{"id":30105,"date":"2022-11-04T10:13:29","date_gmt":"2022-11-04T14:13:29","guid":{"rendered":"https:\/\/quebecorem.wpengine.com\/?p=30105"},"modified":"2022-11-07T09:21:22","modified_gmt":"2022-11-07T14:21:22","slug":"marketers-its-time-for-some-introspection","status":"publish","type":"post","link":"https:\/\/quebecorexpertisemedia.com\/en\/marketers-its-time-for-some-introspection","title":{"rendered":"Marketers: it\u2019s time for some introspection!"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"30105\" class=\"elementor elementor-30105\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-34fc63d elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"34fc63d\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-5e65b8f6\" data-id=\"5e65b8f6\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-61bb3b9f elementor-widget elementor-widget-menu-anchor\" data-id=\"61bb3b9f\" data-element_type=\"widget\" data-widget_type=\"menu-anchor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-menu-anchor\" id=\"CONSOMMATEUR\"><\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1d5eb04 elementor-widget elementor-widget-heading\" data-id=\"1d5eb04\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-medium\">CONSUMER TREND<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4afe0101 elementor-widget elementor-widget-text-editor\" data-id=\"4afe0101\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>The marketing industry is often accused of being disconnected from reality. It<em> is<\/em> hard to deny the existence of a certain predominant type: <strong>71%<\/strong> of marketing and advertising professionals are Millennials (close to 3 times more than in the general population) and <strong>52%<\/strong> live in the country\u2019s largest cities (versus 36% of the population).<\/p><p>In terms of media consumption, there too marketers are in a league of their own: \u00a0<\/p><ul><li>they spend 7+ more hours a week on social media than the average person;<\/li><li>and are 37% more likely to use streaming services.<\/li><\/ul><p>But take heed! This appetence for the latest platforms and technology can quickly become a professional flaw, pushing us to minimize the general public\u2019s attachment to traditional media.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-cd6f1ed elementor-widget elementor-widget-heading\" data-id=\"cd6f1ed\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-medium\">Marketers greatly underestimate the impact of digital\n\n\n<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-98a107e elementor-widget elementor-widget-gallery\" data-id=\"98a107e\" data-element_type=\"widget\" data-settings=\"{&quot;columns&quot;:1,&quot;gap&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:13,&quot;sizes&quot;:[]},&quot;lazyload&quot;:&quot;yes&quot;,&quot;gallery_layout&quot;:&quot;grid&quot;,&quot;columns_tablet&quot;:2,&quot;columns_mobile&quot;:1,&quot;gap_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:10,&quot;sizes&quot;:[]},&quot;gap_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:10,&quot;sizes&quot;:[]},&quot;link_to&quot;:&quot;file&quot;,&quot;aspect_ratio&quot;:&quot;3:2&quot;,&quot;overlay_background&quot;:&quot;yes&quot;,&quot;content_hover_animation&quot;:&quot;fade-in&quot;}\" data-widget_type=\"gallery.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-gallery__container\">\n\t\t\t\t\t\t\t<a class=\"e-gallery-item elementor-gallery-item elementor-animated-content\" href=\"https:\/\/quebecorexpertisemedia.com\/wp-content\/uploads\/2022\/11\/Image-site-web-article-25.png\" data-elementor-open-lightbox=\"yes\" data-elementor-lightbox-slideshow=\"98a107e\" data-elementor-lightbox-title=\"Marketers greatly underestimate the impact of digital\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6MzAxMjQsInVybCI6Imh0dHBzOlwvXC9xdWViZWNvcmV4cGVydGlzZW1lZGlhLmNvbVwvd3AtY29udGVudFwvdXBsb2Fkc1wvMjAyMlwvMTFcL0ltYWdlLXNpdGUtd2ViLWFydGljbGUtMjUucG5nIiwic2xpZGVzaG93IjoiOThhMTA3ZSJ9\">\n\t\t\t\t\t<div class=\"e-gallery-image elementor-gallery-item__image\" data-thumbnail=\"https:\/\/quebecorexpertisemedia.com\/wp-content\/uploads\/2022\/11\/Image-site-web-article-25.png\" data-width=\"1920\" data-height=\"1080\" aria-label=\"Marketers greatly underestimate the impact of digital\" role=\"img\" ><\/div>\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-gallery-item__overlay\"><\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7bb0fa4 elementor-widget elementor-widget-text-editor\" data-id=\"7bb0fa4\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Sources:\u00a0RRD, <i>The (Un)Expected Report: Comparing 2021 consumer expectations to marketer priorities<\/i>, October 2021, United States data\/ Vividata, survey in the fall of 2022, Canada, 18+ (marketeurs: individus travaillant dans les ventes ou le marketing et dans l\u2019industrie des m\u00e9dias, de la publicit\u00e9 ou du cinema).<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>CONSUMER TREND The marketing industry is often accused of being disconnected from reality. It is hard to deny the existence of a certain predominant type: 71% of marketing and advertising professionals are Millennials (close to 3 times more than in the general population) and 52% live in the country\u2019s largest cities (versus 36% of the [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":30081,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[105],"tags":[],"class_list":["post-30105","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-industry-trends"],"acf":[],"_links":{"self":[{"href":"https:\/\/quebecorexpertisemedia.com\/en\/wp-json\/wp\/v2\/posts\/30105","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/quebecorexpertisemedia.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/quebecorexpertisemedia.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/quebecorexpertisemedia.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/quebecorexpertisemedia.com\/en\/wp-json\/wp\/v2\/comments?post=30105"}],"version-history":[{"count":0,"href":"https:\/\/quebecorexpertisemedia.com\/en\/wp-json\/wp\/v2\/posts\/30105\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/quebecorexpertisemedia.com\/en\/wp-json\/wp\/v2\/media\/30081"}],"wp:attachment":[{"href":"https:\/\/quebecorexpertisemedia.com\/en\/wp-json\/wp\/v2\/media?parent=30105"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/quebecorexpertisemedia.com\/en\/wp-json\/wp\/v2\/categories?post=30105"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/quebecorexpertisemedia.com\/en\/wp-json\/wp\/v2\/tags?post=30105"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}