{"id":30662,"date":"2022-11-22T15:37:09","date_gmt":"2022-11-22T20:37:09","guid":{"rendered":"https:\/\/quebecorem.wpengine.com\/?p=30662"},"modified":"2023-03-17T13:42:05","modified_gmt":"2023-03-17T17:42:05","slug":"the-digital-giants-are-on-shaky-ground","status":"publish","type":"post","link":"https:\/\/quebecorexpertisemedia.com\/en\/the-digital-giants-are-on-shaky-ground","title":{"rendered":"The digital giants are on shaky ground"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"30662\" class=\"elementor elementor-30662\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-55856b1 elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"55856b1\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-78c04e68\" data-id=\"78c04e68\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-274d7462 elementor-widget elementor-widget-menu-anchor\" data-id=\"274d7462\" data-element_type=\"widget\" data-widget_type=\"menu-anchor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-menu-anchor\" id=\"CONSOMMATEUR\"><\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-16eb4902 elementor-widget elementor-widget-text-editor\" data-id=\"16eb4902\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Untouchable up until now, digital leaders are starting to show signs of weakness. Not only is it becoming difficult for them to attract new users, but they have the poor economic situation to contend with, a situation that is forcing advertisers to reconsider and lower their advertising investments. Consequence: tech companies\u2019 financial results are dropping, and the stock market is plummeting.\u00a0<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9ec27b7 elementor-widget elementor-widget-heading\" data-id=\"9ec27b7\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-medium\">Goodbye two-figure growth, hello budget cuts\n\n\n<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c701390 elementor-widget elementor-widget-gallery\" data-id=\"c701390\" data-element_type=\"widget\" data-settings=\"{&quot;gallery_layout&quot;:&quot;masonry&quot;,&quot;columns&quot;:1,&quot;lazyload&quot;:&quot;yes&quot;,&quot;columns_tablet&quot;:2,&quot;columns_mobile&quot;:1,&quot;gap&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:10,&quot;sizes&quot;:[]},&quot;gap_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:10,&quot;sizes&quot;:[]},&quot;gap_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:10,&quot;sizes&quot;:[]},&quot;link_to&quot;:&quot;file&quot;,&quot;overlay_background&quot;:&quot;yes&quot;,&quot;content_hover_animation&quot;:&quot;fade-in&quot;}\" data-widget_type=\"gallery.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-gallery__container\">\n\t\t\t\t\t\t\t<a class=\"e-gallery-item elementor-gallery-item elementor-animated-content\" href=\"https:\/\/quebecorexpertisemedia.com\/wp-content\/uploads\/2022\/11\/QEM4_11_TRADUCTION_Medias_SITE-5.png\" data-elementor-open-lightbox=\"yes\" data-elementor-lightbox-slideshow=\"c701390\" data-elementor-lightbox-title=\"Goodbye two-figure growth, hello budget cuts\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6MzA4NjksInVybCI6Imh0dHBzOlwvXC9xdWViZWNvcmV4cGVydGlzZW1lZGlhLmNvbVwvd3AtY29udGVudFwvdXBsb2Fkc1wvMjAyMlwvMTFcL1FFTTRfMTFfVFJBRFVDVElPTl9NZWRpYXNfU0lURS01LnBuZyIsInNsaWRlc2hvdyI6ImM3MDEzOTAifQ%3D%3D\">\n\t\t\t\t\t<div class=\"e-gallery-image elementor-gallery-item__image\" data-thumbnail=\"https:\/\/quebecorexpertisemedia.com\/wp-content\/uploads\/2022\/11\/QEM4_11_TRADUCTION_Medias_SITE-5.png\" data-width=\"1050\" data-height=\"600\" aria-label=\"Goodbye two-figure growth, hello budget cuts\" role=\"img\" ><\/div>\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-gallery-item__overlay\"><\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7700adb elementor-widget elementor-widget-text-editor\" data-id=\"7700adb\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p class=\"_04xlpA direction-ltr align-start para-style-body\"><span class=\"JsGRdQ\">Sources: La Presse,<\/span><span class=\"JsGRdQ\"> Meta voit ses profits fondre de moiti\u00e9<\/span><span class=\"JsGRdQ\">, October 2022 \/ Le Devoir, <\/span><span class=\"JsGRdQ\">Meta, la maison m\u00e8re de Facebook, supprime 11 000 emplois \/ <\/span><span class=\"JsGRdQ\">Capital<\/span><span class=\"JsGRdQ\">, November 2022, <\/span><span class=\"JsGRdQ\">La croissance d&#8217;Alphabet (Google) d\u00e9\u00e7oit au troisi\u00e8me trimestre<\/span><span class=\"JsGRdQ\">, October 2022 \/ TVA Nouvelles, <\/span><span class=\"JsGRdQ\">Twitter licencie environ 50 % de ses employ\u00e9s dans le monde<\/span><span class=\"JsGRdQ\">, November 2022 \/ Les Affaires, <\/span><span class=\"JsGRdQ\">Les utilisateurs toujours plus nombreux de Snapchat lui rapportent de moins en moins<\/span><span class=\"JsGRdQ\">, October 2022 \/ *excluding the start of the pandemic<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-20e6187c elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"20e6187c\" data-element_type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6e47402e elementor-widget elementor-widget-heading\" data-id=\"6e47402e\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-medium\">A format that is no longer working<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7b5ef71b elementor-widget elementor-widget-text-editor\" data-id=\"7b5ef71b\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Besides the current economic context, is the Big Tech model itself losing its shine? At Meta, setbacks are piling up: the younger generations are forgoing Facebook, Instagram users are denouncing, and even boycotting, the new version of the platform, and the metaverse\u2014described as the future of the group\u2014is struggling to take off. Even more pressing is the fact that trust is faltering. Data collection without users&#8217; knowledge, suspicions of fake accounts, amplification of the phenomenon of false information, artificially inflated influencer accounts . . . the list of criticisms of social platforms continues to grow.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-23f9c07b elementor-widget elementor-widget-heading\" data-id=\"23f9c07b\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-medium\">Digital ad fraud: the extent of the phenomena remains unknown\n\n<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1844866 elementor-widget elementor-widget-gallery\" data-id=\"1844866\" data-element_type=\"widget\" data-settings=\"{&quot;gallery_layout&quot;:&quot;masonry&quot;,&quot;columns&quot;:1,&quot;lazyload&quot;:&quot;yes&quot;,&quot;columns_tablet&quot;:2,&quot;columns_mobile&quot;:1,&quot;gap&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:10,&quot;sizes&quot;:[]},&quot;gap_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:10,&quot;sizes&quot;:[]},&quot;gap_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:10,&quot;sizes&quot;:[]},&quot;link_to&quot;:&quot;file&quot;,&quot;overlay_background&quot;:&quot;yes&quot;}\" data-widget_type=\"gallery.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-gallery__container\">\n\t\t\t\t\t\t\t<a class=\"e-gallery-item elementor-gallery-item\" href=\"https:\/\/quebecorexpertisemedia.com\/wp-content\/uploads\/2022\/11\/QEM4_11_TRADUCTION_Medias_SITE-2.png\" data-elementor-open-lightbox=\"yes\" data-elementor-lightbox-slideshow=\"1844866\" data-elementor-lightbox-title=\"Digital ad fraud: the extent of the phenomena remains unknown\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6MzA2ODIsInVybCI6Imh0dHBzOlwvXC9xdWViZWNvcmV4cGVydGlzZW1lZGlhLmNvbVwvd3AtY29udGVudFwvdXBsb2Fkc1wvMjAyMlwvMTFcL1FFTTRfMTFfVFJBRFVDVElPTl9NZWRpYXNfU0lURS0yLnBuZyIsInNsaWRlc2hvdyI6IjE4NDQ4NjYifQ%3D%3D\">\n\t\t\t\t\t<div class=\"e-gallery-image elementor-gallery-item__image\" data-thumbnail=\"https:\/\/quebecorexpertisemedia.com\/wp-content\/uploads\/2022\/11\/QEM4_11_TRADUCTION_Medias_SITE-2.png\" data-width=\"1050\" data-height=\"236\" aria-label=\"Digital ad fraud: the extent of the phenomena remains unknown\" role=\"img\" ><\/div>\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-gallery-item__overlay\"><\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6c25af8d elementor-widget elementor-widget-text-editor\" data-id=\"6c25af8d\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p class=\"_04xlpA direction-ltr align-start para-style-body\"><span class=\"JsGRdQ\">Sources: The Wise Marketer, <\/span><span class=\"JsGRdQ\">Ad Fraud Costs U.S. Businesses Billions Every Year: It\u2019s Time To Take It Seriously<\/span><span class=\"JsGRdQ\">, July 2022 \/ Imperva, <\/span><span class=\"JsGRdQ\">Bad Bot Report<\/span><span class=\"JsGRdQ\">, 2022 \/ <\/span><span class=\"JsGRdQ\">Entrepreneur, <\/span><span class=\"JsGRdQ\">How to Avoid Getting Scammed by Influencers With Fake Followings<\/span><span class=\"JsGRdQ\">, January 2022<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-66a9ee05 elementor-widget elementor-widget-text-editor\" data-id=\"66a9ee05\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>If until now the digital giants reigned supreme in the online video market, here too, the tides are turning. The rapid development of connected TV (CTV) is changing things up, offering advertisers an alternative: more qualified impressions in secure environments.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ba5e53e elementor-widget elementor-widget-heading\" data-id=\"ba5e53e\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-medium\">Connected TV is also available locally\n\n<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-90a2cb2 elementor-widget elementor-widget-gallery\" data-id=\"90a2cb2\" data-element_type=\"widget\" data-settings=\"{&quot;gallery_layout&quot;:&quot;masonry&quot;,&quot;columns&quot;:1,&quot;lazyload&quot;:&quot;yes&quot;,&quot;columns_tablet&quot;:2,&quot;columns_mobile&quot;:1,&quot;gap&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:10,&quot;sizes&quot;:[]},&quot;gap_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:10,&quot;sizes&quot;:[]},&quot;gap_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:10,&quot;sizes&quot;:[]},&quot;link_to&quot;:&quot;file&quot;,&quot;overlay_background&quot;:&quot;yes&quot;}\" data-widget_type=\"gallery.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-gallery__container\">\n\t\t\t\t\t\t\t<a class=\"e-gallery-item elementor-gallery-item\" href=\"https:\/\/quebecorexpertisemedia.com\/wp-content\/uploads\/2022\/11\/QEM4_11_TRADUCTION_Medias_SITE-4-e1668550167320.png\" data-elementor-open-lightbox=\"yes\" data-elementor-lightbox-slideshow=\"90a2cb2\" data-elementor-lightbox-title=\"Connected TV is also available locally\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6MzA2ODYsInVybCI6Imh0dHBzOlwvXC9xdWViZWNvcmV4cGVydGlzZW1lZGlhLmNvbVwvd3AtY29udGVudFwvdXBsb2Fkc1wvMjAyMlwvMTFcL1FFTTRfMTFfVFJBRFVDVElPTl9NZWRpYXNfU0lURS00LWUxNjY4NTUwMTY3MzIwLnBuZyIsInNsaWRlc2hvdyI6IjkwYTJjYjIifQ%3D%3D\">\n\t\t\t\t\t<div class=\"e-gallery-image elementor-gallery-item__image\" data-thumbnail=\"https:\/\/quebecorexpertisemedia.com\/wp-content\/uploads\/2022\/11\/QEM4_11_TRADUCTION_Medias_SITE-4-e1668550167320.png\" data-width=\"1050\" data-height=\"157\" aria-label=\"Connected TV is also available locally\" role=\"img\" ><\/div>\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-gallery-item__overlay\"><\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Untouchable up until now, digital leaders are starting to show signs of weakness. Not only is it becoming difficult for them to attract new users, but they have the poor economic situation to contend with, a situation that is forcing advertisers to reconsider and lower their advertising investments. Consequence: tech companies\u2019 financial results are dropping, [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":30832,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[103],"tags":[],"class_list":["post-30662","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-media-trends"],"acf":[],"_links":{"self":[{"href":"https:\/\/quebecorexpertisemedia.com\/en\/wp-json\/wp\/v2\/posts\/30662","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/quebecorexpertisemedia.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/quebecorexpertisemedia.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/quebecorexpertisemedia.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/quebecorexpertisemedia.com\/en\/wp-json\/wp\/v2\/comments?post=30662"}],"version-history":[{"count":0,"href":"https:\/\/quebecorexpertisemedia.com\/en\/wp-json\/wp\/v2\/posts\/30662\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/quebecorexpertisemedia.com\/en\/wp-json\/wp\/v2\/media\/30832"}],"wp:attachment":[{"href":"https:\/\/quebecorexpertisemedia.com\/en\/wp-json\/wp\/v2\/media?parent=30662"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/quebecorexpertisemedia.com\/en\/wp-json\/wp\/v2\/categories?post=30662"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/quebecorexpertisemedia.com\/en\/wp-json\/wp\/v2\/tags?post=30662"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}