{"id":28356,"date":"2022-09-26T09:50:21","date_gmt":"2022-09-26T13:50:21","guid":{"rendered":"https:\/\/quebecorem.wpengine.com\/?p=28356"},"modified":"2022-10-11T11:58:38","modified_gmt":"2022-10-11T15:58:38","slug":"making-room-for-the-next-generation","status":"publish","type":"post","link":"https:\/\/quebecorexpertisemedia.com\/en\/making-room-for-the-next-generation","title":{"rendered":"Making room for the next generation"},"content":{"rendered":"\t\t
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Generation shift<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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While Canada and Quebec are facing the inevitable aging of their populations, another demographic upset is on the horizon. With the number of Baby Boomers in decline, an era is coming to an end. The generation that has been moulding society for over four decades is passing the torch on to a younger cohort. And the first to grab hold of it will be Millennials (or Generation Y), who by 2029 <\/strong>will represent the largest age bracket in the country. In Quebec this transition is less advanced than elsewhere, but the underlying trend is the same.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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The younger generations are becoming more powerful in Quebec\n\n\n<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Source: Statistics Canada. Table 17-10-0005-01\u00a0 Population estimates on July 1st, by age and sex, calculations performed internally<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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If Gen Z and Millennials are playing an increasingly important role, it\u2019s mainly due to the arrival of new immigrants to the country, who are filling out their ranks. And unsurprisingly, it\u2019s in urban centres that this phenomenon is most visible.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Millennials are the dominant generation in urban centres\n\n\n<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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(Share of cohorts within total population by city)<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Source: Statistics Canada. Table 17-10-0005-01\u00a0 Population estimates on July 1st, by age and sex<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Now it\u2019s young people\u2019s turn to dictate the rules of the game<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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The values and customs of Generations Y and Z, which had previously been viewed as unconventional, will now assert themselves as the norm.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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The paradigm shift is far from just anecdotal\n\n\n\n\n\n<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Sources: Statistics Canada. Table 17-10-0005-01\u00a0 Population estimates on July 1st, by age and sex, calculations performed internally \/ Journal de Montr\u00e9al, Retourner au bureau \u00e0 temps plein? Plut\u00f4t d\u00e9missionner!,<\/i> February 2022<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Households are changing<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Amongst the changes brought by young adults is the normalization of lifestyles and living arrangements previously considered non-standard.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Today\u2019s new normal is living alone\n\n\n\n\n<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Source: Statistics Canada, Home alone: More persons living solo than ever before, but roomies the fastest growing household type<\/i>, July 2022<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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The census figures are unanimous: all kinds of alternative lifestyles are represented in bigger numbers than ever before, whether it\u2019s apartment-sharing, households combining adult children and their parents, or fathers raising their children on their own. This diversification is going to make the typical 25-54 household profile so prized by advertisers suddenly feel old. Now the industry is really going to have to do its homework!\u00a0\u00a0<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Brands and companies need to adapt to this new reality\n\n\n\n<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Sources: Statistics Canada, Home alone: More persons living solo than ever before, but roomies the fastest growing household type<\/i>, July 2022 and Astute Analytica, Leisure Travel Market, Industry Dynamics, Market size and Opportunity Forecast to 2027<\/i>, January 2022<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"

Generation shift While Canada and Quebec are facing the inevitable aging of their populations, another demographic upset is on the horizon. With the number of Baby Boomers in decline, an era is coming to an end. The generation that has been moulding society for over four decades is passing the torch on to a younger […]<\/p>\n","protected":false},"author":1,"featured_media":28881,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[105,104],"tags":[],"class_list":["post-28356","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-industry-trends","category-industries-et-consommateurs"],"acf":[],"_links":{"self":[{"href":"https:\/\/quebecorexpertisemedia.com\/en\/wp-json\/wp\/v2\/posts\/28356","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/quebecorexpertisemedia.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/quebecorexpertisemedia.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/quebecorexpertisemedia.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/quebecorexpertisemedia.com\/en\/wp-json\/wp\/v2\/comments?post=28356"}],"version-history":[{"count":0,"href":"https:\/\/quebecorexpertisemedia.com\/en\/wp-json\/wp\/v2\/posts\/28356\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/quebecorexpertisemedia.com\/en\/wp-json\/wp\/v2\/media\/28881"}],"wp:attachment":[{"href":"https:\/\/quebecorexpertisemedia.com\/en\/wp-json\/wp\/v2\/media?parent=28356"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/quebecorexpertisemedia.com\/en\/wp-json\/wp\/v2\/categories?post=28356"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/quebecorexpertisemedia.com\/en\/wp-json\/wp\/v2\/tags?post=28356"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}