{"id":33163,"date":"2024-04-17T15:47:59","date_gmt":"2024-04-17T19:47:59","guid":{"rendered":"https:\/\/quebecorexpertisemedia.com\/?p=33163"},"modified":"2024-04-18T21:05:32","modified_gmt":"2024-04-19T01:05:32","slug":"podcasts-transition-from-audio-to-video","status":"publish","type":"post","link":"https:\/\/quebecorexpertisemedia.com\/en\/podcasts-transition-from-audio-to-video","title":{"rendered":"Podcasts transition from audio to video!"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"33163\" class=\"elementor elementor-33163\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-acbb42b elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"acbb42b\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-0eaebe1\" data-id=\"0eaebe1\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-3287d41 elementor-widget elementor-widget-image\" data-id=\"3287d41\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"345\" src=\"https:\/\/quebecorexpertisemedia.com\/wp-content\/uploads\/2024\/04\/Image-2-ENG-1024x345.png\" class=\"attachment-large size-large wp-image-33164\" alt=\"\" srcset=\"https:\/\/quebecorexpertisemedia.com\/wp-content\/uploads\/2024\/04\/Image-2-ENG-1024x345.png 1024w, https:\/\/quebecorexpertisemedia.com\/wp-content\/uploads\/2024\/04\/Image-2-ENG-300x101.png 300w, https:\/\/quebecorexpertisemedia.com\/wp-content\/uploads\/2024\/04\/Image-2-ENG-768x259.png 768w, https:\/\/quebecorexpertisemedia.com\/wp-content\/uploads\/2024\/04\/Image-2-ENG.png 1044w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-62ae7b8 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"62ae7b8\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-78f32a2\" data-id=\"78f32a2\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-780a309 elementor-widget elementor-widget-heading\" data-id=\"780a309\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\"><b style=\"font-family: Calibri, sans-serif;font-size: 11pt;text-align: start;white-space: normal\"><span lang=\"EN-CA\" style=\"font-size: 20pt;line-height: 28.5333px\">Silence, we're filming! Podcasts transition from audio to video<\/span><\/b><\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-342c105 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"342c105\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-00394e9\" data-id=\"00394e9\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-3a32aa0 elementor-widget elementor-widget-text-editor\" data-id=\"3a32aa0\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>In 2023, <strong>58% <\/strong>of brands and agencies were investing in podcast advertising, up from 34% in 2020. That&#8217;s a big leap! Year after year, the market <strong>becomes more structured<\/strong>. Recently, the phenomenon of <strong>video podcasts<\/strong> (or vodcasts) has accelerated the trend. Promoted by industry leaders\u2014such as Spotify, which is focusing its growth on this segment\u2014these popular formats also offer multiple avenues for <strong>monetization<\/strong>.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-948bb1d elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"948bb1d\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-d4e672f\" data-id=\"d4e672f\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-e839834 elementor-widget elementor-widget-image\" data-id=\"e839834\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1044\" height=\"1571\" src=\"https:\/\/quebecorexpertisemedia.com\/wp-content\/uploads\/2024\/04\/Image-3-ENG.png\" class=\"attachment-full size-full wp-image-33166\" alt=\"\" srcset=\"https:\/\/quebecorexpertisemedia.com\/wp-content\/uploads\/2024\/04\/Image-3-ENG.png 1044w, https:\/\/quebecorexpertisemedia.com\/wp-content\/uploads\/2024\/04\/Image-3-ENG-199x300.png 199w, https:\/\/quebecorexpertisemedia.com\/wp-content\/uploads\/2024\/04\/Image-3-ENG-680x1024.png 680w, https:\/\/quebecorexpertisemedia.com\/wp-content\/uploads\/2024\/04\/Image-3-ENG-768x1156.png 768w, https:\/\/quebecorexpertisemedia.com\/wp-content\/uploads\/2024\/04\/Image-3-ENG-1021x1536.png 1021w\" sizes=\"(max-width: 1044px) 100vw, 1044px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-c9b5291 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"c9b5291\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-99c39b0\" data-id=\"99c39b0\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-3422ea0 elementor-widget elementor-widget-image\" data-id=\"3422ea0\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1038\" height=\"1777\" src=\"https:\/\/quebecorexpertisemedia.com\/wp-content\/uploads\/2024\/04\/Image-4-ENG.png\" class=\"attachment-full size-full wp-image-33168\" alt=\"\" srcset=\"https:\/\/quebecorexpertisemedia.com\/wp-content\/uploads\/2024\/04\/Image-4-ENG.png 1038w, https:\/\/quebecorexpertisemedia.com\/wp-content\/uploads\/2024\/04\/Image-4-ENG-175x300.png 175w, https:\/\/quebecorexpertisemedia.com\/wp-content\/uploads\/2024\/04\/Image-4-ENG-598x1024.png 598w, https:\/\/quebecorexpertisemedia.com\/wp-content\/uploads\/2024\/04\/Image-4-ENG-768x1315.png 768w, https:\/\/quebecorexpertisemedia.com\/wp-content\/uploads\/2024\/04\/Image-4-ENG-897x1536.png 897w\" sizes=\"(max-width: 1038px) 100vw, 1038px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-34abacc elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"34abacc\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-b0f8f23\" data-id=\"b0f8f23\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-21f440c elementor-widget elementor-widget-heading\" data-id=\"21f440c\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-small\">Sources: Cumulus Media and Signal Hill Insights' Podcast Report, Fall 2023\/ Come alive creative, How to define podcast success (and the one metric every podcaster should track), February 2023 \/Observateur des Technologies M\u00e9dias (OTM), Quoi \u00e9couter, D\u00e9couvrabilit\u00e9 du contenu audio Canada, January 2024\/ Vividata, Fall 2023, PQ franco, 14+<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Silence, we&#8217;re filming! Podcasts transition from audio to video In 2023, 58% of brands and agencies were investing in podcast advertising, up from 34% in 2020. That&#8217;s a big leap! Year after year, the market becomes more structured. Recently, the phenomenon of video podcasts (or vodcasts) has accelerated the trend. Promoted by industry leaders\u2014such as [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":33156,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[103],"tags":[],"class_list":["post-33163","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-media-trends"],"acf":[],"_links":{"self":[{"href":"https:\/\/quebecorexpertisemedia.com\/en\/wp-json\/wp\/v2\/posts\/33163","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/quebecorexpertisemedia.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/quebecorexpertisemedia.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/quebecorexpertisemedia.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/quebecorexpertisemedia.com\/en\/wp-json\/wp\/v2\/comments?post=33163"}],"version-history":[{"count":0,"href":"https:\/\/quebecorexpertisemedia.com\/en\/wp-json\/wp\/v2\/posts\/33163\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/quebecorexpertisemedia.com\/en\/wp-json\/wp\/v2\/media\/33156"}],"wp:attachment":[{"href":"https:\/\/quebecorexpertisemedia.com\/en\/wp-json\/wp\/v2\/media?parent=33163"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/quebecorexpertisemedia.com\/en\/wp-json\/wp\/v2\/categories?post=33163"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/quebecorexpertisemedia.com\/en\/wp-json\/wp\/v2\/tags?post=33163"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}