable":true,"href":"https:\/\/quebecorexpertisemedia.com\/en\/wp-json\/wp\/v2\/comments?post=6215"}],"version-history":[{"count":0,"href":"https:\/\/quebecorexpertisemedia.com\/en\/wp-json\/wp\/v2\/posts\/6215\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/quebecorexpertisemedia.com\/en\/wp-json\/wp\/v2\/media\/6189"}],"wp:attachment":[{"href":"https:\/\/quebecorexpertisemedia.com\/en\/wp-json\/wp\/v2\/media?parent=6215"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/quebecorexpertisemedia.com\/en\/wp-json\/wp\/v2\/categories?post=6215"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/quebecorexpertisemedia.com\/en\/wp-json\/wp\/v2\/tags?post=6215"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}